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<channel>
	<title>Frederik Hermann</title>
	<atom:link href="http://www.frederikhermann.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.frederikhermann.com</link>
	<description>Marketing executive with expertise in corporate communications, public relations, social media, word of mouth, brand development and product management in technology startups.</description>
	<lastBuildDate>Tue, 14 May 2013 00:23:39 +0000</lastBuildDate>
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		<title>MacBook is not booting / charging anymore</title>
		<link>http://www.frederikhermann.com/macbook-not-booting-charging-anymore/</link>
		<comments>http://www.frederikhermann.com/macbook-not-booting-charging-anymore/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 21:56:35 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[broken]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[macbook pro]]></category>
		<category><![CDATA[not booting]]></category>
		<category><![CDATA[not charging]]></category>
		<category><![CDATA[problem]]></category>
		<category><![CDATA[reset]]></category>
		<category><![CDATA[resetting]]></category>
		<category><![CDATA[smc]]></category>
		<category><![CDATA[solution]]></category>
		<category><![CDATA[system management controller]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=672</guid>
		<description><![CDATA[I just encountered this problem twice within one week so I quickly wanted to share the solution with you. So if your MacBook or MacBook Pro is just not rebooting or charging anymore then you will probably need to reset the&#8230;]]></description>
				<content:encoded><![CDATA[<p>I just encountered this problem twice within one week so I quickly wanted to share the solution with you. So if your MacBook or MacBook Pro is just not rebooting or charging anymore then you will probably need to reset the System Management Controller (SMC). Here&#8217;s how:</p>
<p>Resetting the SMC on Mac portables with a battery <strong>you can remove</strong></p>
<ol>
<li>Shut down the computer.</li>
<li>Disconnect the MagSafe power adapter from the computer, if it&#8217;s connected.</li>
<li>Remove the battery.</li>
<li>Press and hold the power button for 5 seconds.</li>
<li>Release the power button.</li>
<li>Reconnect the MagSafe power adapter and wait a few seconds (the light should go green).</li>
<li>Then put the battery back and wait another few seconds.</li>
<li>Press the power button to turn on the computer.</li>
</ol>
<p>Resetting the SMC on portables with a battery <strong>you should not remove on your own</strong></p>
<ol>
<li>Shut down the computer.</li>
<li>Plug in the MagSafe power adapter to a power source, connecting it to the Mac if its not already connected.</li>
<li>On the built-in keyboard, press the (left side) Shift-Control-Option keys and the power button at the same time.</li>
<li>Release all the keys and the power button at the same time.</li>
<li>Press the power button to turn on the computer.</li>
</ol>
<p><em>Note: The LED on the MagSafe power adapter may change states or temporarily turn off when you reset the SMC.</em></p>
<p>This should do it, and did it for me with an older MacBook and a newer MacBook Pro.</p>
<p><em>Source: <a href="http://support.apple.com/kb/HT3964" target="_blank">Apple support page</a> and <a href="http://youtu.be/jRYIMDQxunI" target="_blank">krismacbook</a></em></p>
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		<item>
		<title>State Bird Provisions</title>
		<link>http://www.frederikhermann.com/state-bird-provisions/</link>
		<comments>http://www.frederikhermann.com/state-bird-provisions/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 23:51:57 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[bay area]]></category>
		<category><![CDATA[best restaurant]]></category>
		<category><![CDATA[ca]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[dim sum–style]]></category>
		<category><![CDATA[nicole krasinski]]></category>
		<category><![CDATA[quail]]></category>
		<category><![CDATA[rubicon]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[state bird]]></category>
		<category><![CDATA[state bird provisions]]></category>
		<category><![CDATA[stuart brioza]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=660</guid>
		<description><![CDATA[I&#8217;m excited to be going to the now famous &#8216;State Bird Provisions&#8217; run by Stuart Brioza and Nicole Krasinski tonight. They were just recently rated #1 in America&#8217;s Best New Restaurants by bon appétit magazine: After a successful run at the city&#8217;s&#8230;]]></description>
				<content:encoded><![CDATA[<p>I&#8217;m excited to be going to the now famous &#8216;State Bird Provisions&#8217; run by Stuart Brioza and Nicole Krasinski tonight.</p>
<p>They were just recently rated #1 in America&#8217;s Best New Restaurants by <a href="http://www.bonappetit.com/restaurants-travel/2012/09/state-bird-hot-ten" target="_blank">bon appétit magazine</a>:</p>
<p><object width="550" height="321" id="msnbc6aeca6" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0"><param name="movie" value="http://www.msnbc.msn.com/id/32545640" /><param name="FlashVars" value="launch=48701812^105822^128362&amp;width=550&amp;height=321" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><embed name="msnbc6aeca6" src="http://www.msnbc.msn.com/id/32545640" width="550" height="321" FlashVars="launch=48701812^105822^128362&amp;width=550&amp;height=321" allowscriptaccess="always" allowFullScreen="true" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></p>
<blockquote><p>After a successful run at the city&#8217;s legendary Rubicon, the couple took an almost three-year leave from the restaurant game, cooking instead at private events. &#8220;It afforded us this bizarre freedom,&#8221; Brioza recalls. &#8220;Each dish was a small bite, so you didn&#8217;t have to commit to anything. It was like an hors d&#8217;oeuvres party—we&#8217;d bring out 16 different dishes and pass them.&#8221; Most improtant, he says, it was fun. Soon they found themselves trying to turn the hors d&#8217;oevre concept into a restaurant. They thought they&#8217;d found the perfect spot, but the site wasn&#8217;t coded to serve food. So the landlord offered them a smaller space in a former pizzeria. &#8220;We almost didn&#8217;t take it,&#8221; says Brioza. &#8220;We were very close to getting out of the business altogether.&#8221; Thankfully, they signed.</p></blockquote>
<p><a href="http://www.bonappetit.com/restaurants-travel/2012/09/state-bird-hot-ten" target="_blank">Read the whole article here</a></p>
<p>I have actually been there two times before and it certainly is the best restaurant and food I enjoyed in many years.</p>
<p><a href="http://statebirdsf.com/"><img class="aligncenter size-full wp-image-665" title="Quail at State Bird Provions" src="http://www.frederikhermann.com/uploads/quail_state_bird_provisions.jpg" alt="" width="550" height="387" /></a>For more information go to <a href="http://statebirdsf.com/" target="_blank">www.statebirdsf.com</a>, <a href="http://statebirdsf.com/press/" target="_blank">press</a>, <a href="http://twitter.com/statebirdsf" target="_blank">Twitter</a> or <a href="http://www.facebook.com/pages/State-Bird-Provisions/330491963635013" target="_blank">Facebook</a>.</p>
<p><strong>Enjoy</strong></p>
]]></content:encoded>
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		<title>at&amp;t and verizon duopoly (infographic)</title>
		<link>http://www.frederikhermann.com/att-and-verizon-duopoly-infographic/</link>
		<comments>http://www.frederikhermann.com/att-and-verizon-duopoly-infographic/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:57:02 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[duopoly]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://www.netzkobold.com/?p=524</guid>
		<description><![CDATA[at&#038;t and verizon control 64% of the US cellular market. (via nicole at the simple dollar / @trenttsd / view/download high-res version)]]></description>
				<content:encoded><![CDATA[<p>at&#038;t and verizon control 64% of the US cellular market.</p>
<p><a href="http://www.frederikhermann.com/uploads/att_verizon_duopoly_infographic.jpg" target="_blank"><img src="http://www.frederikhermann.com/uploads/att_verizon_duopoly_infographic_abridged.gif" alt="" title="click to download full version" width="430" height="427" class="aligncenter size-full wp-image-522" /></a></p>
<p>(via nicole at <a href="http://www.thesimpledollar.com/verizon/" target="_blank">the simple dollar</a> / <a href="http://twitter.com/trenttsd" target="_blank">@trenttsd</a> / <a href="http://www.netzkobold.com/uploads/att_verizon_duopoly_infographic.jpg" target="_blank">view/download high-res version</a>)</p>
]]></content:encoded>
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		<title>google+ more than i expected</title>
		<link>http://www.frederikhermann.com/google-plus-more-than-i-expected/</link>
		<comments>http://www.frederikhermann.com/google-plus-more-than-i-expected/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 08:16:50 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jaiku]]></category>
		<category><![CDATA[orkut]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/archives/google-more-than-i-expected/</guid>
		<description><![CDATA[today google+ made further headlines introducing &#8220;games&#8221; to their latest inception of their next attempt to conquer the social web. at first i thought &#8220;whatever, i have never played a single game on facebook, so why should i care about&#8230;]]></description>
				<content:encoded><![CDATA[<p>today google+ made further headlines introducing &#8220;games&#8221; to their latest inception of their next attempt to conquer the social web.</p>
<p>at first i thought &#8220;whatever, i have never played a single game on facebook, so why should i care about introducing games to google+?&#8221;</p>
<p>but there is a bigger picture here, google has tried numerous times with orkut, buzz, buying and killing jaiku and many others to establish a serious footprint in the social networking space. but finally in hiring some of the brightest minds in this space, people like <a href="https://plus.google.com/113364856660738963998/posts" target="_blank">joseph smarr</a> and <a href="https://plus.google.com/102034052532213921839/posts" target="_blank">chris messina</a>, they have something going here.</p>
<p>with friends working at google i got in early (thanks christoph), i was able to check out google+, shared some posts, added friends to circles and see what is happening. and now that i installed the recent <a href="http://bit.ly/qBxYRf" target="_blank">desktop app</a> i have google+ running on my secondary screen more prominently than facebook or twitter, i am able to see the potential.</p>
<p>the team behind google+ did a lot of things right this time around. first and foremost a good branding: no new name/logo but a solid stand: &#8220;this is google&#8221;, the way every resident of the interwebs knows it. and an easy to adapt way/widget to &#8220;1+&#8221; something without trying to introduce new verbiage like &#8220;like&#8221; or &#8220;tweet&#8221;.</p>
<p>the functionality is all there, sharing what you care about with certain groups or &#8220;circles&#8221; much easier, the essence of what it means to be a &#8220;social network&#8221; nailed.</p>
<p>coming back to the point that introducing &#8220;games&#8221; is less significant to me than knowing that they have a lot more up their sleeves that will make this the most serious contender in winning the social networking game in the next century.</p>
<p>many sites are implementing google+ quickly as it grows and i am certain there is a lot more to come in regards to integration, sharing, apps, games and functionality to make you have to join (if you haven&#8217;t already) and to use on an everyday basis.</p>
<p>so better late than never: welcome <a href="http://plus.google.com/" target="_blank">google+</a> as the next best thing in social networking!</p>
<p><em>if you&#8217;d like a google+ invite, just let me know.</em></p>
]]></content:encoded>
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		<item>
		<title>kenny powers as new k-swiss ceo</title>
		<link>http://www.frederikhermann.com/kenny-powers-as-new-k-swiss-ceo/</link>
		<comments>http://www.frederikhermann.com/kenny-powers-as-new-k-swiss-ceo/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 18:39:12 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[danny mcbride]]></category>
		<category><![CDATA[k-swiss]]></category>
		<category><![CDATA[kenny powers]]></category>
		<category><![CDATA[kswiss]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=506</guid>
		<description><![CDATA[k-swiss wrote danny mcbride a blank check and said, &#8220;have at it&#8221; &#8230; here is the result. hilarious &#8211; brave and well done.]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.kswiss.com/">k-swiss</a> wrote <a href="http://www.imdb.com/name/nm1144419/">danny mcbride</a> a blank check and said, &#8220;have at it&#8221; &#8230; here is the result. hilarious &#8211; brave and well done.</p>
<p><iframe width="560" height="346" src="http://www.youtube.com/embed/sjc5LFThDTQ" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>the real cost of social media</title>
		<link>http://www.frederikhermann.com/the-real-cost-of-social-media/</link>
		<comments>http://www.frederikhermann.com/the-real-cost-of-social-media/#comments</comments>
		<pubDate>Fri, 20 May 2011 18:25:12 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=499</guid>
		<description><![CDATA[(via the womma word / view/download high-res version)]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.frederikhermann.com/uploads/the_real_corst_of_social_media.png" title="right click to download/view high resolution version" target="_blank"><img src="http://www.frederikhermann.com/uploads/the_real_corst_of_social_media.gif" alt="right click to download/view high resolution version" title="right click to download/view high resolution version" width="430" height="2394" class="alignnone size-full wp-image-497" /></a></p>
<p>(via <a href="http://womma.org/word/2011/05/20/the-real-cost-of-social-media/" target="_blank">the womma word</a> / <a href="http://www.frederikhermann.com/uploads/the_real_corst_of_social_media.png" target="_blank">view/download high-res version</a>)</p>
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		<item>
		<title>alex trochut &#8211; change for the letter</title>
		<link>http://www.frederikhermann.com/alex-trochut-change-for-the-letter/</link>
		<comments>http://www.frederikhermann.com/alex-trochut-change-for-the-letter/#comments</comments>
		<pubDate>Tue, 10 May 2011 19:14:12 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[alex]]></category>
		<category><![CDATA[alex trochut]]></category>
		<category><![CDATA[gestalten.tv]]></category>
		<category><![CDATA[letter]]></category>
		<category><![CDATA[trochut]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=484</guid>
		<description><![CDATA[illustrator and typographer alex trochut synthesizes illustration and lettering like no other. the expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. one of the most sought after talents, he has created knockout work for&#8230;]]></description>
				<content:encoded><![CDATA[<p>illustrator and typographer alex trochut synthesizes illustration and lettering like no other. the expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. one of the most sought after talents, he has created knockout work for the likes of wired and the new york times as well as clients including adidas and coca-cola. gestalten.tv met the 29-year-old, barcelona-based whiz kid at his studio to talk about visuals, identities, and the legitimacy of legibility.</p>
<p><object id="null" width="550" height="310" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param value="true" name="allowfullscreen"/><param value="always" name="allowscriptaccess"/><param value="high" name="quality"/><param value="true" name="cachebusting"/><param value="#000000" name="bgcolor"/><param name="movie" value="http://www.gestalten.com/sites/all/modules/custom-modules/motion/player/player-embed.swf" /><param value="config=%7B%22playlist%22%3A%5B%22http%3A%2F%2Fwww.gestalten.com%2Fsites%2Fdefault%2Ffiles%2Fmotion%2Fimages%2Fgestalten.tv_podtrochuthi-res640x360.jpg%22%2C%7B%22url%22%3A%22http%3A%2F%2Fp.dgvtv.gestalten.netdna-cdn.com%2Fvod%2Fdgvtv.gestalten%2FGestalten.tv_HD_alex_trochut.m4v%22%2C%22autoPlay%22%3Afalse%2C%22scaling%22%3A%22scale%22%2C%22accelerated%22%3Atrue%7D%5D%7D" name="flashvars"/><embed src="http://www.gestalten.com/sites/all/modules/custom-modules/motion/player/player-embed.swf" type="application/x-shockwave-flash" width="550" height="310" allowfullscreen="true" allowscriptaccess="always" cachebusting="true" flashvars="config=%7B%22playlist%22%3A%5B%22http%3A%2F%2Fwww.gestalten.com%2Fsites%2Fdefault%2Ffiles%2Fmotion%2Fimages%2Fgestalten.tv_podtrochuthi-res640x360.jpg%22%2C%7B%22url%22%3A%22http%3A%2F%2Fp.dgvtv.gestalten.netdna-cdn.com%2Fvod%2Fdgvtv.gestalten%2FGestalten.tv_HD_alex_trochut.m4v%22%2C%22autoPlay%22%3Afalse%2C%22scaling%22%3A%22scale%22%2C%22accelerated%22%3Atrue%7D%5D%7D" bgcolor="#000000" quality="true"></embed></object></p>
<p>(via <a href="http://www.leonardsouza.com/typography/alex-trochut/" target="_blank">leonard souza</a> / source <a href="http://www.gestalten.tv/motion/alex-trochut">gestalten.tv</a>)</p>
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		<title>attracting interest via word-of-mouth</title>
		<link>http://www.frederikhermann.com/attracting-interest-via-word-of-mouth/</link>
		<comments>http://www.frederikhermann.com/attracting-interest-via-word-of-mouth/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 22:57:23 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[thomas zorbach]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[vm-people]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=470</guid>
		<description><![CDATA[merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it&#8217;s a short wrap up but doesn&#8217;t go to deep even though she got in&#8230;]]></description>
