Demand Gen Confidential Podcast w/ Logan Rivenes

Generative Engine Optimization (GEO): Essential Tactics for Modern Marketers w/ Logan Rivenes & Frederik Hermann

In this episode of Demand Gen Confidential, Logan Rivenes sits down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.

Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO).

Learn practical tactics like implementing LLMs.txt, structured data content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI.

Tune in to discover how marketers can stay ahead in this rapidly changing landscape.

00:00 – Intro

03:49 – Frederik’s Background (⁠LinkedIn⁠ | ⁠Website⁠)

05:37 – History around SEO and Digital Marketing

13:58 – Generative Engine Optimization Tactics

33:15 – How to Measure GEO ROI

36:15 – AI Agents for Marketers

41:53 – Closing

Episode Resources:

Generative Engine Optimization (GEO) Tactics

Akia – AI powered guest journey platform

LLMs.txt

ChatGPT

Perplexity

Claude

Acquired Jensen Huang Interview

ChatGPT PR Strategy

Athena HQ

Agent.AI

Red Bike Marketing

Podcast episode also available on:

Spotify

Apple

YouTube

Thank you Logan Rivenes for having me on your Demand Gen Confidential podcast

The post Demand Gen Confidential Podcast w/ Logan Rivenes appeared first on Frederik Hermann.