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Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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plaxo, known for keeping all your address books in sync and up-to-date, recently relaunching their whole service and adding plaxo pulse now releases an online identity consolidator based on microformats, aggregating all your social network info in one place. robert scoble interviewed chief platform architect joseph smarr yesterday. find all the details on opensocialgraph.plaxo.com (via scobleizer and joseph smarr) [tags: plaxo, online identity consolidator,

bernd just pointed me to a viral microsite philips recently launched, it's called www.shaveeverywhere.com encouraging men that it is ok "to shave everywhere". "the philips norelco bodygroom is the all-in-one grooming solution, exclusively for men, that safely trims and shaves all body zones. with the bodygroom, men can trim and shave hair from their chest & abs, underarms, groin area, legs,