				<content:encoded><![CDATA[<p>merle schmalenbach from the financial times germany just published <a href="http://www.ftd.de/unternehmen/finanzdienstleister/:virales-marketing-werbung-per-mundpropaganda/50191237.html" target="_blank">an article</a> about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it&#8217;s a short wrap up but doesn&#8217;t go to deep even though she got in touch with some of the leading voices in this field in germany like thomas zorbach from <a href="http://vm-people.de">vm-people</a>, martin oetting from trnd as well as sascha langner. most of the examples mentioned are pretty dated but what it comes down to is that we trust the recommendation of a friend or co-worker much more than any company and that creative and original ideas are the key to viral spread and driving word-of-mouth.</p>
<p>friend and former colleague thomas zorbach also talks about one of their most recent projects, an &#8216;<a href="http://en.wikipedia.org/wiki/Alternate_reality_game" target="_blank">alternate reality game</a>&#8216; (arg) surrounding the launch of zoë beck&#8217;s new thriller &#8220;<a href="http://www.amazon.de/gp/product/3404164431?ie=UTF8&#038;tag=netzkodeblogn-21&#038;linkCode=as2&#038;camp=1638&#038;creative=6742&#038;creativeASIN=3404164431" target="_blank">das alte kind</a>&#8220;. <a href="http://www.ftd.de/unternehmen/finanzdienstleister/:virales-marketing-werbung-per-mundpropaganda/50191237.html" target="_blank">read the whole article here</a> (in german).</p>
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		<title>antennagate: if you can’t fix it, feature it!</title>
		<link>http://www.frederikhermann.com/antennagate-if-you-can%e2%80%99t-fix-it-feature-it-monday-note-gassee/</link>
		<comments>http://www.frederikhermann.com/antennagate-if-you-can%e2%80%99t-fix-it-feature-it-monday-note-gassee/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 19:53:10 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[silicon valley]]></category>
		<category><![CDATA[antennagate]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[jean-louis gassee]]></category>
		<category><![CDATA[monday note]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=464</guid>
		<description><![CDATA[…and don’t diss your customer, or the media! insight and advice by former apple exec and now vc jean-louis gassée (via monday note)]]></description>
				<content:encoded><![CDATA[<blockquote><p><a href="http://pea.to/antennagate" target="_blank">…and don’t diss your customer, or the media!</a></p></blockquote>
<p>insight and advice by former apple exec and now vc  <a href="http://pea.to/antennagate" target="_blank">jean-louis gassée</a></p>
<p>(via <a href="http://pea.to/antennagate" target="_blank">monday note</a>)</p>
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		<title>twidroid and news aggregator popurls acquired</title>
		<link>http://www.frederikhermann.com/twitter-client-twidroid-twidroyd-and-news-aggregator-popurls-acquired/</link>
		<comments>http://www.frederikhermann.com/twitter-client-twidroid-twidroyd-and-news-aggregator-popurls-acquired/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 23:02:50 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[idealab]]></category>
		<category><![CDATA[popurls]]></category>
		<category><![CDATA[thomas marban]]></category>
		<category><![CDATA[tweetup]]></category>
		<category><![CDATA[twidroid]]></category>
		<category><![CDATA[twidroyd]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=456</guid>
		<description><![CDATA[congratulations to thomas marban and his business partner ralph zimmerman who&#8217;s widely popular android twitter client twidroyd (formerly twidroid) and news aggregator popurls have just been acquired by tweetup. read the whole story at techcrunch, gigaom or the official press&#8230;]]></description>
				<content:encoded><![CDATA[<p>congratulations to <a href="http://www.marban.com/" target="_blank">thomas marban</a> and his business partner <a href="http://ralphzimmermann.com/" target="_blank">ralph zimmerman</a> who&#8217;s widely popular android twitter client <a href="http://twidroyd.com/" target="_blank">twidroyd</a> (formerly <a href="http://www.frederikhermann.com/archives/twidroid-twitter-for-android-mobiles-t-mobile-g1/" target="_blank">twidroid</a>) and news aggregator <a href="http://popurls.com/" target="_blank">popurls</a> have just been acquired by <a href="http://www.tweetup.com/" target="_blank">tweetup</a>.</p>
<p><a href="http://tcrn.ch/b30X2h" target="_blank"><img src="http://www.frederikhermann.com/uploads/twidroid_twidroyd_popurls_thomas_marban_tweetup.jpg" alt="" title="TweetUp Buys Android Twitter Client Twidroid And News Aggregator Popurls" width="430" height="108" class="aligncenter size-full wp-image-455" /></a></p>
<p>read the whole story at <a href="http://tcrn.ch/b30X2h" target="_blank">techcrunch</a>, <a href="http://gigaom.com/2010/07/06/tweetup-makes-more-moves-to-compete-with-twitter-but-why/" target="_blank">gigaom</a> or the official <a href="http://www.marban.com/static/e-pt/">press release</a>.</p>
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		<title>apple iphone 4 hysteria / vs htc evo</title>
		<link>http://www.frederikhermann.com/apple-iphone-4-hysteria-vs-htc-evo/</link>
		<comments>http://www.frederikhermann.com/apple-iphone-4-hysteria-vs-htc-evo/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 19:14:34 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[htc evo]]></category>
		<category><![CDATA[hysteria]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=453</guid>
		<description><![CDATA[this video pretty much hits the nail on the head about the current iphone 4 hysteria. link to the video: http://www.youtube.com/watch?v=FL7yD-0pqZg update: best buy trying to fire employee over evo versus iphone video (via techcrunch)]]></description>
				<content:encoded><![CDATA[<p>this video pretty much hits the nail on the head about the current iphone 4 hysteria.</p>
<p><img src="http://www.frederikhermann.com/uploads/pixel.gif" width="10" height="1" /><object width="430" height="344"><param name="movie" value="http://www.youtube.com/v/FL7yD-0pqZg&amp;hl=en_US&amp;fs=1?rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FL7yD-0pqZg&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="430" height="344"></embed></object></p>
<p>link to the video: <a href="http://www.youtube.com/watch?v=FL7yD-0pqZg" target="_blank">http://www.youtube.com/watch?v=FL7yD-0pqZg</a></p>
<p><em>update: <a href="http://techcrunch.com/2010/07/01/best-buy-iphone-4-evo-4g/" target="_blank">best buy trying to fire employee over evo versus iphone video</a></em></p>
<p>(via <a href="http://techcrunch.com/2010/06/28/iphone-4-vs-evo-4g/" target="_blank">techcrunch</a>)</p>
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		<title>hackfwd &#8211; lars hinrichs launches new investment company</title>
		<link>http://www.frederikhermann.com/hackfwd-lars-hinrichs-launches-new-investment-company/</link>
		<comments>http://www.frederikhermann.com/hackfwd-lars-hinrichs-launches-new-investment-company/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 17:54:48 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[fund]]></category>
		<category><![CDATA[hackfwd]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[lars hinrichs]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[xing]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=448</guid>
		<description><![CDATA[last night i received an email from lars hinrichs announcing his new venture hackfwd &#8211; a pre-seed investment company designed to enable great people to launch great ideas. hackfwd is led by the european technology entrepreneur lars hinrichs. the board includes other proven technology&#8230;]]></description>
				<content:encoded><![CDATA[<p>last night i received an email from <a href="http://twitter.com/larshinrichs" target="_blank">lars hinrichs</a> announcing his new venture <a href="http://hackfwd.com/" target="_blank">hackfwd</a> &#8211; a pre-seed investment company designed to enable great people to launch great ideas.</p>
<p><a title="watch the hackfwd video introduction" href="http://www.youtube.com/watch?v=Vp1gUgO4DaU" target="_blank"><img class="aligncenter size-full wp-image-442" title="the_hackfwd_offer_lars_hinrichs" src="http://www.frederikhermann.com/uploads/the_hackfwd_offer_lars_hinrichs.jpg" alt="" width="430" height="222" /></a></p>
<blockquote><p>hackfwd is led by the european technology entrepreneur lars hinrichs. <a href="http://hackfwd.com/people/" target="_blank">the board</a> includes other proven technology and investment entrepreneurs. hackfwd employs and involves top grade professionals in talent management, finance and marketing to serve as guides and support excellence for the individual business ideas.</p></blockquote>
<p>find out more about <a href="http://hackfwd.com/#tools" target="_blank">their tools</a> and <a href="http://hackfwd.com/#how" target="_blank">how it works</a> at <a href="http://hackfwd.com/" target="_blank">hackfwd.com</a></p>
<p><a href="http://hackfwd.com/" target="_blank"></a>wishing you and your team all the best for your new endeavor!</p>
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		<title>iphone 4 &#8211; this changes everything. again</title>
		<link>http://www.frederikhermann.com/iphone-4-this-changes-everything-again/</link>
		<comments>http://www.frederikhermann.com/iphone-4-this-changes-everything-again/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:31:13 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[hd]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[retina]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=443</guid>
		<description><![CDATA[steve jobs just announced the brand new iphone 4, available on june 24, 2010. find all the details at gizmodo, or the official apple page. pre-order starts june 15, 2010.]]></description>
				<content:encoded><![CDATA[<p>steve jobs <a href="http://www.apple.com/quicktime/qtv/wwdc10/index.html" target="_blank">just announced</a> the brand new iphone 4, available on june 24, 2010.</p>
<p><a href="http://www.apple.com/iphone/gallery/" target="_blank"><img class="aligncenter size-full wp-image-441" title="apple_iphone_4_4g_hd_black" src="http://www.frederikhermann.com/uploads/apple_iphone_4_4g_hd_black.jpg" alt="" width="430" height="314" /></a></p>
<p>find all the details at <a href="http://gizmodo.com/5557101/iphone-4-the-definitive-guide" target="_blank">gizmodo</a>, or the <a href="http://www.apple.com/iphone/" target="_blank">official apple page</a>. pre-order starts june 15, 2010.</p>
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		<title>new honda &#8216;impossible dream&#8217; advert by wieden + kennedy</title>
		<link>http://www.frederikhermann.com/new-honda-impossible-dream-advert-by-wieden-kennedy/</link>
		<comments>http://www.frederikhermann.com/new-honda-impossible-dream-advert-by-wieden-kennedy/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 18:27:15 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[dream]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[impossible]]></category>
		<category><![CDATA[kennedy]]></category>
		<category><![CDATA[wieden]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=359</guid>
		<description><![CDATA[(via agencyspy and triad auto specialty)]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.frederikhermann.com/uploads/pixel.gif" width="10" height="1" /><object width="430" height="261"><param name="movie" value="http://www.youtube.com/v/skthLlY0oAk&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/skthLlY0oAk&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="430" height="261"></embed></object></p>
<p>(via <a href="http://www.mediabistro.com/agencyspy/wieden_kennedy/wieden_kennedy_london_extends_impossible_dream__159546.asp" target="_blank">agencyspy</a> and <a href="http://triadautospecialty.posterous.com/new-honda-impossible-dream-advert-by-wieden-k" target="_blank">triad auto specialty</a>)</p>
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		<title>the living poster for fisch franke</title>
		<link>http://www.frederikhermann.com/the-living-poster-for-fisch-franke/</link>
		<comments>http://www.frederikhermann.com/the-living-poster-for-fisch-franke/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 00:54:14 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[fisch franke]]></category>
		<category><![CDATA[fish tank]]></category>
		<category><![CDATA[living poster]]></category>
		<category><![CDATA[publicis]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=347</guid>
		<description><![CDATA[what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the&#8230;]]></description>
				<content:encoded><![CDATA[<blockquote><p>what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir on the streets of frankfurt, germany, exactly what they had hoped for. the talk of the town – at least for a few days.</p></blockquote>
<p><img src="http://www.frederikhermann.com/uploads/pixel.gif" width="10" height="1" /><object width="430" height="261"><param name="movie" value="http://www.youtube.com/v/Hwxq-CNfQC0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Hwxq-CNfQC0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="430" height="261"></embed></object></p>
<p>(via <a href="http://www.bitrebels.com/design/talk-of-the-town/" rel="tag" target="_blank">bitrebels &#8211; andrea la valleur</a>)</p>
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		<title>wavevertising &#8211; ambient media</title>
		<link>http://www.frederikhermann.com/wavevertising-ambient-media/</link>
		<comments>http://www.frederikhermann.com/wavevertising-ambient-media/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 03:20:51 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambient media]]></category>
		<category><![CDATA[dogvertising]]></category>
		<category><![CDATA[sandvertising]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=338</guid>
		<description><![CDATA[i have always been a fan of smart ambient media advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i blogged about dogvertising, sandvertising and other ambient media initiatives before.&#8230;]]></description>
				<content:encoded><![CDATA[<p>i have always been a fan of smart <a href="http://de.wikipedia.org/wiki/Ambient_Media" rel="tag" target="_blank">ambient media</a> advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i blogged about <a href="http://www.frederikhermann.com/archives/dogvertising/" rel="tag" target="_blank">dogvertising</a>, <a href="http://www.frederikhermann.com/archives/future-of-marketing/" rel="tag" target="_blank">sandvertising</a> and other <a href="http://www.frederikhermann.com/archives/ambient-media-advertising-guerrilla-marketing/" rel="tag" target="_blank">ambient media initiatives</a> before.</p>
<p>now i came across a new way of sharing your message with the world based on a new technology developed by japanese scientists &#8211; <a href="http://www.brandfreak.com/2009/07/marketers-prepare-to-conquer-water-with-japans-wavevertising.html">wavevertising</a>.</p>
<blockquote><p>&#8220;scientists at japan&#8217;s akishima laboratories have developed a technology that allows programmers to literally &#8216;write&#8217; messages on the surface of water. its an experimental device, which appeared stateside at the museum of modern art last year, is called amoeba (advanced multiple organized experimental basin) [...] not only is amoeba capable of producing the entire roman alphabet on the water&#8217;s surface, it can conjure a number of symbols, too. akishima&#8217;s directors hope to sell the device for use in amusement parks and hotels to enhance existing decorative fountain technology.&#8221;</p></blockquote>
<a href="http://www.brandfreak.com/2009/07/marketers-prepare-to-conquer-water-with-japans-wavevertising.html" target="_blank"><img src="http://www.frederikhermann.com/uploads/wavevertising.jpg" alt="Wavevertising" title="wavevertising" width="430" height="247" class="size-full wp-image-340" /></a>
<p>when are we going to project messages on the <a href="http://www.erikemery.com/2008/03/moonvertising.html" rel="tag" target="_blank">moon&#8217;s surface</a>?</p>
<p>(via <a href="http://www.werbeblogger.de/2009/07/15/wavevertising/" rel="tag" target="_blank">werbeblogger</a> and <a href="http://www.brandfreak.com/2009/07/marketers-prepare-to-conquer-water-with-japans-wavevertising.html" rel="tag" target="_blank">brandfreak</a>)</p>
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		<title>david wilson &#8211; moray mclaren &#8211; we got time</title>
		<link>http://www.frederikhermann.com/moray-mclaren-we-got-time/</link>
		<comments>http://www.frederikhermann.com/moray-mclaren-we-got-time/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 22:58:05 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[david wilson]]></category>
		<category><![CDATA[moray mclaren]]></category>
		<category><![CDATA[praxinoscope]]></category>
		<category><![CDATA[we got time]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=327</guid>
		<description><![CDATA[amazing creative talent, low tech animations with praxinoscope and record player, great hand drawn illustrations. the idea, concept and everything has been put together by david wilson for moray mclaren&#8217;s music video &#8220;we got time&#8221;. here is the making of&#8230;]]></description>
				<content:encoded><![CDATA[<p>amazing creative talent, low tech animations with praxinoscope and record player, great hand drawn illustrations. the idea, concept and everything has been put together by <a href="http://www.davidwilsoncreative.com/moray/" rel="tag" target="_blank">david wilson</a> for <a href="http://www.youtube.com/watch?v=j9e38cuhnaU" rel="tag" target="_blank">moray mclaren&#8217;s music video &#8220;we got time&#8221;</a>.</p>
<p><img src="http://www.frederikhermann.com/uploads/pixel.gif" width="10" height="1" /><object width="430" height="261"><param name="movie" value="http://www.youtube.com/v/j9e38cuhnaU&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/j9e38cuhnaU&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="430" height="261"></embed></object></p>
<p>here is <a href="http://www.youtube.com/watch?v=d4LSg7f4lFs" rel="tag" target="_blank">the making of</a> and more on <a href="http://davidwilsoncreative.blogspot.com" rel="tag" target="_blank">david wilson&#8217;s blog</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>overworked and pasty? try computertan.com</title>
		<link>http://www.frederikhermann.com/overworked-and-pasty-try-computertancom/</link>
