what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir on the streets of frankfurt, germany, exactly what they had hoped for. the talk of the town – at least for a few days.

(via bitrebels – andrea la valleur)

[tags: living poster, fisch franke, publicis, advertising, fish tank]

now i came across a new way of sharing your message with the world based on a new technology developed by japanese scientists – wavevertising.

“scientists at japan’s akishima laboratories have developed a technology that allows programmers to literally ‘write’ messages on the surface of water. its an experimental device, which appeared stateside at the museum of modern art last year, is called amoeba (advanced multiple organized experimental basin) [...] not only is amoeba capable of producing the entire roman alphabet on the water’s surface, it can conjure a number of symbols, too. akishima’s directors hope to sell the device for use in amusement parks and hotels to enhance existing decorative fountain technology.”

when are we going to project messages on the moon’s surface?

(via werbeblogger and brandfreak)

[tags: wavevertising, dogvertising, sandvertising, advertising, ambient media]

here is the making of and more on david wilson’s blog.

[tags: moray mclaren, we got time, david wilson, animation, praxinoscope]

log on to computertan.com for your free online tanning session.

[tags: computertan, computertan.com, rubber republic, viral marketing, skcin, tan]

“so we’ll be taking your money anyway”

“you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us into rethinking our process and redesigning our products with better quality in mind. but you forgot one thing: we spend a shitload of money on lobbyists. so now you’re out $25 billion, plus the cost of your subaru. maybe next time you’ll buy american like a real man. either way, we’re cool. we’re the big three. we don’t need to compete.”

(via adfreak and you might want to check out lawrence lessig’s rant on bailouts)

[tags: economy, bailout, american, cars, financial crisis, auto industry, gm, chrysler, ford]

“the harvest” has been planned, produced and seeded by bristol-based viral agency rubber republic www.rubberrepublic.com and you can find some more information about the campaign at www.creativejuices.org.uk

[tags: the harvest, rubber republic, viral marketing, swrda, south west, creative juices]

a very slick and beautiful full touchscreen plus slide-out qwerty keyboard ‘internet phone’.

“the world’s most advanced mobile computer, which will transform the way people connect to the internet and to each other. the nokia n97 introduces the concept of ’social location’. with integrated a-gps sensors and an electronic compass, the nokia n97 mobile computer intuitively understands where it is. the nokia n97 makes it easy to update social networks automatically with real-time information, giving approved friends the ability to update their ’status’ and share their ’social location’ as well as related pictures or videos.”

the symbian s60 os based n97 will be released next year with 32GB of memory at an estimated €550. i like the phone but won’t buy it at this price and i hope that ’social location’ equals recently acquired location based service plazes.

[tags: nokia, n97, nokia n97, internet phone, g1, apple, iphone, social location, plazes]

my6sense – bringing sense to your digital life

my6sense ranks content from your different information streams based on what matters to you the most and allows you to interact in one click, it is focused on solving the ‘firehose effect’ of information deluge on mobile handsets.

“the amount of information that flows into our lives daily is growing rapidly. not only that, each information stream includes many pieces of content. the volume of information leads to lack of attention. the situation is getting worse with mobile. with our first consumer product, my6sense, we are aiming to solve a very big problem in a unique way — by presenting consumers information they need most”

“starting with cutting-edge machine learning technology, my6sense found an ingenious way to elicit the relevant variables needed for effective personalization. what is remarkable is that my6sense avoids added burden to the users and dramatically enhances the quality of their experience. the result is a groundbreaking solution for the mobile user.”

you can sign up to become an alpha user at www.my6sense.com / twitter.

soocial – online address book done right

soocial provides a one address book solution to contact management. no matter where you add or change a contact, it will be changed in your other connected devices or web applications. a problem that most of us are facing everyday and soocial is providing a solution for it, hassle-free contacts across different platforms, computers, mobile devices and online address books.

“our philosophy is that there is no good hassle-free solution yet to the contact management problem. we aim to link all currently disconnected address books to each other. a change in one of these address books will result in a change in all your connected devices.”

read more about their approach here, soocial is available at www.soocial.com / twitter.

dialplus won most of the jury and audience votings – “dialplus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over”. two friends and jajah partner companies announced their new services, iotum with calliflower going mobile and mobivox.

keep it going kristie, avinoam, barak, daniel, stefan and alec, it was great to see you!

[tags: under the radar, conference, my6sense, soocial, dialplus, iotum, mobivox]

now it is time for your nomination, the open web awards are now accepting nominations in 26 categories via the widget below. you may nominate a site/company in as many categories as you see fit. however, there is only one nomination per category per e-mail address, so choose wisely.

nominations will be held from november 5th till sunday, november 16th 2008. the voting round will be held from november 19th till december 15th and winners will be announced on december 16th.

if you want to support your favorite service/company, here is how to grab the widget and preset the category and company name.

please find all the info at 2nd annual open web awards

[tags: mashable, open web awards, nomination, voting, innovation, web technology]

and if you still have the feeling you don’t know enough about barack obama, here is a great 3 dimensional timeline about his life provided by kronomy, with news clips, pictures and a lot of background information. you can share this timeline via www.fight4obama.com

“we’re coming around the turn. america recognizes that at this time in history, with so much at stake, with the economy nose-diving, with two wars and the threat of terrorism, the threat of climate change, we need to do something fundamentally different. and all of you are the shock troops.” – barack obama

only seven days out – so please vote on november 4th!

(via guy kawasaki)

more material: 5 friends, matt damon about palin and the official www.barackobama.com

[tags: election, vote, voting, usa, barack obama, obama, kronomy, timeline, cnnbc]