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Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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In 2016 we envisioned, wrote and produced 3 short films in collaboration with the directing duo Plummer/Strauss providing a glimpse into the potential future of wearable technology. The idea of thin and lightweight sensors being woven into the fabric of everyday clothing to monitor vitals, breathing, electrocardiogram (ECG), oxygen saturation, muscle movement, sleep, and more combined with smart bracelets and/or AR and VR glasses. “Spaces” focuses on a smart home environment with personal pre-programmed routines like switching on your favorite wake-up music, making coffee, setting the AC to your preferred temperature and using wearable tech / biometrics to lock / unlock doors, cars, office and computer access. “Checking In” showcases smart textiles to measure and monitor vitals – with a story twist at the end. “Working Late” depicts a scenario where a smart bracelet in combination with AR/VR glasses capturing gestures in 3D space and muscle movement plus a AR/VR display for a convenient and efficient work environment wherever you are – drawing inspiration from your environment. All 3 videos were shot over the course of two 12+ hours days at various locations in Los Angeles, CA.

 

Spaces

Directed by Justin Plummer III & Martin Strauss
Plummer/Strauss: http://plummerstrauss.com
Producer: Alun Lee
Art Director: Emily Shipero
CG: Frank Glinski & Andrew Mark
Sound Design & Music: Jon Shamieh
Starring: Arvie Lowe Jr.
Views: 61,358 (as of 8/8/2025)

Fun fact: Arvie Lowe Jr. starred in 1992’s Newsies as “Boots” alongside Christian Bale.

 

Checking In

A vision into the future of wearables by Huami. Focus on healthcare, electrocardiogram monitoring and smart apparel.

Directed by Justin Plummer III & Martin Strauss
Plummer/Strauss: http://plummerstrauss.com
Producer: Alun Lee
Art Director: Emily Shipero
CG: Frank Glinski & Andrew Mark
Sound Design & Music: Jon Shamieh
Starring: Veronica Mejia
Views: 36,796 (as of 8/8/2025)

 

Working Late

Directed by Justin Plummer III & Martin Strauss
Plummer/Strauss: http://plummerstrauss.com
Producer: Alun Lee
Art Director: Emily Shipero
CG: Frank Glinski & Andrew Mark
Sound Design & Music: Jon Shamieh
Starring: Jessica Blackmore
Views: 24,225 (as of 8/8/2025)

 

Some photos from behind the scenes:

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