		<comments>http://www.frederikhermann.com/overworked-and-pasty-try-computertancom/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 19:35:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[computertan]]></category>
		<category><![CDATA[computertan.com]]></category>
		<category><![CDATA[rubber republic]]></category>
		<category><![CDATA[skcin]]></category>
		<category><![CDATA[tan]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=281</guid>
		<description><![CDATA[do you feel tired, overworked and pasty? then you should try this revolutionary new way to keep you looking healthy, young and attractive in the office. computertan provides a free application that converts the electrical impulse of your computer into&#8230;]]></description>
				<content:encoded><![CDATA[<p>do you feel tired, overworked and pasty? then you should try this revolutionary new way to keep you looking healthy, young and attractive in the office. <a href="http://www.computertan.com" rel="tag" target="_blank">computertan</a> provides a free application that converts the electrical impulse of your computer into radiated factor-free <a href="http://en.wikipedia.org/wiki/Ultraviolet" rel="tag" target="_blank">uvc rays</a> emitted through your monitor.</p>
<p><a href="http://www.computertan.com" target="_blank"><img width="430" height="287" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="http://frederikhermann.com/uploads/pictures/computertancom.jpg" alt="" /></a></p>
<p>log on to <a href="http://www.computertan.com" rel="tag" target="_blank">computertan.com</a> for your free online tanning session.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>you wouldn&#8217;t buy our shitty cars</title>
		<link>http://www.frederikhermann.com/you-wouldnt-buy-our-shitty-cars/</link>
		<comments>http://www.frederikhermann.com/you-wouldnt-buy-our-shitty-cars/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 00:39:27 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[finds]]></category>
		<category><![CDATA[auto industry]]></category>
		<category><![CDATA[bailout]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[gm]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=280</guid>
		<description><![CDATA[&#8220;so we&#8217;ll be taking your money anyway&#8221; &#8220;you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us&#8230;]]></description>
				<content:encoded><![CDATA[<blockquote><p>&#8220;so we&#8217;ll be taking your money anyway&#8221;</p></blockquote>
<p><!-- s9ymdb:583 --><img class="serendipity_image_center" width="430" height="594" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/bailout_25_billion_gm_chrysler_ford.jpg" alt="" /></p>
<blockquote><p>&#8220;you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us into rethinking our process and redesigning our products with better quality in mind. but you forgot one thing: we spend a shitload of money on lobbyists. so now you&#8217;re out $25 billion, plus the cost of your subaru. maybe next time you&#8217;ll buy american like a real man. either way, we’re cool. we&#8217;re the big three. we don&#8217;t need to compete.&#8221;</p></blockquote>
<p>(via <a href="http://adweek.blogs.com/adfreak/2008/12/the-auto-industry-would-like-to-have-a-word-.html">adfreak</a> and you might want to check out lawrence lessig&#8217;s <a href="http://lessig.org/blog/2008/12/rant_the_mistake_in_bailouts.html">rant on bailouts</a>)</p>
]]></content:encoded>
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		<title>where creatives grow best</title>
		<link>http://www.frederikhermann.com/where-creatives-grow-best/</link>
		<comments>http://www.frederikhermann.com/where-creatives-grow-best/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 19:42:58 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[creative juices]]></category>
		<category><![CDATA[rubber republic]]></category>
		<category><![CDATA[south west]]></category>
		<category><![CDATA[swrda]]></category>
		<category><![CDATA[the harvest]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=279</guid>
		<description><![CDATA[the south west regional development agency (swrda) has launched a viral campaign &#8220;the harvest&#8221; aimed at attracting new work and staff to the region by raising awareness of the south west&#8217;s creative industry credentials. the overall creative concept of the&#8230;]]></description>
				<content:encoded><![CDATA[<p>the south west regional development agency (swrda) has launched a viral campaign &#8220;the harvest&#8221; aimed at attracting new work and staff to the region by raising awareness of the south west&#8217;s creative industry credentials. the overall creative concept of the campaign is aimed at highlighting the strength of the creative industries in the south west of england.</p>
<p><img src="http://www.frederikhermann.com/uploads/pixel.gif" width="10" height="1" /><object width="430" height="264"><param name="movie" value="http://www.youtube.com/v/q3wAH77ZWJU"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/q3wAH77ZWJU" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="430" height="264"></embed></object></p>
<p>&#8220;the harvest&#8221; has been planned, produced and seeded by bristol-based viral agency rubber republic <a href="http://www.rubberrepublic.com" rel="tag" target="_blank">www.rubberrepublic.com</a> and you can find some more information about the campaign at <a href="http://www.creativejuices.org.uk" rel="tag" target="_blank">www.creativejuices.org.uk</a></p>
]]></content:encoded>
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		<title>nokia n97 launched at nokia world 2008</title>
		<link>http://www.frederikhermann.com/nokia-n97-launched-at-nokia-world-2008/</link>
		<comments>http://www.frederikhermann.com/nokia-n97-launched-at-nokia-world-2008/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 19:52:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[g1]]></category>
		<category><![CDATA[internet phone]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[n97]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[nokia n97]]></category>
		<category><![CDATA[plazes]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=278</guid>
		<description><![CDATA[i have been a nokia fan since i got my first mobile phone, the nokia 8110 which became popular as the matrix phone. since then i went through probably 10 other nokia phones until i switched to the iphone, then&#8230;]]></description>
				<content:encoded><![CDATA[<p>i have been a nokia fan since i got my first mobile phone, the <a href="http://www.netzkobold.com/uploads/Pictures/nokia_8110.jpg" target="_blank">nokia 8110</a> which became popular as <a href="http://www.netzkobold.com/uploads/Pictures/matrix_phone.jpg" target="_blank">the matrix phone</a>. since then i went through probably 10 other nokia phones until i switched to the iphone, then <a href="http://www.netzkobold.com/index.php?/archives/284-new-apple-iphone-3g-and-mobileme.html" rel="tag" target="_blank">iphone 3g</a> and <a href="http://www.netzkobold.com/index.php?/archives/287-google-android-phone-launched-t-mobile-htc-g1.html" rel="tag" target="_blank">android g1</a> and nokia wasn&#8217;t catching up, until last night. nokia just launched the n97 at nokia world 2008 in barcelona.</p>
<p><a href="http://www.engadget.com/2008/12/02/nokia-n97-hands-on/"><img class="serendipity_image_center" width="430" height="292" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/nokia_n97_picture_photo.jpg" alt="" /></a></p>
<p>a very slick and beautiful full touchscreen plus slide-out qwerty keyboard &#8216;internet phone&#8217;.</p>
<blockquote><p>&#8220;the world&#8217;s most advanced mobile computer, which will transform the way people connect to the internet and to each other. the nokia n97 introduces the concept of &#8216;social location&#8217;. with integrated <a href="http://en.wikipedia.org/wiki/A-GPS" rel="tag" target="_blank">a-gps</a> sensors and an electronic compass, the nokia n97 mobile computer intuitively understands where it is. the nokia n97 makes it easy to update social networks automatically with real-time information, giving approved friends the ability to update their &#8216;status&#8217; and share their &#8216;social location&#8217; as well as related pictures or videos.&#8221;</p></blockquote>
<p>the symbian s60 os based n97 will be released next year with 32GB of memory at an estimated €550. i like the phone but won&#8217;t buy it at this price and i hope that &#8216;social location&#8217; equals recently acquired location based service <a href="http://plazes.com" rel="tag" target="_blank">plazes</a>.</p>
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		<title>under the radar &#8211; my6sense and soocial</title>
		<link>http://www.frederikhermann.com/under-the-radar-my6sense-and-soocial/</link>
		<comments>http://www.frederikhermann.com/under-the-radar-my6sense-and-soocial/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 23:51:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[dialplus]]></category>
		<category><![CDATA[iotum]]></category>
		<category><![CDATA[mobivox]]></category>
		<category><![CDATA[my6sense]]></category>
		<category><![CDATA[soocial]]></category>
		<category><![CDATA[under the radar]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=277</guid>
		<description><![CDATA[i attended the under the radar conference on wednesday, met a lot of friends and made great new connections. i was impressed again by all the innovative ideas and startups presenting their services and products for the first time. i&#8230;]]></description>
				<content:encoded><![CDATA[<p>i attended the <a href="http://www.undertheradar.com" rel="tag" target="_blank">under the radar conference</a> on wednesday, met a lot of friends and made great new connections. i was impressed again by all the innovative ideas and startups presenting their services and products for the first time. i don&#8217;t want to go into detail about all of them, you can find some more info at <a href="http://www.undertheradar.com" rel="tag" target="_blank">www.undertheradar.com</a> but two of them really stood out for me.</p>
<p><a href="http://www.undertheradar.com" target="_blank"><img class="serendipity_image_center" width="430" height="233" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/under_the_radar_my6sense_soocial.gif" alt="" /></a></p>
<p><a href="http://www.my6sense.com" rel="tag" target="_blank"><strong>my6sense &#8211; bringing sense to your digital life</strong></a></p>
<p>my6sense ranks content from your different information streams based on what matters to you the most and allows you to interact in one click, it is focused on solving the &#8216;firehose effect&#8217; of information deluge on mobile handsets.</p>
<blockquote><p>&#8220;the amount of information that flows into our lives daily is growing rapidly. not only that, each information stream includes many pieces of content. the volume of information leads to lack of attention. the situation is getting worse with mobile. with our first consumer product, my6sense, we are aiming to solve a very big problem in a unique way — by presenting consumers information they need most&#8221;</p></blockquote>
<blockquote><p>&#8220;starting with cutting-edge machine learning technology, my6sense found an ingenious way to elicit the relevant variables needed for effective personalization. what is remarkable is that my6sense avoids added burden to the users and dramatically enhances the quality of their experience. the result is a groundbreaking solution for the mobile user.&#8221;</p></blockquote>
<p>you can sign up to become an alpha user at <a href="http://www.my6sense.com/website/a/UTR08" rel="tag" target="_blank">www.my6sense.com</a> / <a href="http://twitter.com/my6sense" rel="tag" target="_blank">twitter</a>.</p>
<p><a href="http://www.soocial.com" rel="tag" target="_blank"><strong>soocial &#8211; online address book done right</strong></a></p>
<p>soocial provides a one address book solution to contact management. no matter where you add or change a contact, it will be changed in your other connected devices or web applications. a problem that most of us are facing everyday and soocial is providing a solution for it, hassle-free contacts across different platforms, computers, mobile devices and online address books.</p>
<blockquote><p>&#8220;our philosophy is that there is no good hassle-free solution yet to the contact management problem. we aim to link all currently disconnected address books to each other. a change in one of these address books will result in a change in all your connected devices.&#8221;</p></blockquote>
<p>read more about their approach <a href="http://www.soocial.com/approach" target="_blank">here</a>, soocial is available at <a href="http://www.soocial.com" rel="tag" target="_blank">www.soocial.com</a> / <a href="http://twitter.com/soocial" rel="tag" target="_blank">twitter</a>.</p>
<p><a href="http://www.dialplus.net" rel="tag" target="_blank">dialplus</a> won most of the jury and audience votings &#8211; &#8220;dialplus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over&#8221;. two friends and <a href="http://www.jajah.com" rel="tag" target="_blank">jajah</a> partner companies announced their new services, iotum with <a href="http://saunderslog.com/2008/11/12/calliflower-goes-mobile-on-iphone/" rel="tag" target="_blank">calliflower going mobile</a> and <a href="http://www.mobivox.com" rel="tag" target="_blank">mobivox</a>.</p>
<p>keep it going <a href="http://www.twitter.com/kristiewells" rel="tag" target="_blank">kristie</a>, <a href="http://www.twitter.com/avinoam" rel="tag" target="_blank">avinoam</a>, <a href="http://twitter.com/barakh" rel="tag" target="_blank">barak</a>, <a href="http://twitter.com/danielspronk" rel="tag" target="_blank">daniel</a>, <a href="http://twitter.com/spif" rel="tag" target="_blank">stefan</a> and <a href="http://twitter.com/asaunders" rel="tag" target="_blank">alec</a>, it was great to see you!</p>
]]></content:encoded>
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		<title>mashable&#8217;s 2nd annual open web awards</title>
		<link>http://www.frederikhermann.com/mashables-2nd-annual-open-web-awards/</link>
		<comments>http://www.frederikhermann.com/mashables-2nd-annual-open-web-awards/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 19:57:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[nomination]]></category>
		<category><![CDATA[open web awards]]></category>
		<category><![CDATA[voting]]></category>
		<category><![CDATA[web technology]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=276</guid>
		<description><![CDATA[mashable just kicked off the 2nd annual open web awards, an international online voting competition that covers major innovations in web technology. through an online nominating and voting process, the open web awards recognizes and honors the top achievements in&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://mashable.com" rel="tag" target="_blank">mashable</a> just kicked off the <a href="http://mashable.com/openwebawards/home/" rel="tag" target="_blank">2nd annual open web awards</a>, an international online voting competition that covers major innovations in web technology. through an online nominating and voting process, the open web awards recognizes and honors the top achievements in 26 categories. this year, mashable is partnering with <a href="http://mashable.com/openwebawards/partners/" rel="tag" target="_blank">over 100 blog partners</a> and i am one of them. the <a href="http://mashable.com/2007/11/27/the-1st-international-open-web-awards-start-now/" rel="tag" target="_blank">first</a> <a href="http://mashable.com/2007/12/21/open-web-awards-winners/" rel="tag" target="_blank">open web awards</a> achieved over 250,000 votes combined between mashable and 50 international blog partners.</p>
<p>now it is time for your nomination, the open web awards are now accepting nominations in 26 categories via the widget below. you may nominate a site/company in as many categories as you see fit. however, there is only one nomination per category per e-mail address, so choose wisely.</p>
<p><a href="http://mashable.com/openwebawards/home/" target="_blank"><img width="430" height="73" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="http://www.frederikhermann.com/uploads/pictures/mashable_2nd_open_web_awards_2008.jpg" alt="" /></a></p>
<p>nominations will be held from november 5th till sunday, november 16th 2008. the voting round will be held from november 19th till december 15th and winners will be announced on december 16th.</p>
<p>if you want to support your favorite service/company, <a href="http://mashable.com/2008/11/05/how-to-get-more-nominations-in-the-open-web-awards/" rel="tag" target="_blank">here is how to grab the widget and preset the category and company name</a>.</p>
<p>please find all the info at <a href="http://mashable.com/openwebawards/home/" rel="tag" target="_blank">2nd annual open web awards</a></p>
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		<title>seven days out &#8211; please vote on november 4th</title>
		<link>http://www.frederikhermann.com/seven-days-out-please-vote-on-november-4th/</link>
		<comments>http://www.frederikhermann.com/seven-days-out-please-vote-on-november-4th/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 23:59:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[cnnbc]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[kronomy]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=275</guid>
		<description><![CDATA[the upcoming election won&#8217;t be decided by tv ads, news cycles, or the polls &#8211; it will be decided by you! voting is absolutely crucial, important and every single vote counts! 537 people decided the 2000 election so yes, every&#8230;]]></description>
				<content:encoded><![CDATA[<p>the upcoming election won&#8217;t be decided by tv ads, news cycles, or the polls &#8211; it will be decided by you! voting is absolutely crucial, important and every single vote counts! 537 people decided the 2000 election so yes, every vote counts! here is a great customizable viral video that you can <a href="http://tr.im/nvd" rel="tag" target="_blank">send to your friends to make sure they&#8217;ll go and vote</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="360" height="300"><param name="AllowScriptAccess" value="always" /><param name="movie" value="http://s3.moveon.org/swf/embed.swf"></param><param name="allowFullScreen" value="true"></param><param name="FlashVars" value="id=I4bn9fN9f7U7I8yrUVtPojY4Mzg0OTE-"></param><embed FlashVars="id=I4bn9fN9f7U7I8yrUVtPojY4Mzg0OTE-" src="http://s3.moveon.org/swf/embed.swf" type="application/x-shockwave-flash" allowfullscreen="true" AllowScriptAccess="always" width="430" height="358"></embed></object></p>
