Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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Frederik HermannMarketing executive with expertise in corporate communications, social media, user acquisition, ecommerce, word of mouth, brand development and product management in technology startups.

Frederik had immersed himself in computer science and business at the Karlsruhe Institute of Technology (KIT), then relocated to Berlin, where he gained experience creating viral marketing campaigns with vm-people.

Before joining Huami, Frederik had been Jawbone’s Director of Growth, Lumo’s Head of Marketing and launched and grew several technology startups in the Bay Area including telecommunications company Jajah, spearheading its marketing and communications efforts from launch in 2005 to acquisition by Telefónica/O2 in 2009.

He has found his home and family in Silicon Valley now and enjoys being part of its vibrant startup culture.