<p>and if you still have the feeling you don&#8217;t know enough about barack obama, here is a great <a href="http://www.fight4obama.com" rel="tag" target="_blank">3 dimensional timeline about his life</a> provided by <a href="http://www.kronomy.com" rel="tag" target="_blank">kronomy</a>, with news clips, pictures and a lot of background information. you can share this timeline via <a href="http://www.fight4obama.com" rel="tag" target="_blank">www.fight4obama.com</a></p>
<blockquote><p>&#8220;we&#8217;re coming around the turn. america recognizes that at this time in history, with so much at stake, with the economy nose-diving, with two wars and the threat of terrorism, the threat of climate change, we need to do something fundamentally different. and all of you are the shock troops.&#8221; &#8211; barack obama</p></blockquote>
<p><strong>only seven days out &#8211; so please vote on november 4th!</strong></p>
<p>(via <a href="http://blog.guykawasaki.com/2008/10/every-kronomy-t.html" rel="tag" target="_blank">guy kawasaki</a>)</p>
<p>more material: <a href="http://www.youtube.com/user/5friendsvote" rel="tag" target="_blank">5 friends</a>, <a href="http://www.youtube.com/watch?v=C6urw_PWHYk" rel="tag" target="_blank">matt damon about palin</a> and the official <a href="http://www.barackobama.com/index.php" rel="tag" target="_blank">www.barackobama.com</a></p>
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		<title>twidroid &#8211; twitter for android mobiles / t-mobile g1</title>
		<link>http://www.frederikhermann.com/twidroid-twitter-for-android-mobiles-t-mobile-g1/</link>
		<comments>http://www.frederikhermann.com/twidroid-twitter-for-android-mobiles-t-mobile-g1/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 16:12:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[finds]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[thomas marban]]></category>
		<category><![CDATA[twidroid]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=274</guid>
		<description><![CDATA[good friend and jajah iphone interface designer thomas marban just launched the first twitter client for the t-mobile g1 google android mobile phone called twidroid. it&#8217;s the first twitter app for android mobiles. some of the highlights of twidroid&#8216;s feature&#8230;]]></description>
				<content:encoded><![CDATA[<p>good friend and <a href="http://jajah.com/products/iphone/" rel="tag" target="_blank">jajah iphone interface</a> designer <a href="http://thomasmarban.com" rel="tag" target="_blank">thomas marban</a> just launched the first twitter client for the t-mobile g1 google android mobile phone called <a href="http://twidroid.com" rel="tag" target="_blank">twidroid</a>.</p>
<p><!-- s9ymdb:574 --><a href="http://twidroid.com" target="_blank"><img class="serendipity_image_center" width="430" height="127" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/twitroid_twitter_t-mobile_g1_google_android_phone.gif" alt="" /></a></p>
<p>it&#8217;s the first twitter app for android mobiles. some of the highlights of <a href="http://twidroid.com" rel="tag" target="_blank">twidroid</a>&#8216;s feature set are: fully featured twitter client (postings, replies and direct messages), user detail information, follow/unfollow a user, auto-completion of your contact names, secured operation via ssl, directly integrated photo-posting from cam or disk via phodroid.com, directly integrated search through all public tweets, background notifications for replies and direct messages, auto layout for landscape and portrait mode.</p>
<p>i just installed it on my <a href="http://tr.im/lwa" rel="tag" target="_blank">t-mobile g1</a> and it works like a charm. i always admired thomas&#8217; taste for great ui design, creative skills and eye for details and this is a great piece of work. so if you <a href="http://twitter.com" rel="tag" target="_blank">twitter</a> and have a g1, go to &#8216;android market &#8211; applications &#8211; communication &#8211; twidroid&#8217; and get the app, you&#8217;ll love it.</p>
<p>(via <a href="http://tombot.com/twidroid-unleashed/" rel="tag" target="_blank">thomas marban at tombot</a>)</p>
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		<title>product placement and brand dropping</title>
		<link>http://www.frederikhermann.com/product-placement-and-brand-dropping/</link>
		<comments>http://www.frederikhermann.com/product-placement-and-brand-dropping/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 00:47:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[adam kluger]]></category>
		<category><![CDATA[brand dropping]]></category>
		<category><![CDATA[jeff crouse]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[the kluger agency]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=273</guid>
		<description><![CDATA[product placement is not a new way in advertising products and services, it has been around for centuries and is known from many movies. we got used to it, just spend enough dollars and james bond will drive a bmw&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Product_placement" rel="tag" target="_blank">product placement</a> is not a new way in advertising products and services, it has been around for centuries and is known from many movies. we got used to it, just spend enough dollars and james bond will drive a bmw or will smith an <a href="http://en.wikipedia.org/wiki/Audi_RSQ" rel="tag" target="_blank">audi</a> &#8211; <a href="http://www.netzkobold.com/uploads/pictures/matrix_phone.jpg" rel="tag" target="_blank">cell phones</a>, laptops, furniture, tobacco, deodorant, <a href="http://en.wikipedia.org/wiki/Manner" rel="tag" target="_blank">food</a>, all sorts of consumer electronics, you name it.</p>
<p>now the industry seems to have taken this approach a step further and professionalized &#8216;brand dropping&#8217; in songs of popular music artists, simply selling elements of their songs to the highest bidder.</p>
<p><!-- s9ymdb:573 --><a href="http://blog.wired.com/music/2008/09/products-placed.html" target="_blank"><img class="serendipity_image_center" width="430" height="300" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/becks_beer_kid_rock_brand_dropping_product_placement.jpg" alt="" /></a></p>
<blockquote><p>&#8220;that&#8217;s the news from <a href="http://blog.wired.com/music/2008/09/products-placed.html" rel="tag" target="_blank">wired</a> who shows how artists are approached by agencies to include brand placements in their songs. and if you check out the opening flash sequence for <a href="http://www.klugeragency.com" rel="tag" target="_blank">the kluger agency</a> there&#8217;s a couple of product placement jingles that will sound mighty familiar.&#8221;</p></blockquote>
<blockquote><p>&#8220;things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. the next time you hear a brand mentioned in a song, it could be due to a paid product placement. and unlike magazines, songs are not required to point out which words are part of an advertisement.&#8221;</p></blockquote>
<p>i appreciate that artists need to embrace a variety of revenue opportunities to make it today, but selling song lyrics seems to go over the line.</p>
<p>a further spin to the story is how a sales rep of adam kluger of <a href="http://www.klugeragency.com" rel="tag" target="_blank">the kluger agency</a> tried to pitch jeff crouse of the anti-advertising agency and double happiness jeans, probably the last people on earth who kluger would want to receive the pitch e-mail, now threatening him with lawyers because he published the story on his <a href="http://antiadvertisingagency.com/news/product-placement-oppertunity-from-adamklugerinboxcom" rel="tag" target="_blank">blog</a> &#8211; the whole story at <a href="http://blog.wired.com/music/2008/09/products-placed.html" rel="tag" target="_blank">wired</a>.</p>
<p>(via <a href="http://mdw.typepad.com/ai/2008/09/brand-alert.html" rel="tag" target="_blank">mandy de waal</a>, <a href="http://antiadvertisingagency.com/news/product-placement-oppertunity-from-adamklugerinboxcom" rel="tag" target="_blank">jeff crouse</a> and <a href="http://blog.wired.com/music/2008/09/products-placed.html" rel="tag" target="_blank">wired</a>)</p>
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		<title>der spiegel &#8211; the price of arrogance</title>
		<link>http://www.frederikhermann.com/der-spiegel-the-price-of-arrogance/</link>
		<comments>http://www.frederikhermann.com/der-spiegel-the-price-of-arrogance/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:33:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[miscellenaeous]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[der spiegel]]></category>
		<category><![CDATA[financial markets]]></category>
		<category><![CDATA[oh fuck]]></category>
		<category><![CDATA[the economist]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=272</guid>
		<description><![CDATA[two days ago i blogged about the eloquently captured two word cover of the economist describing how we are all feeling about the current state of the financial markets. today i read thomas&#8216; comment over at basic thinking pointing to&#8230;]]></description>
				<content:encoded><![CDATA[<p>two days ago i blogged about the eloquently captured two word cover of <a href="http://budurl.com/dxgn" rel="tag" target="_blank">the economist</a> describing how we are all feeling about the current state of the financial markets. today i read <a href="http://blog.myoon.com" rel="tag" target="_blank">thomas</a>&#8216; comment over at <a href="http://www.basicthinking.de/blog/2008/10/01/was-sagt-the-economist/#comments" rel="tag" target="_blank">basic thinking</a> pointing to the german answer &#8211; <a href="http://www.spiegel.de/spiegel/">der spiegel</a>&#8216;s (the mirror) most recent cover &#8211; <strong>the price of arrogance</strong> (der preis der ueberheblichkeit) and i think that this is how many people outside of the united states feel about what the us has gotten themselves into &#8211; affecting many others.</p>
<p><!-- s9ymdb:572 --><a href="http://www.spiegel.de/spiegel/" target="_blank"><img class="serendipity_image_center" width="430" height="568" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/der_preis_der_ueberheblichkeit_the_price_of_arrogance_der_spiegel_mirror.jpg" alt="" /></a></p>
<p><em>(&#8216;ueberheblichkeit&#8217; could also be translated as &#8216;presumptuousness&#8217;)</em></p>
<p>(via <a href="http://www.spiegel.de/spiegel/" rel="tag" target="_blank">der spiegel</a>)</p>
]]></content:encoded>
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		<title>budurl &#8211; shrink your url and get detailed analytics</title>
		<link>http://www.frederikhermann.com/budurl-shrink-your-url-and-get-detailed-analytics/</link>
		<comments>http://www.frederikhermann.com/budurl-shrink-your-url-and-get-detailed-analytics/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 19:01:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[budurl]]></category>
		<category><![CDATA[budurl.com]]></category>
		<category><![CDATA[ping.fm]]></category>
		<category><![CDATA[shorten links]]></category>
		<category><![CDATA[shrink url]]></category>
		<category><![CDATA[tinyurl]]></category>
		<category><![CDATA[twiturl]]></category>
		<category><![CDATA[url]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=271</guid>
		<description><![CDATA[thanks to anya i recently discovered budurl, a great service to measure the power or reach of social networks, email campaigns, blog posts or simply giving you a short url and providing some great detailed metrics about when and from&#8230;]]></description>
				<content:encoded><![CDATA[<p>thanks to <a href="http://www.linkedin.com/in/anyarutsche" rel="tag" target="_blank">anya</a> i recently discovered <a href="http://budurl.com" rel="tag" target="_blank">budurl</a>, a great service to measure the power or reach of social networks, email campaigns, blog posts or simply giving you a short url and providing some great detailed metrics about when and from where people clicked on your url (referrer), budurl makes link tracking amazingly simple.</p>
<p><!-- s9ymdb:571 --><a href="http://budurl.com" rel="tag" target="_blank"><img class="serendipity_image_center" width="430" height="95" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/budurl_logo.jpg" alt="" /></a></p>
<blockquote><p>&#8220;what kind of power would you have if you could not only shrink a long url, but also add notes and tags along with detailed analytics like you have on your website? detailed statistics is marketing nirvana, but your website statistics only cover your website. what about social networks, emails, print marketing materials, presentations, etc. the list goes on and on! <a href="http://budurl.com" rel="tag" target="_blank">budurl</a> gives you the power to quantify this traffic and make decisions that were once a shot in the dark.&#8221;</p></blockquote>
<p><object width="430" height="334"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1719651&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=b54f1f&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=1719651&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=b54f1f&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="430" height="334"></embed></object></p>
<p>especially in combination with a service like <a href="http://www.netzkobold.com/index.php?/archives/281-ping.fm-update-all-your-life-streams-from-one-site.html">ping.fm</a> you can measure which of your social networks have any reach and which ones don&#8217;t. shorten the link, put it somewhere, watch it grow and measure the results. check it out at <a href="http://budurl.com" rel="tag" target="_blank">budurl.com</a></p>
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		<title>the economist &#8211; oh fuck!</title>
		<link>http://www.frederikhermann.com/the-economist-oh-fuck/</link>
		<comments>http://www.frederikhermann.com/the-economist-oh-fuck/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 01:09:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[economist]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[oh fuck]]></category>
		<category><![CDATA[the economist]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=270</guid>
		<description><![CDATA[hats off to the uber-intelligent folks at &#8216;the economist&#8216; who have, in just two words, so eloquently captured how we are all feeling about the current state of the financial markets. (via the economist)]]></description>
				<content:encoded><![CDATA[<p>hats off to the uber-intelligent folks at &#8216;<a href="http://www.economist.com" rel="tag" target="_blank">the economist</a>&#8216; who have, in just two words, so eloquently captured how we are all feeling about the current state of the financial markets.</p>
<p><!-- s9ymdb:569 --><img class="serendipity_image_center" width="430" height="567" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/economist_cover_oh_fuck_september_2008.gif" alt="click for larger version" /></p>
<p>(via <a href="http://www.economist.com" rel="tag" target="_blank">the economist</a>)</p>
]]></content:encoded>
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		<title>thievery corporation &#8211; radio retaliation</title>
		<link>http://www.frederikhermann.com/thievery-corporation-radio-retaliation/</link>
		<comments>http://www.frederikhermann.com/thievery-corporation-radio-retaliation/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 01:20:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[downbeat]]></category>
		<category><![CDATA[electronic music]]></category>
		<category><![CDATA[radio retaliation]]></category>
		<category><![CDATA[thievery corporation]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=269</guid>
		<description><![CDATA[i just downloaded the most recent album of my favorite dj duo &#8211; thievery corporation &#8211; called radio retaliation via amazon music. i have been to their &#8216;richest man in babylon&#8216; tour concert in berlin, germany and was blown away&#8230;]]></description>
				<content:encoded><![CDATA[<p>i just downloaded the most recent album of my favorite dj duo &#8211; <a href="http://www.thieverycorporation.com" rel="tag" target="_blank">thievery corporation</a> &#8211; called <a href="http://budurl.com/kgn3" rel="tag" target="_blank">radio retaliation</a> via amazon music. i have been to their &#8216;<a href="http://www.ilike.com/artist/Thievery+Corporation/track/The+Richest+Man+In+Babylon" rel="tag" target="_blank">richest man in babylon</a>&#8216; tour concert in berlin, germany and was blown away &#8211; it&#8217;s electronic music, downbeat with elements of dub, reggae, rap, triphop, brazilian, house, indian sounds, lounge-jazz, bossa, global beats and a bit of percussion boldly yet smoothly combined. but simply <a href="http://budurl.com/kgn3" rel="tag" target="_blank">check it out yourself</a>, this is my 8th thievery album and i&#8217;m sure you&#8217;ll enjoy it too.</p>
<p><!-- s9ymdb:567 --><a href="http://budurl.com/kgn3" target="_blank"><img class="serendipity_image_center" width="430" height="367" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/thievery_corporation_radio_retaliation.gif" alt="" /></a></p>
<p><!-- s9ymdb:568 --><a href="http://www.frederikhermann.com/archives/soft-grooves/" target="_blank"><img class="serendipity_image_center" width="430" height="68" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/thievery_corporation_discography.jpg" alt="" /></a></p>
<p>get the new &#8216;radio retaliation&#8217; album via <a href="http://budurl.com/kgn3" rel="tag" target="_blank">amazon music</a> or via <a href="http://budurl.com/2yzx" rel="tag" target="_blank">itunes</a>.</p>
<p>more about <a href="http://www.thieverycorporation.com" rel="tag" target="_blank">thievery corporation</a> and on <a href="http://en.wikipedia.org/wiki/Thievery_Corporation" rel="tag" target="_blank">wikipedia</a>.</p>
<p>(via <a href="http://twitter.com/jowyang/statuses/935845350" rel="tag" target="_blank">jeremiah owyang</a>)</p>
]]></content:encoded>
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		<title>google android phone launched &#8211; t-mobile htc g1</title>
		<link>http://www.frederikhermann.com/google-android-phone-launched-t-mobile-htc-g1/</link>
		<comments>http://www.frederikhermann.com/google-android-phone-launched-t-mobile-htc-g1/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 20:23:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[g1]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[sidekick]]></category>
		<category><![CDATA[t-mobile]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=268</guid>
		<description><![CDATA[this morning google and t-mobile launched the first android-powered handset manufactured by htc. this largely anticipated device comes with a big touchscreen and a slide-open full keyboard. it&#8217;s a 3g phone, wifi enabled, built-in gps, drm-free amazon mp3 music store,&#8230;]]></description>
				<content:encoded><![CDATA[<p>this morning <a href="http://digitaldaily.allthingsd.com/20080923/google-android-phone-3g-179-amazon-mp3-app-store/" rel="tag" target="_blank">google and t-mobile launched the first android-powered handset</a> manufactured by htc. this largely anticipated device comes with a big touchscreen and a slide-open full keyboard. it&#8217;s a 3g phone, wifi enabled, built-in gps, <a href="http://www.amazonmp3.com" rel="tag" target="_blank">drm-free amazon mp3 music store</a>, android market app store, 1gb storage, copy and paste and a chrome-lite browser. it will be available october 22, 2008 at $179.</p>
<p>i had the chance to play around with it for a while and i have to say it is better than i expected. the touchscreen functionality competes with the apple iphone, design and look and feel are pretty good (despite what i expected from google), the htc device itself is bulkier, thicker and heavier than the iphone but still competes in a market where blackberry&#8217;s and sidekicks are popular devices. there are already tons of fun and helpful applications available and based on it&#8217;s open <a href="http://code.google.com/android/" rel="tag" target="_blank">google android platform</a> i&#8217;m sure there is way more to come. congrats to t-mobile and google, great move.</p>
<p><!-- s9ymdb:565 --><a href="http://www.techmeme.com/080923/p53#a080923p53" target="_blank"><img class="serendipity_image_center" width="430" height="286" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/google_android_t-mobile_htc_g1_netzkobold_frederik_hermann.jpg" alt="" /></a></p>
<p>for more information check out <a href="http://mossblog.allthingsd.com/20080923/googles-g1-first-impressions/" rel="tag" target="_blank">walt mossberg&#8217;s first impressions</a> or simply <a href="http://www.techmeme.com/080923/p53#a080923p53" rel="tag" target="_blank">techmeme</a>.</p>
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		<title>cern powers up its large hadron collider</title>
		<link>http://www.frederikhermann.com/cern-powers-up-its-large-hadron-collider/</link>
		<comments>http://www.frederikhermann.com/cern-powers-up-its-large-hadron-collider/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 02:25:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[clips]]></category>
		<category><![CDATA[accelerator]]></category>
		<category><![CDATA[cern]]></category>
		<category><![CDATA[geneva]]></category>
		<category><![CDATA[hadron collider]]></category>
		<category><![CDATA[proton]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=267</guid>
		<description><![CDATA[for the weekend, cern&#8217;s 27 km large hadron collider explained in a rap. experiments at cern help us understand the world we live in by the telegraph (via tom foremski / silicon valley watcher)]]></description>
				<content:encoded><![CDATA[<p>for the weekend, <a href="http://en.wikipedia.org/wiki/CERN" rel="tag" target="_blank">cern&#8217;s</a> 27 km <a href="http://en.wikipedia.org/wiki/CERN#The_Large_Hadron_Collider" rel="tag" target="_blank">large hadron collider</a> explained in a rap.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/j50ZssEojtM"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/j50ZssEojtM" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><a href="http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/09/10/scicern910.xml" rel="tag" target="_blank">experiments at cern help us understand the world we live in by the telegraph</a></p>
<p>(via <a href="http://www.siliconvalleywatcher.com/mt/archives/2008/09/fishwrap_whats.php" rel="tag" target="_blank">tom foremski / silicon valley watcher</a>)</p>
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		<title>ping.fm &#8211; update all your life streams from one site</title>
		<link>http://www.frederikhermann.com/pingfm-update-all-your-life-streams-from-one-site/</link>
		<comments>http://www.frederikhermann.com/pingfm-update-all-your-life-streams-from-one-site/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 20:54:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[startups]]></category>
		<category><![CDATA[lifestream]]></category>
		<category><![CDATA[ping.fm]]></category>
		<category><![CDATA[ryan merket]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=262</guid>
		<description><![CDATA[a little while back i received an invite for ping.fm from ryan merket, who i worked with before. in short ping.fm is a status update tool that sends your updates to a bunch of your favorite microblogging services like bebo,&#8230;]]></description>
				<content:encoded><![CDATA[<p>a little while back i received an invite for <a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> from <a href="http://www.ryanmerket.com">ryan merket</a>, who i worked with before. in short <a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> is a status update tool that sends your updates to a bunch of your favorite microblogging services like bebo, blogger, facebook, hi5, jaiku, linkedin, livejournal, myspace, pownce, tumblr and twitter and there are more to follow. you publish your update at <a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> and within seconds all services are updated with your message.</p>
<blockquote><p>&#8220;<a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> is a simple service that makes updating your social networks a snap.&#8221;</p></blockquote>
<p><!-- s9ymdb:553 --><a href="http://www.flickr.com/photos/netzkobold/2576678734/sizes/o/" target="_blank" title="click to enlarge the screenshot"><!-- s9ymdb:561 --><img class="serendipity_image_center" width="430" height="764" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/ping.fm_all-in-one_update_service_v2.gif" alt="click to enlarge the screenshot" /></a></p>
<blockquote><p>&#8220;<a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> was created for the sole purpose of making it as easy as possible to share your posts with the world. now you don&#8217;t have to fumble around the web in order to post anymore, you can just post once, and be done with it. the idea came about when making some posts to twitter and tumblr. the idea of posting the exact same information in two places seemed a bit tedious, so <a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> was born. </p></blockquote>
<p>you can update your status through the <a href="http://ping.fm" rel="tag" target="_blank">ping.fm website</a> or a number of other tools like instant messengers or mobile email/sms, i usually use the iphone interface at <a href="http://ping.fm/iphone/" rel="tag" target="_blank">ping.fm/iphone/</a>.</p>
<p>this is an extremely handy tool and i love it. if you wanna check it out, just use the invite code &#8220;<strong>dreamofping</strong>&#8221; while <a href="https://ping.fm/signup/" rel="tag" target="_blank">signing up</a>.</p>
<p><em>update : <a href="http://ping.fm" rel="tag" target="_blank">ping.fm</a> just redesigned their ui (courtesy of <a href="http://ping.fm/blog/check-out-the-new-skin-botox-free/" rel="tag" target="_blank">jyoseph</a> and it looks great) and added more services like plaxo pulse, plurk, brightkite, mashable and xanga.</em></p>
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		<title>firefox 3 download day &#8211; guinness world record</title>
		<link>http://www.frederikhermann.com/firefox-3-download-day-guinness-world-record/</link>
		<comments>http://www.frederikhermann.com/firefox-3-download-day-guinness-world-record/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 02:34:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[guinness world record]]></category>
		<category><![CDATA[mozilla]]></category>
		<category><![CDATA[spreadfirefox]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=266</guid>
		<description><![CDATA[a couple of weeks ago rainer invited me to the firefox 3 download day &#8211; guinness world record which is taking place today until tomorrow 17:00 utc, june 18, 2008. &#8220;join us in our mission to set a guinness world&#8230;]]></description>
				<content:encoded><![CDATA[<p>a couple of weeks ago <a href="http://viralbynature.com" rel="tag" target="_blank">rainer</a> invited me to the <a href="http://www.spreadfirefox.com/en-US/worldrecord/" rel="tag" target="_blank">firefox 3 download day &#8211; guinness world record</a> which is taking place today until tomorrow 17:00 utc, june 18, 2008.</p>
<blockquote><p>&#8220;join us in our mission to set a guinness world record for the most software downloaded in 24 hours! set a guinness world record, enjoy a better web. sounds like a good deal, right? all you have to do to help us set the record for the most software downloaded in 24 hours is <a href="http://www.mozilla.com/en-US/firefox?p=downloadday" rel="tag" target="_blank">get firefox 3 now</a> – it’s that easy. we&#8217;re not asking you to swallow a sword or to balance 30 spoons on your face, although that would be kind of awesome. please <a href="http://www.mozilla.com/en-US/firefox?p=downloadday" rel="tag" target="_blank">download firefox 3</a> by 17:00 utc on june 18, 2008. that&#8217;s 10:00 a.m. in mountain view, 1:00 p.m. in toronto, 2:00 p.m. in rio de janeiro, 7:00 p.m. in paris, madrid, berlin, rome and warsaw, 9:00 p.m. in moscow, and June 19, 2008 at 1:00 a.m. in beijing and 2:00 a.m. in tokyo.&#8221;</p></blockquote>
<p><!-- s9ymdb:564 --><a href="http://www.spreadfirefox.com/en-US/worldrecord/" target="_blank"><img class="serendipity_image_center" width="430" height="62" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/firefox3_download_day_guiness_world_record.gif" alt="" /></a></p>
<p>i wrote about the <a href="http://www.netzkobold.com/index.php?/archives/174-customer-evangelism-firefox-crop-circle.html" rel="tag" target="_blank">incredible customer evangelism</a> around firefox earlier and the <a href="http://www.netzkobold.com/index.php?/archives/12-mozilla-launched-viral-marketing-website.html" rel="tag" target="_blank">spread firefox initiative</a> when it was launched in 2004. <a href="http://www.spreadfirefox.com/en-US/worldrecord/" rel="tag" target="_blank">firefox 3 download day &#8211; guinness world record</a> is part of <a href="http://www.spreadfirefox.com" rel="tag" target="_blank">spreadfirefox.com</a>, an amazing community driven word-of-mouth marketing force spreading the word about the world&#8217;s best web-browser.</p>
<blockquote><p>&#8220;welcome to spread firefox. you are our marketing department, a diverse community of people tired of swatting popups, chasing spyware, combatting identity theft and installing security updates you could set your watch to. You have a vision of the 21st century web and are ready to push it to the world, wresting control from a monopoly that has let it stagnate [...] as a small, non-profit organization, the <a href="http://www.mozilla.org/foundation/" rel="tag" target="_blank">mozilla foundation</a> has very limited resources at its disposal to market firefox to the world. spreadfirefox was created to fill this void, and was founded on the same principles of community involvement that drive the development and testing of firefox. we believe there is nothing that a large community of enthusiastic volunteers can&#8217;t accomplish, and this site exists to unite the community into one cohesive marketing force that even competitors with unlimited resources can&#8217;t compete with.&#8221;</p></blockquote>
<p>i&#8217;m one of these enthusiastic firefox fans and happy to spread the word about <a href="http://www.mozilla.com/en-US/firefox?p=downloadday" rel="tag" target="_blank">the world&#8217;s best web-browser</a>, the tool i use the most everyday. so far and within just a couple of hours firefox 3 has already surpassed 2,3 million downloads &#8230;</p>
<p><!-- s9ymdb:563 --><a href="http://www.spreadfirefox.com/en-US/worldrecord/" target="_blank"><img class="serendipity_image_center" width="430" height="284" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/firefox3_downloads_july_17_2008.gif" alt="" /></a></p>
<p>join the <a href="http://www.spreadfirefox.com/en-US/worldrecord/" rel="tag" target="_blank">firefox 3 download day &#8211; guinness world record</a> and enjoy the best firefox yet.</p>
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		<title>new apple iphone 3g and mobileme</title>
		<link>http://www.frederikhermann.com/new-apple-iphone-3g-and-mobileme/</link>
		<comments>http://www.frederikhermann.com/new-apple-iphone-3g-and-mobileme/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 02:38:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[mobileme]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[wwdc 2008]]></category>

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		<description><![CDATA[this morning steve jobs held his keynote address at the worldwide developers conference in san francisco&#8217;s moscone west unveiling the new apple iphone 3g to be available on july 11th 2008 at $199 (with a two-year at&#38;t contract of course).&#8230;]]></description>
				<content:encoded><![CDATA[<p>this morning <a href="http://www.apple.com/quicktime/qtv/wwdc08/" rel="tag" target="_blank">steve jobs held his keynote address</a> at the worldwide developers conference in san francisco&#8217;s moscone west unveiling the new <a href="http://www.apple.com/iphone/" rel="tag" target="_blank">apple iphone 3g</a> to be available on july 11th 2008 at $199 (with a two-year at&amp;t contract of course).</p>
<blockquote><p>&#8220;apple iphone 3g &#8211; twice as fast. half the price.&#8221;</p></blockquote>
<p><!-- s9ymdb:558 --><a href="http://www.apple.com/iphone/" target="_blank"><img class="serendipity_image_center" width="430" height="229" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_3g_iphone_2.0.jpg" alt="" /></a></p>
<p>some of the new features are: 3g broadband wireless connectivity, built-in gps and a couple of great location-based services like <a href="http://www.loopt.com" rel="tag" target="_blank">loopt</a>, contact search, full iwork document support, microsoft powerpoint support, bulk delete and move, saving email image attachments, scientific calculator, parental controls (mainly for youtube/itunes), many more languages supported (on the fly switching), plastic back and thinner edges, the new <a href="http://www.apple.com/iphone/features/appstore.html" rel="tag" target="_blank">apple appstore</a> and many more. the new iphone 3g is now also more <a href="http://www.netzkobold.com/index.php?/archives/283-apple-wwdc-2008-steve-jobs-keynote-live.html" rel="tag" target="_blank">enterprise-ready</a> by supporting microsoft exchange activesync &#8211; push email, calendar and contacts &#8211; &#8220;the power of a laptop into the size of a smartphone&#8221; &#8211; <a href="http://www.apple.com/iphone/enterprise/" rel="tag" target="_blank">more &#8230;</a> but i&#8217;m actually most excited about <a href="http://www.apple.com/mobileme/" rel="tag" target="_blank">mobileme</a>, which is &#8220;exchange for the rest of us&#8221;.</p>
<p><!-- s9ymdb:559 --><a href="http://www.apple.com/mobileme/features/" target="_blank"><img class="serendipity_image_center" width="430" height="218" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_3g_mobileme.jpg" alt="" /></a></p>
<p>i&#8217;m already a sync fanatic, all my phones (including my iphone), my two laptops (mac and pc) and my desktop at home are synced with each other and with multiple online address books through <a href="http://www.plaxo.com" rel="tag" target="_blank">plaxo</a>, but so far it only syncs my contacts, calendar and notes. <a href="http://www.apple.com/mobileme/features/" rel="tag" target="_blank">mobileme</a> takes this two steps further.</p>
<blockquote><p>&#8220;access and manage your email, contacts, calendar, photos, and files at <a href="http://me.com" rel="tag" target="_blank">me.com</a>. All with amazing applications that are so feature-rich and easy to use, you may end up preferring them to your regular desktop applications.&#8221;</p></blockquote>
<p>this is not only an even nicer, more structured and more instant contacts, calendar and notes sync, i can even access my picture gallery and <a href="http://www.apple.com/dotmac/idisk.html" rel="tag" target="_blank">idisk</a> from wherever i am, either through my iphone, my macbook pro (pc&#8217;s are supported too) and any web-browser through a feature-rich desktop-application-like web interface at <a href="http://me.com" rel="tag" target="_blank">me.com</a>. changes on your iphone for instance will will take immediate effect on your computer, you can access the same files, folders, pictures wherever you are.</p>
<p>i love it, i&#8217;ll get the new iphone 3g on july 11th and you can <a href="http://www.apple.com/quicktime/qtv/wwdc08/" rel="tag" target="_blank">watch the whole keynote here</a>.</p>
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		<title>apple wwdc 2008 steve jobs keynote live</title>
		<link>http://www.frederikhermann.com/apple-wwdc-2008-steve-jobs-keynote-live/</link>
		<comments>http://www.frederikhermann.com/apple-wwdc-2008-steve-jobs-keynote-live/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 21:08:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[wwdc]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=264</guid>
		<description><![CDATA[i&#8217;m following the live wwdc 2008 steve jobs keynote updates via macworld right now and reading &#8220;iphone 2.0 software has three parts to it: enterprise support, the sdk, and some new end-user features. &#8216;let me start with the enterprise. customers&#8230;]]></description>
				<content:encoded><![CDATA[<p>i&#8217;m following the <a href="http://www.macworld.com/article/133798/2008/06/wwdckeynote.html?lsrc=top_1" rel="tag" target="_blank">live wwdc 2008 steve jobs keynote updates via macworld</a> right now and reading</p>
<blockquote><p>&#8220;iphone 2.0 software has three parts to it: enterprise support, the sdk, and some new end-user features. &#8216;let me start with the enterprise. customers have demanded microsoft exchange, so they&#8217;ve built it in out of the box for 2.0 software: push email, push contacts, push calendar, auto-discovery of exchange severes, global address lookup, and remote wipe security feature. all built in to iphone 2.0 software. they&#8217;ve added secure vpn services from cisco and other network service demanded by the enterprise market. everything that apple was told enterprise users want, they&#8217;ve built in.&#8221;</p></blockquote>
<p><!-- s9ymdb:556 --><a href="http://www.macworld.com/article/133798/2008/06/wwdckeynote.html?lsrc=top_1" target="_blank"><img class="serendipity_image_center" width="430" height="143" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/wwdc08_iphone_2.3.jpg" alt="" /></a></p>
<p>reminded me of a conversation which i had with my brother in law regarding the enterprise capabilities of the iphone and that at that point it wasn&#8217;t quite ready for enterprises&#8217; security and exchange requirements. in a later <a href="http://www.businessweek.com/technology/content/mar2008/tc20080311_060174_page_2.htm" rel="tag" target="_blank">interview with business week&#8217;s olga kharif</a> i have been quoted</p>
<blockquote><p>&#8220;if things like this are available, companies will give employees a choice of an iphone vs. the blackberry,&#8221; says frederik hermann, director of global marketing at <a href="http://www.jajah.com" rel="tag" target="_blank">jajah</a>.</p></blockquote>
<p><!-- s9ymdb:557 --><a href="http://www.businessweek.com/technology/content/mar2008/tc20080311_060174_page_2.htm" target="_blank"><img class="serendipity_image_center" width="430" height="103" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/businessweek_logo.gif" alt="" /></a></p>
<p>so i guess now enterprises will seriously consider to replace the old rubbish blackberries against apple iphones <img src='http://www.frederikhermann.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>read on the <a href="http://www.macworld.com/article/133798/2008/06/wwdckeynote.html?lsrc=top_1" rel="tag" target="_blank">live notes at macworld.com</a></p>
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		<title>there&#8217;s a new conversation &#8211; the cluetrain manifesto</title>
		<link>http://www.frederikhermann.com/theres-a-new-conversation-the-cluetrain-manifesto/</link>
		<comments>http://www.frederikhermann.com/theres-a-new-conversation-the-cluetrain-manifesto/#comments</comments>
		<pubDate>Thu, 29 May 2008 01:40:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[miscellenaeous]]></category>
		<category><![CDATA[cluetrain manifesto]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[the conversation group]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=263</guid>
		<description><![CDATA[this is just a quick post but maybe you&#8217;ll decide to join us tomorrow at there&#8217;s a new conversation in palo alto, may 29, 2008 at the sap labs. &#8220;ten years ago, four authors came together to start a new&#8230;]]></description>
				<content:encoded><![CDATA[<p>this is just a quick post but maybe you&#8217;ll decide to join us tomorrow at <a href="http://www.cluetrainat10.com/" rel="tag" target="_blank">there&#8217;s a new conversation</a> in palo alto, may 29, 2008 at the <a href="http://tinyurl.com/5nay9k" rel="tag" target="_blank">sap labs</a>.</p>
<p><!-- s9ymdb:555 --><a href="http://www.cluetrainat10.com/" target="_blank"><img class="serendipity_image_center" width="430" height="66" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/the_conversation_group_logo.gif" alt="" /></a><br />
<blockquote>&#8220;ten years ago, four authors came together to start a new conversation about marketing. the result was a book called <a href="http://www.cluetrain.com">the cluetrain manifesto</a> and with it, chris locke, rick levine, <a href="http://blogs.law.harvard.edu/doc/" rel="tag" target="_blank">doc searls</a> <em>(with whom i coincidentally shared a cab with on our way to the hotel during <a href="http://www.leweb3.com">leweb3</a> in paris including a great conversation)</em>, and david weinberger nailed 95 theses on the door of the internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. what have we learned? what was right and wrong? what was left out that we should have been thinking about? what should we be thinking about for the next ten years?&#8221;</p></blockquote>
<p>here is the schedule for tomorrow 8 am to 8 pm:</p>
<p> 8.00 am &#8212; registration set-up (dc / vc)<br />
 8:30 &#8211; 9:30 &#8212; continental breakfast<br />
 9:30 &#8211; 9:45 &#8212; intro, ted shelton<br />
 9:45 &#8211; 10:30 &#8212; intro, doc searls<br />
 10:30 &#8211; 11:00 &#8212; find your teams + morning break (same room)<br />
 11:00 &#8211; 12.00 &#8212; <a href="http://www.deborahschultz.com/" rel="tag" target="_blank">deb schultz</a> + breakout<br />
 12:00 &#8211; 1.00 &#8212; lunch &#038; networking (upstairs balcony)<br />
 1:00 &#8211; 1:45 &#8212; thor muller  &#8211; customer service from the outside-in<br />
 1:45 &#8211; 2:30&#8211;  <a href="http://hubbub.typepad.com/" rel="tag" target="_blank">giovanni rodriguez</a> &#8211; positioning today<br />
 2:30 &#8211; 3:00 &#8212; breakout + mini-break (same room)<br />
 3:00 &#8211; 3:45 &#8212; andreas weigand &#8211; conversational data<br />
 3:45 &#8211; 4:30 &#8212; jeremiah owyang &#8211; getting your company conversation-ready<br />
 4:30 &#8211; 4:50 &#8212; breakout<br />
 4:50 &#8211; 5.30  &#8212; peter hirshberg &#8211; wrap up / future<br />
 5.30 &#8211; 5.45 &#8212; ted shelton &#8211; closing remarks / conversations / open discussion<br />
 5:45 &#8211; 8.00 pm  &#8212; reception (upstairs balcony)</p>
<p>here you can find more information about the <a href="http://www.cluetrainat10.com/" rel="tag" target="_blank">event</a>, <a href="http://conversation.eventbrite.com/" rel="tag" target="_blank">sign up</a>, and <a href="http://www.theconversationgroup.com/" rel="tag" target="_blank">the conversation group</a>.</p>
<p>i&#8217;m really looking forward to this, meeting friends and <a href="http://conversation.eventbrite.com/" rel="tag" target="_blank">joining the conversation</a>.</p>
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		<title>justice &#8211; stress &#8211; video clip</title>
		<link>http://www.frederikhermann.com/justice-stress-video-clip/</link>
		<comments>http://www.frederikhermann.com/justice-stress-video-clip/#comments</comments>
		<pubDate>Tue, 13 May 2008 01:30:32 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[clips]]></category>
		<category><![CDATA[clip]]></category>
		<category><![CDATA[electronic]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[haine]]></category>
		<category><![CDATA[justice]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[stress]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=261</guid>
		<description><![CDATA[the french electronic music duo &#8216;justice&#8216; just released their music video for their new track &#8216;stress&#8217;. the violent clip is directed by romain gavras and obviously wants to provoke and causes controversy. it reminded me of a movie i saw&#8230;]]></description>
				<content:encoded><![CDATA[<p>the french electronic music duo &#8216;<a href="http://en.wikipedia.org/wiki/Justice_(French_band)" rel="tag" target="_blank">justice</a>&#8216; just released their music video for their new track &#8216;stress&#8217;. the violent clip is directed by romain gavras and obviously wants to provoke and causes controversy. it reminded me of a movie i saw in montpellier in 1995 called &#8216;<a href="http://en.wikipedia.org/wiki/La_Haine" rel="tag" target="_blank">la haine</a>&#8216; taking place in the banlieue (suburbs) of paris.</p>
<p><!-- s9ymdb:554 --><a href="http://www.youtube.com/watch?v=FU7bFpPJiww" target="_blank"><img class="serendipity_image_center" width="430" height="255" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/justice_stress_video_clip.jpg" alt="" /></a></p>
<p>(via <a href="http://www.liberation.fr/culture/musique/324730.FR.php" rel="tag" target="_blank">libération</a>)</p>
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		<title>goodbye to the normals</title>
		<link>http://www.frederikhermann.com/goodbye-to-the-normals/</link>
		<comments>http://www.frederikhermann.com/goodbye-to-the-normals/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 01:01:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[clips]]></category>
		<category><![CDATA[goodbye to the normals]]></category>
		<category><![CDATA[robbie williams]]></category>
		<category><![CDATA[rudebox]]></category>
		<category><![CDATA[short film]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=260</guid>
		<description><![CDATA[brilliant! more info at www.goodbyetothenormals.com]]></description>
				<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/NqD171d0VBc"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/NqD171d0VBc" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>brilliant! more info at <a href="http://www.goodbyetothenormals.com" rel="tag" target="_blank">www.goodbyetothenormals.com</a></p>
]]></content:encoded>
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		<title>sony foam city &#8211; miami drenched in foam</title>
		<link>http://www.frederikhermann.com/sony-foam-city-miami-drenched-in-foam/</link>
		<comments>http://www.frederikhermann.com/sony-foam-city-miami-drenched-in-foam/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 22:37:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[bubbles]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[cybershot]]></category>
		<category><![CDATA[foam]]></category>
		<category><![CDATA[handycam]]></category>
		<category><![CDATA[miami]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=259</guid>
		<description><![CDATA[sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam &#8211; sony foam city. sony is well known for it&#8217;s massive productions starting with a true masterpiece and my all&#8230;]]></description>
				<content:encoded><![CDATA[<p>sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam &#8211; sony foam city. sony is well known for it&#8217;s massive productions starting with a true masterpiece and my all time favorite the <a href="http://www.youtube.com/watch?v=uk5Jq4fDGkA" rel="tag" target="blank">sony bravia bouncy balls ad</a> filmed in san francisco by director nicolai fuglsig and the song <a href="http://www.last.fm/music/Jos%C3%A9+Gonz%C3%A1lez/_/Heartbeats" rel="tag" target="blank">&#8216;heartbeats&#8217; by josé gonzález</a>.</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/uk5Jq4fDGkA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/uk5Jq4fDGkA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>this spot was followed by the <a href="http://www.youtube.com/watch?v=zjGuFq-NczE" rel="tag" target="blank">sony bravia paint spot in glasgow</a> and the <a href="http://www.youtube.com/watch?v=CLUAbkRUvVQ" rel="tag" target="blank">stop-motion play-doh bunnies in new york</a>.</p>
<p>now director simon ratigan of <a href="http://www.hla.net" rel="tag" target="blank">hla</a> has worked with a crew of 150 to demonstrate the capacity of sony hd handycam and cybershot cameras to capture the beauty of bubbles.</p>
<p><!-- s9ymdb:549 --><a href="http://www.flickr.com/photos/netzkobold/2369736136/" target="blank" title="click here for the high-res version"><img width="430" height="282" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/sony_foam_city_miami_advert1.jpg" alt="click here for the high-res version" /></a></p>
<p>200 locals were provided with the cameras and asked to record their foamy frolicking. their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the uk and europe on 1st may, 2008.</p>
<p><!-- s9ymdb:550 --><a href="http://www.flickr.com/photos/netzkobold/2368901373/" target="blank" title="click here for the high-res version"><img width="430" height="287" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/sony_foam_city_miami_advert2.jpg" alt="click here for the high-res version" /></a></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ZBXkrU86YxA"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/ZBXkrU86YxA" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>find some more pictures and info at <a href="http://www.behindthebuzz.com/sony-foam-city-pictures/" rel="tag" target="blank">behind the buzz</a> and <a href="http://commercial-archive.com/node/142951" rel="tag" target="blank">adland</a>.</p>
<p>(via yasir from <a href="http://www.immediatefuture.co.uk" rel="tag" target="blank">immediate future</a> and <a href="http://www.duncans.tv/2008/sony-filming-foam-in-miami" rel="tag" target="blank">duncan&#8217;s tv ad land</a>)</p>
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		<title>ziphone &#8211; unlock and activate your apple iphone</title>
		<link>http://www.frederikhermann.com/ziphone-unlock-and-activate-your-apple-iphone/</link>
		<comments>http://www.frederikhermann.com/ziphone-unlock-and-activate-your-apple-iphone/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 19:04:42 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[finds]]></category>
		<category><![CDATA[activate]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[jailbreak]]></category>
		<category><![CDATA[unlock]]></category>
		<category><![CDATA[zibri]]></category>
		<category><![CDATA[ziphone]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=258</guid>
		<description><![CDATA[i actually bought the apple iphone the day it came out and signed up regularly for the two year contract during the activation through itunes. but now i had a couple of friends from europe visiting who bought an iphone&#8230;]]></description>
				<content:encoded><![CDATA[<p>i actually bought the apple iphone the day it came out and signed up regularly for the two year contract during the activation through itunes. but now i had a couple of friends from europe visiting who bought an iphone over here (in the us) and of course wanted to use it with their sim cards from germany, austria or uk. i still thought it&#8217;s quite a hassle to unlock, jailbreak and activate your apple iphone, but no! that&#8217;s the reason why i quickly wanted to share <a href="http://download.ziphone.org/" rel="tag" target="_blank">ziphone</a> with you. a super slick and simple tool you download and install on your mac or windows computer, you press one button and three minutes later you can enjoy your fully functional, activated and free apple iphone &#8211; no contract, you can use any sim card anywhere in the world and everything including updates and syncing via itunes works perfectly.</p>
<p><!-- s9ymdb:548 --><a href="http://download.ziphone.org/" target="_blank"><img width="430" height="225" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/how_to_unlock_jailbreak_activate_apple_iphone.gif" alt="" /></a></p>
<blockquote><p>&#8220;ziphone &#8211; iphone unlock tool by zibri. no computer knowledge required. enables you to activate your iphone on any network. you don&#8217;t need to provide any information to att. there is no need to soldering/opening your iphone. you can use it on as many iphones you want, it works with any iphone, any provider and any sim card in the whole world! actually you only need an iphone and a computer (<a href="http://download.ziphone.org/" rel="tag" target="_blank">windows/mac</a>).&#8221;</p></blockquote>
<p>you&#8217;ll find the tool and more information at <a href="http://download.ziphone.org/" rel="tag" target="_blank">download.ziphone.org</a> / <a href="http://www.ziphone.org/" rel="tag" target="_blank">www.ziphone.org</a></p>
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		<title>word of mouth marketing forum london</title>
		<link>http://www.frederikhermann.com/word-of-mouth-marketing-forum-london/</link>
		<comments>http://www.frederikhermann.com/word-of-mouth-marketing-forum-london/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 02:04:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[goviral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[warc]]></category>
		<category><![CDATA[wom]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=256</guid>
		<description><![CDATA[thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers,&#8230;]]></description>
				<content:encoded><![CDATA[<p>thanks to the excellent <a href="http://goviral.com/viralradar.php" rel="tag" target="_blank">goviral newsletter</a> i found out about the <a href="http://www.warc.com/ConferenceBlogs/WOM-012008.asp" rel="tag" target="_blank">word of mouth marketing forum 2008</a> conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers, engaging with communities across networks, word of mouth tools like seeding panels, social networks, blogs, buzz and viral campaigns, learning from contagious stories – why some campaigns get talked about more than others and how to calculate the value and effects of word of mouth marketing.</p>
<p><!-- s9ymdb:544 --><a href="http://www.warc.com/ConferenceBlogs/WOM-012008.asp" target="_blank" title="graphic by goviral"><img width="430" height="272" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/goviral_viral_marketing_seeding.gif" alt="graphic by goviral" /></a></p>
<p>robin hilton wrote a <a href="http://www.warc.com/ConferenceBlogs/WOM-012008.asp#Post_134" rel="tag" target="_blank">report on yesterday&#8217;s word of mouth marketing forum</a> at the <a href="http://www.warc.com/ConferenceBlogs/WOM-012008.asp" rel="tag" target="_blank">warc wom forum blog</a>. the conference provided a mix of case studies, theories and how to&#8217;s, starting with what word-of-mouth marketing is &#8220;giving people a reason to talk about your product/service and making it easier for that conversation to take place&#8221; <em>(source <a href="http://www.womma.org" rel="tag" target="_blank">womma</a>)</em> to wom as a discipline, <a href="http://www.warc.com/ConferenceBlogs/WOM-012008.asp#Post_134" rel="tag" target="_blank">read more</a>.</p>
<p>a couple of my friends were there like <a href="http://www.viralculture.com" rel="tag" target="_blank">paul marsden</a> and <a href="http://www.connectedmarketing.de" rel="tag" target="_blank">martin oetting</a> but i was hoping to find some more material from this conference online like blog posts, slideshows or video material. hopefully some of the speakers or participants will provide more information for the ones who couldn&#8217;t make it there.</p>
<p>(via <a href="http://goviral.com/viralradar.php" rel="tag" target="_blank">goviral newsletter</a>)</p>
<p>on another note, check out this article on &#8220;<a href="http://www.newswise.com/articles/view/536182/" rel="tag" target="_blank">common word-of-mouth beats &#8216;highly-connected&#8217; influencers</a>&#8221; from the december 2007 issue of the journal of advertising research.</p>
<blockquote><p>&#8220;we find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement&#8217;s viral potential,&#8221; said james coyle. &#8220;instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.&#8221;</p></blockquote>
<p>the study reinforced that consumers respond more to messages that are unique and trusted. in addition, consumers who believe they are capable of performing the advertised behavior are more willing to pass along information to friends and relatives within their social networks. coyle added that this isn&#8217;t new. &#8220;it&#8217;s always been this way. what&#8217;s changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. for most everyone, digital media just extends a very human desire to help others.&#8221;</p>
<p>(via <a href="http://blog.guykawasaki.com/2007/12/word-of-mouth-v.html" rel="tag" target="_blank">guy kawasaki</a>)</p>
]]></content:encoded>
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		<title>watch for cars when wearing headphones</title>
		<link>http://www.frederikhermann.com/watch-for-cars-when-wearing-headphones/</link>
		<comments>http://www.frederikhermann.com/watch-for-cars-when-wearing-headphones/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 19:52:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[ddb sydney]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[new south wales]]></category>
		<category><![CDATA[nsw]]></category>
		<category><![CDATA[police force]]></category>

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		<description><![CDATA[the new south wales police force and ddb sydney have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road. (via werbeblogger&#8230;]]></description>
				<content:encoded><![CDATA[<p>the <a href="http://www.police.nsw.gov.au/" rel="tag" target="_blank">new south wales police force</a> and <a href="http://www.ddb.com.au" rel="tag" target="_blank">ddb sydney</a> have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road.</p>
<p><!-- s9ymdb:543 --><a href="http://www.frederiksamuel.com/blog/2008/01/nsw-police-department.html" target="_blank"><img width="430" height="304" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/nsw_police_department_headphones.jpg" alt="click here for more" /></a></p>
<p>(via <a href="http://www.werbeblogger.de/2008/01/09/augen-auf/" rel="tag" target="_blank">werbeblogger</a> and <a href="http://www.frederiksamuel.com/blog/2008/01/nsw-police-department.html" rel="tag" target="_blank">advertising/design goodness</a>)</p>
]]></content:encoded>
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		<title>le web 3 &#8217;07 &#8211; fourth edition in paris</title>
		<link>http://www.frederikhermann.com/le-web-3-07-fourth-edition-in-paris/</link>
		<comments>http://www.frederikhermann.com/le-web-3-07-fourth-edition-in-paris/#comments</comments>
		<pubDate>Sun, 09 Dec 2007 08:07:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[fourth edition]]></category>
		<category><![CDATA[jajah]]></category>
		<category><![CDATA[le web 3]]></category>
		<category><![CDATA[leweb3]]></category>
		<category><![CDATA[loic le meur]]></category>
		<category><![CDATA[paris]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=254</guid>
		<description><![CDATA[i&#8217;m really looking forward to le web 3 &#8217;07 &#8211; fourth edition in paris, packing my stuff right now and taking off tomorrow morning. leweb3 conference, talking about the web of the future and the people behind, it&#8217;s a great&#8230;]]></description>
				<content:encoded><![CDATA[<p>i&#8217;m really looking forward to <a href="http://www.leweb3.com" rel="tag" target="_blank">le web 3 &#8217;07 &#8211; fourth edition</a> in paris, packing my stuff right now and taking off tomorrow morning. <a href="http://www.leweb3.com" rel="tag" target="_blank">leweb3</a> conference, talking about the web of the future and the people behind, it&#8217;s a great <a href="http://www.leweb3.com/leweb3/2007/11/the-leweb3-2007.html" rel="tag" target="_blank">program</a> and <a href="http://www.amiando.com/leweb3registration?viewMode=guests" rel="tag" target="_blank">amazing audience</a>.</p>
<p><!-- s9ymdb:542 --><a href="http://www.leweb3.com" target="_blank"><img width="430" height="96" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/leweb3_banner.jpg" alt="" /></a></p>
<p>if you are interested in meeting up during the conference, partnering with or integrating <a href="http://www.jajah.com/" rel="tag" target="_blank">jajah</a>, then please don&#8217;t hesitate to drop me a note at frederik [at] jajah.com or call me through <a href="http://www.jajah.com/netzkobold" rel="tag" target="_blank">www.jajah.com/netzkobold</a> or my local number there +33-1-79976374 (courtesy of <a href="http://www.maxroam.com" rel="tag" target="_blank">maxroam</a>).</p>
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		<title>here comes another bubble</title>
		<link>http://www.frederikhermann.com/here-comes-another-bubble/</link>
		<comments>http://www.frederikhermann.com/here-comes-another-bubble/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 01:34:20 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[bubble]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[palo alto]]></category>
		<category><![CDATA[silicon valley]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=253</guid>
		<description><![CDATA[and i&#8217;m right in the middle where it&#8217;s all happening &#8230; (via techcrunch and richter scales)]]></description>
				<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/I6IQ_FOCE6I"></param><embed src="http://www.youtube.com/v/I6IQ_FOCE6I" type="application/x-shockwave-flash" width="425" height="344"></embed></object></p>
<p>and i&#8217;m right in the middle where it&#8217;s all happening &#8230;</p>
<p>(via <a href="http://www.techcrunch.com/2007/12/04/bubble-20-the-video/" rel="tag" target="_blank">techcrunch</a> and <a href="http://www.richterscales.com" rel="tag" target="_blank">richter scales</a>)</p>
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		<title>turkey day &#8211; thanksgiving in america</title>
		<link>http://www.frederikhermann.com/turkey-day-thanksgiving-in-america/</link>
		<comments>http://www.frederikhermann.com/turkey-day-thanksgiving-in-america/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 18:29:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[clips]]></category>
		<category><![CDATA[america]]></category>
		<category><![CDATA[eddie izzard]]></category>
		<category><![CDATA[thanksgiving]]></category>
		<category><![CDATA[turkey day]]></category>
		<category><![CDATA[united states]]></category>
		<category><![CDATA[us]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=252</guid>
		<description><![CDATA[tomorrow is my second thanksgiving and i like eddie izzard&#8217;s point of view. &#8220;the founding fathers landed in 16&#8230;, they set off from plymouth and landed in plymouth, how lucky is that &#8230; we can raise our families here, we&#8230;]]></description>
				<content:encoded><![CDATA[<p>tomorrow is my second thanksgiving and i like eddie izzard&#8217;s point of view.</p>
<p><embed style="width:430px; height:350px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=-4601072410426251774&amp;hl=en" flashvars=""> </embed></p>
<blockquote><p>&#8220;the founding fathers landed in 16&#8230;, they set off from plymouth and landed in plymouth, how lucky is that &#8230; we can raise our families here, we can practice our religion here, there&#8217;s nobody here, a land empty of human existence &#8230; who the fuck are these guys [native americans] &#8230; no, we don&#8217;t want any of your food &#8230; meanwhile that winter &#8230; excuse me, do you have any food?&#8221;</p></blockquote>
<p>in that manner, happy <a href="http://www.christiananswers.net/q-wall/wal-g007.html" rel="tag" target="_blank">turkey day</a> &#8230;</p>
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		<title>google. who&#8217;s looking at you?</title>
		<link>http://www.frederikhermann.com/google-whos-looking-at-you/</link>
		<comments>http://www.frederikhermann.com/google-whos-looking-at-you/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 02:01:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=251</guid>
		<description><![CDATA[i referred to google&#8217;s influence on the information age landscape earlier and stumbled over john arlidge&#8217;s article in the times online this weekend in my feedreader &#8211; good writing and absolutely worth reading. &#8220;in the blissed-out california sunshine, the glistening&#8230;]]></description>
				<content:encoded><![CDATA[<p>i referred to google&#8217;s influence on the information age landscape <a href="http://www.netzkobold.com/index.php?/archives/235-whos-afraid-of-google.html" rel="tag" target="_blank">earlier</a> and stumbled over <a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article2688404.ece" rel="tag" target="_blank">john arlidge&#8217;s article in the times online</a> this weekend in my feedreader &#8211; good writing and absolutely worth reading.</p>
<blockquote><p>&#8220;in the blissed-out california sunshine, the glistening glass-and- steel curves of the <a href="http://www.time.com/time/photoessays/2006/inside_google/" rel="tag" target="_blank">googleplex</a> seem to sweep you up off the pavement with the promise of a glimpse into the future </p>
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		<title>toom baumarkt commercial &#8211; selbstbauidee</title>
		<link>http://www.frederikhermann.com/toom-baumarkt-commercial-selbstbauidee/</link>
		<comments>http://www.frederikhermann.com/toom-baumarkt-commercial-selbstbauidee/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 10:03:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=250</guid>
		<description><![CDATA[german toom hardware store just released a new commercial starring a suburb do-it-yourselfer promoting toom&#8217;s raffle about do-it-yourself ideas you can send in. the homeowner got annoyed by speeding cars in front of his driveway and built his very own&#8230;]]></description>
				<content:encoded><![CDATA[<p>german <a href="http://www.toom-baumarkt.de">toom hardware store</a> just released a new commercial starring a suburb do-it-yourselfer promoting toom&#8217;s raffle about do-it-yourself ideas you can <a href="http://www.toom-baumarkt.de/selbstbaugewinnspiel.html">send in</a>. the homeowner got annoyed by speeding cars in front of his driveway and built his very own speed bumps &#8230;</p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/fJZZzM6MgW4"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/fJZZzM6MgW4" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p><a href="http://www.toom-baumarkt.de/wowaktionen.html" rel="tag" target="_blank">more information regarding this promotion and the spot here</a></p>
<p>(thanks to <a href="http://www.hirschen.de" rel="tag" target="_blank">ingo</a> for the hint)</p>
<p>[tags: <a href="http://www.technorati.com/tag/toom" rel="tag" target="_blank">toom</a>, <a href="http://www.technorati.com/tag/baumarkt" rel="tag" target="_blank">baumarkt</a>, <a href="http://www.technorati.com/tag/toom+baumarkt" rel="tag" target="_blank">toom baumarkt</a>,  <a href="http://www.technorati.com/tag/commercial" rel="tag" target="_blank">commercial</a>, <a href="http://www.technorati.com/tag/bumper" rel="tag" target="_blank">bumper</a>, <a href="http://www.technorati.com/tag/selbstbauidee" rel="tag" target="_blank">selbstbauidee</a>]</p>
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		<title>sony bravia play-doh ad &#8211; rabbits in stop-motion</title>
		<link>http://www.frederikhermann.com/sony-bravia-play-doh-ad-rabbits-in-stop-motion/</link>
		<comments>http://www.frederikhermann.com/sony-bravia-play-doh-ad-rabbits-in-stop-motion/#comments</comments>
		<pubDate>Wed, 10 Oct 2007 23:05:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=249</guid>
		<description><![CDATA[following my most favorite ad &#8211; the sony bravia bouncy balls &#8211; and their paint ad, here comes the third sony bravia spot &#8211; rabbit stop-motion in play-doh. &#8220;the third commercial for bravia is the most ambitious piece of stop-motion&#8230;]]></description>
				<content:encoded><![CDATA[<p>following my most favorite ad &#8211; the <a href="http://bravia-advert.com/commercial/braviaextcommhigh.html" rel="tag" target="_blank">sony bravia bouncy balls</a> &#8211; and their <a href="http://www.netzkobold.com/index.php?/archives/183-sony-bravia-paint-ad.html" rel="tag" target="_blank">paint ad</a>, here comes the third sony bravia spot &#8211; <a href="http://www.youtube.com/watch?v=CLUAbkRUvVQ" rel="tag" target="_blank">rabbit stop-motion in play-doh</a>.</p>
<p><!-- s9ymdb:535 --><a href="http://www.youtube.com/watch?v=CLUAbkRUvVQ" title="click to watch the ad on youtube" target="_blank"><img width="430" height="229" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/sony_bravia_play-doh_ad.jpg" alt="click to watch the ad on youtube" /></a></p>
<blockquote><p>&#8220;the third commercial for bravia is the most ambitious piece of stop-motion animation ever undertaken. devised by <a href="http://www.fallon.com" rel="tag" target="_blank">fallon</a> and shot over three weeks in new york, the commercial employed over 40 animators from passion and used 2.5 tonnes of plasticine&#8221;</p></blockquote>
<p>worth watching and a <a href="http://bravia.sony.eu/bravia.html" rel="tag" target="_blank">great piece of art</a> but i&#8217;m still more into the <a href="http://bravia-advert.com/commercial/braviaextcommhigh.html" rel="tag" target="_blank">bouncy balls</a>.</p>
<p>(via <a href="http://www.frederiksamuel.com/blog/2007/10/sony-bravia-4.html" rel="tag" target="_blank">frederik at advertising/design goodness</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/sony" rel="tag" target="_blank">sony</a>, <a href="http://www.technorati.com/tag/bravia" rel="tag" target="_blank">bravia</a>,  <a href="http://www.technorati.com/tag/commercial" rel="tag" target="_blank">commercial</a>, <a href="http://www.technorati.com/tag/ad" rel="tag" target="_blank">ad</a>, <a href="http://www.technorati.com/tag/fallon" rel="tag" target="_blank">fallon</a>, <a href="http://www.technorati.com/tag/play-doh" rel="tag" target="_blank">play-doh</a>, <a href="http://www.technorati.com/tag/rabbits" rel="tag" target="_blank">rabbits</a>, <a href="http://www.technorati.com/tag/stop-motion" rel="tag" target="_blank">stop-motion</a>]</p>
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		<title>free burma!</title>
		<link>http://www.frederikhermann.com/free-burma/</link>
		<comments>http://www.frederikhermann.com/free-burma/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 06:14:38 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=248</guid>
		<description><![CDATA[&#8220;international bloggers are preparing an action to support the peaceful revolution in burma. we want to set a sign for freedom and show our sympathy for these people who are fighting their cruel regime without weapons.&#8221; find some more information&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:534 --><a href="http://www.free-burma.org" target="_blank"><img width="434" height="165" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/free_burma.gif" alt="" /></a></p>
<blockquote><p>&#8220;international bloggers are preparing an action to support the peaceful revolution in <a href="http://en.wikipedia.org/wiki/Burma" rel="tag" target="_blank">burma</a>. we want to set a sign for freedom and show our sympathy for these people who are fighting their cruel regime without weapons.&#8221;</p></blockquote>
<p>find some more information on <a href="http://www.free-burma.org" rel="tag" target="_blank">www.free-burma.org</a></p>
<p>(via <a href="http://www.joinr.de" rel="tag" target="_blank">philipp götzinger</a>, initiated by <a href="http://www.basicthinking.de/blog/2007/10/04/free-burma-2/" rel="tag" target="_blank">robert basic</a> and others)</p>
<p>[tags: <a href="http://www.technorati.com/tag/free burma" rel="tag" target="_blank">free burma</a>, <a href="http://www.technorati.com/tag/burma" rel="tag" target="_blank">burma</a>, <a href="http://www.technorati.com/tag/petition" rel="tag" target="_blank">petition</a>, <a href="http://www.technorati.com/tag/peaceful+revolution" rel="tag" target="_blank">peaceful revolution</a>, <a href="http://www.technorati.com/tag/robert+basic" rel="tag" target="_blank">robert basic</a>]</p>
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		<title>jajah pushing the button</title>
		<link>http://www.frederikhermann.com/jajah-pushing-the-button/</link>
		<comments>http://www.frederikhermann.com/jajah-pushing-the-button/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 14:05:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=247</guid>
		<description><![CDATA[i&#8217;ve been with jajah for quite a while now and very happy to be part of this amazing international team. i rarely blog about our own services but we are launching jajah buttons these days and i have to share&#8230;]]></description>
				<content:encoded><![CDATA[<p>i&#8217;ve been with <a href="http://www.jajah.com" rel="tag" target="_blank">jajah</a> for quite a while now and very happy to be part of this amazing international team. i rarely blog about our own services but we are launching <a href="http://www.jajahbuttons.com" rel="tag" target="_blank">jajah buttons</a> these days and i have to share this with you.</p>
<p><a href="http://www.jajahbuttons.com" rel="tag" target="_blank">jajah buttons</a> finally realize free and seamless voice communication in online communities and email, it is one-click calling out of e-mails, websites, blogs or any social network profile &#8211; the first personal, truly global toll-free click-to-call service.</p>
<p>my friends and family can now call me by simply typing in their phone number into <a href="http://www.jajah.com/netzkobold" rel="tag" target="_blank">my button</a> at absolutely no cost, i can add the button to my blog or email signature making it easy to stay in touch.</p>
<p><!-- s9ymdb:533 --><a href="http://www.jajahbuttons.com" target="_blank"><img width="420" height="121" style="border: 0px; padding-left: 0px; padding-right: 5px;" src="/uploads/pictures/jajah_buttons.gif" alt="" /></a></p>
<p>initiating a call through a <a href="http://www.jajahbuttons.com" rel="tag" target="_blank">jajah button</a> is as easy as entering your very own phone number and clicking &#8216;call&#8217;. the buttons are completely customizable (size, color, style) and you can you set the time when you are free to accept phone calls, they are available as a flash widget (see below), click-to-call buttons (see my sidebar) or a simple plain text link like <a href="http://www.jajah.com/netzkobold" rel="tag" target="_blank">http://www.jajah.com/netzkobold</a>.</p>
<p>as a business it is the quickest, cheapest way to a very own toll-free number and the easiest way for their customers to call them at absolutely no cost to them. this is adding the voice layer on any existing web property out there while protecting your privacy, your phone number will not be revealed.</p>
<p>more information visit <a href="http://www.jajahbuttons.com" rel="tag" target="_blank">www.jajahbuttons.com</a></p>
<p>[tags: <a href="http://www.technorati.com/tag/jajah" rel="tag" target="_blank">jajah</a>, <a href="http://www.technorati.com/tag/jajah+buttons" rel="tag" target="_blank">jajah buttons</a>, <a href="http://www.technorati.com/tag/flash" rel="tag" target="_blank">flash</a>, <a href="http://www.technorati.com/tag/widget" rel="tag" target="_blank">widget</a>, <a href="http://www.technorati.com/tag/web+2.0" rel="tag" target="_blank">web 2.0</a>, <a href="http://www.technorati.com/tag/voice+2.0" rel="tag" target="_blank">voice 2.0</a>, <a href="http://www.technorati.com/tag/telephony" rel="tag" target="_blank">telephony</a>]</p>
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		<title>cubic telecom eliminates roaming charges</title>
		<link>http://www.frederikhermann.com/cubic-telecom-eliminates-roaming-charges/</link>
		<comments>http://www.frederikhermann.com/cubic-telecom-eliminates-roaming-charges/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 09:27:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=246</guid>
		<description><![CDATA[today my friends pat phelan and sean o&#8217;mahony presented their recent brainchild at the techcrunch40 conference &#8211; the maxroam sim card. &#8220;we are an innovative global communications company focused on introducing simple, high quality and high value telecommunications services. our&#8230;]]></description>
				<content:encoded><![CDATA[<p>today my friends <a href="http://blog.roam4free.ie/cubic-telecom-launches-at-techcrunch-40/" rel="tag" target="_blank">pat phelan</a> and <a href="http://sko.typepad.com/my_weblog/2007/09/cubic-launches-.html" rel="tag" target="_blank">sean o&#8217;mahony</a> presented their recent brainchild at the <a href="http://www.techcrunch40.com" rel="tag" target="_blank">techcrunch40 conference</a> &#8211; the <a href="http://www.maxroam.com" rel="tag" target="_blank">maxroam sim card</a>.</p>
<p><!-- s9ymdb:531 --><a href="http://www.cubictelecom.com" target="_blank"><img width="430" height="74" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/cubic_telecom_logo.gif" alt="" /></a></p>
<blockquote><p>&#8220;we are an innovative global communications company focused on introducing simple, high quality and high value telecommunications services. our core target market is aggrieved customers across the globe who don&#8217;t understand why they can&#8217;t get value for money when making international calls and roaming.&#8221;</p></blockquote>
<p>the <a href="http://www.maxroam.com" rel="tag" target="_blank">maxroam sim card</a> virtually eliminating outrageous roaming charges.</p>
<p><!-- s9ymdb:529 --><a href="http://www.maxroam.com" target="_blank"><img width="430" height="85" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/maxroam_sim_card_cubic_telecom.gif" alt="" /></a></p>
<blockquote><p>&#8220;maxroam is our brand new mobile roaming product. if you put a maxroam sim in any standard gsm mobile phone, it will allow you to reduce your mobile phone bill by as much as 80% when you are traveling. our customers can use their mobile phones exactly as they do now. nothing to download, nothing to install, no internet connection required. if you talk to anyone anywhere who has ever traveled with their mobile phone, every single one of them will tell you that the most frustrating thing is to get home and receive an outrageous bill from their mobile operator the next month. if you want to get cheaper rates from your mobile operator, you have to jump through all sorts of hoops. if you are from north america, some of you cannot roam with your mobile phone even if you want to. maxroam is the world&#8217;s first truly borderless sim.&#8221;</p></blockquote>
<p>it&#8217;s late now and i will give you some more insights on this wicked cool product later on, for now please check out the <a href="http://www.cubictelecom.com">cubic telecom</a> and <a href="http://www.maxroam.com"  rel="tag" target="_blank">maxroam</a> site for further details and pls take a second to <a href="http://www.techcrunch40.com/2007/presenter.php?presenter=18">vote for my friends</a>.</p>
<p>i put up <a href="http://www.flickr.com/photos/netzkobold/sets/72157602053727612/" rel="tag" target="_blank">some pictures on flickr</a>, if you want to meet me there, <a href="http://www.jajah.com/?d=%2b16509634847" target="_blank">give me a call</a>.</p>
<p>[tags: <a href="http://www.technorati.com/tag/cubic+telecom" rel="tag" target="_blank">cubic telecom</a>, <a href="http://www.technorati.com/tag/maxroam" rel="tag" target="_blank">maxroam</a>, <a href="http://www.technorati.com/tag/roaming" rel="tag" target="_blank">roaming</a>, <a href="http://www.technorati.com/tag/sim" rel="tag" target="_blank">sim</a>, <a href="http://www.technorati.com/tag/pat+phelan" rel="tag" target="_blank">pat phelan</a>, <a href="http://www.technorati.com/tag/sean+o'mahony" rel="tag" target="_blank">sean o'mahony</a>]</p>
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		<title>flash version 0.0.0 installed</title>
		<link>http://www.frederikhermann.com/flash-version-000-installed/</link>
		<comments>http://www.frederikhermann.com/flash-version-000-installed/#comments</comments>
		<pubDate>Sat, 15 Sep 2007 03:39:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=245</guid>
		<description><![CDATA[while checking my facebook messages on the apple iphone i clicked on this link from roland over at the werbeblogger. &#8220;the current version of the flash plugin is too old. you currently have version 0.0.0 but you need at least&#8230;]]></description>
				<content:encoded><![CDATA[<p>while checking my <a href="http://iphone.facebook.com/" rel="tag" target="_blank">facebook messages</a> on the <a href="http://www.apple.com/iphone/" rel="tag" target="_blank">apple iphone</a> i clicked on <a href="http://tinyurl.com/2mvww7" rel="tag" target="_blank">this link</a> from roland over at the <a href="http://www.facebook.com/group.php?gid=5542297844" rel="tag" target="_blank">werbeblogger</a>.</p>
<p><!-- s9ymdb:528 --><a href="http://www.flickr.com/photos/netzkobold/1383216359/" target="_blank" title="click to zoom"><img width="430" height="39" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/flash_0.0.0_apple_iphone_safari_browser.jpg" alt="click to zoom" /></a></p>
<blockquote><p>&#8220;the current version of the flash plugin is too old. you currently have version 0.0.0 but you need at least 9.0.0 to view this plugin. we suggest that you upgrade flash to the latest version. to upgrade please <a href="http://tinyurl.com/zgkz2" rel="tag" target="_blank">click here</a>&#8220;</p></blockquote>
<p>ha, flash version 0.0.0 installed!? whatever &#8230; have a great weekend.</p>
<p>[tags: <a href="http://www.technorati.com/tag/apple" rel="tag" target="_blank">apple</a>, <a href="http://www.technorati.com/tag/iphone" rel="tag" target="_blank">iphone</a>, <a href="http://www.technorati.com/tag/adobe" rel="tag" target="_blank">adobe</a>, <a href="http://www.technorati.com/tag/flash" rel="tag" target="_blank">flash</a>, <a href="http://www.technorati.com/tag/version" rel="tag" target="_blank">version</a>, <a href="http://www.technorati.com/tag/flash+0.0.0" rel="tag" target="_blank">flash 0.0.0</a>, <a href="http://www.technorati.com/tag/plugin" rel="tag" target="_blank">plugin</a>, <a href="http://www.technorati.com/tag/werbeblogger" rel="tag" target="_blank">werbeblogger</a>]</p>
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		<title>apple iphone launch in germany november 12th</title>
		<link>http://www.frederikhermann.com/apple-iphone-launch-in-germany-november-12th/</link>
		<comments>http://www.frederikhermann.com/apple-iphone-launch-in-germany-november-12th/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 00:53:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=244</guid>
		<description><![CDATA[don sent me the link to this article at electronista stating the apple iphone launch in germany for november 12th 2007 and revealing some more details. &#8220;apple may launch its iphone campaign in europe with a 3g-capable iphone with enhanced&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://donthorson.typepad.com/don_thorson/" rel="tag" target="_blank">don</a> sent me the link to <a href="http://www.electronista.com/articles/07/09/08/t.mobile.germany.ad/" rel="tag" target="_blank">this article at electronista</a> stating the apple iphone launch in germany for november 12th 2007 and revealing some more details.</p>
<blockquote><p>&#8220;apple may launch its iphone campaign in europe with a 3g-capable iphone with enhanced storage, according to what appears to be a leaked ad from t-mobile germany. the ad promises a version of the handset with support for 3g-level cellular internet [...] it also suggests that the device will carry 16gb of memory, representing the first storage upgrade to the device since its us launch in june 2007. visual voicemail and the 2-megapixel camera would remain the same as for the us version [...] t-mobile itself hasn&#8217;t officially confirmed its selection as germany&#8217;s exclusive carrier but has already been caught preparing support materials for the iphone, in one case hosting images for the product <a href="http://www.electronista.com/articles/07/07/20/t.mobile.iphone.images/" rel="tag" target="_blank">on its own website</a>.&#8221;</p></blockquote>
<p><!-- s9ymdb:526 --><a href="http://www.flickr.com/photos/netzkobold/1351840475/" target="_blank"><img width="430" height="594" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_germany_europe_launch_t-mobile.jpg" alt="" /></a></p>
<blockquote><p>&#8220;t-mobile&#8217;s reported ad would also be the first to commit to a definitive release date for the iphone outside of the us, slating the handset for a release with the carrier on november 12th 2007. apple has already promised a fourth-quarter release for the iphone in europe but has yet to formally announce a timetable for the launch. the california firm is expected to accompany the german introduction with an o2 version in the uk and an orange version for france.</p></blockquote>
<p>i still think this might be a hoax, but you never know &#8230;</p>
<p>(via <a href="http://www.macbidouille.com/news/2007-09-08/#14915">macbidouille</a> and <a href="http://www.electronista.com/articles/07/09/08/t.mobile.germany.ad/" rel="tag" target="_blank">electronista</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/apple" rel="tag" target="_blank">apple</a>, <a href="http://www.technorati.com/tag/iphone" rel="tag" target="_blank">iphone</a>, <a href="http://www.technorati.com/tag/t-mobile" rel="tag" target="_blank">t-mobile</a>, <a href="http://www.technorati.com/tag/germany" rel="tag" target="_blank">germany</a>, <a href="http://www.technorati.com/tag/europe" rel="tag" target="_blank">europe</a>, <a href="http://www.technorati.com/tag/launch" rel="tag" target="_blank">launch</a>, <a href="http://www.technorati.com/tag/november+12th" rel="tag" target="_blank">november 12th</a>]</p>
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		<title>spotting key players in online communities</title>
		<link>http://www.frederikhermann.com/spotting-key-players-in-online-communities/</link>
		<comments>http://www.frederikhermann.com/spotting-key-players-in-online-communities/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 00:28:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=243</guid>
		<description><![CDATA[the new scientist tech reports that researchers at cornell university, new york, and microsoft research in washington state have developed a software that identifies the most informative people in an online community, based on their posting patterns. &#8220;the researchers worked&#8230;]]></description>
				<content:encoded><![CDATA[<p>the <a href="http://tinyurl.com/2j85dv" rel="tag" target="_blank">new scientist tech reports</a> that researchers at cornell university, new york, and microsoft research in washington state have developed a software that identifies the most informative people in an online community, based on their posting patterns.</p>
<p><!-- s9ymdb:527 --><a href="http://tinyurl.com/2j85dv" rel="tag" target="_blank"><img width="430" height="41" style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/new_scientist_tech_logo.gif" alt="" /></a></p>
<blockquote><p>&#8220;the researchers worked out how to spot key players within discussions by analysing the connections between thousands of messages on several topics. the work could help website designers automatically reward, or highlight, the most valuable members of a community, or improve methods for searching through a conversation for the most relevant information [...] &#8220;you have a socially recognised role of some people as experts in some way in a community,&#8221; says howard welser, a sociologist at cornell university, who led the work. &#8220;that role was what we were trying to measure. the indicators we found had to do with the structure of their interaction with others.&#8221; [...] scott golder, at the information dynamics lab at hp labs in palo alto, california, says the work shows how people take on roles in an online environment, and how those roles influence the nature of the community they take part in.&#8221;</p></blockquote>
<p><em>journal  reference: <a href="http://www.cmu.edu/joss/content/articles/volume8/Welser/" rel="tag" target="_blank">journal of social structure</a></em></p>
<p>(via <a href="http://tinyurl.com/2j85dv" rel="tag" target="_blank">kurt kleiner at new scientist tech</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/social+networks" rel="tag" target="_blank">social networks</a>, <a href="http://www.technorati.com/tag/social+network+analysis" rel="tag" target="_blank">social network analysis</a>, <a href="http://www.technorati.com/tag/social+software" rel="tag" target="_blank">social software</a>, <a href="http://www.technorati.com/tag/key+players" rel="tag" target="_blank">key players</a>]</p>
]]></content:encoded>
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		<title>plaxo launching online identity consolidator</title>
		<link>http://www.frederikhermann.com/plaxo-launching-online-identity-consolidator/</link>
		<comments>http://www.frederikhermann.com/plaxo-launching-online-identity-consolidator/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 08:22:06 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=242</guid>
		<description><![CDATA[plaxo, known for keeping all your address books in sync and up-to-date, recently relaunching their whole service and adding plaxo pulse now releases an online identity consolidator based on microformats, aggregating all your social network info in one place. robert&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.plaxo.com" rel="tag" target="_blank">plaxo</a>, known for keeping all your address books in sync and up-to-date, recently <a href="http://www.plaxo.com/about/releases/release-20070625" rel="tag" target="_blank">relaunching their whole service</a> and adding <a href="http://www.plaxo.com/about/releases/release-20070805" rel="tag" target="_blank">plaxo pulse</a> now releases an <a href="http://www.plaxo.com/about/releases/release-20070829" rel="tag" target="_blank">online identity consolidator</a> based on <a href="http://en.wikipedia.org/wiki/Microformats" rel="tag" target="_blank">microformats</a>, aggregating all your social network info in one place.</p>
<p><a href="http://scobleizer.com" rel="tag" target="_blank">robert scoble</a> interviewed chief platform architect <a href="http://www.plaxo.com/add_me?n=joseph" rel="tag" target="_blank">joseph smarr</a> yesterday.</p>
<p>find all the details on <a href="http://opensocialgraph.plaxo.com/" rel="tag" target="_blank">opensocialgraph.plaxo.com</a></p>
<p>(via <a href="http://scobleizer.com/2007/08/28/plaxo-news-microformats-based-online-identity-aggregator/" rel="tag" target="_blank">scobleizer</a> and <a href="http://josephsmarr.com/2007/08/29/robert-scoble-interviews-me-on-video/" rel="tag" target="_blank">joseph smarr</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/plaxo" rel="tag" target="_blank">plaxo</a>, <a href="http://www.technorati.com/tag/online+identity+consolidator" rel="tag" target="_blank">online identity consolidator</a>, <a href="http://www.technorati.com/tag/open+social+graph" rel="tag" target="_blank">open social graph</a>, <a href="http://www.technorati.com/tag/scoble" rel="tag" target="_blank">scoble</a>, <a href="http://www.technorati.com/tag/smarr" rel="tag" target="_blank">smarr</a>]</p>
]]></content:encoded>
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		<title>smirnoff tea partay &#8211; west coast sequel</title>
		<link>http://www.frederikhermann.com/smirnoff-tea-partay-west-coast-sequel/</link>
		<comments>http://www.frederikhermann.com/smirnoff-tea-partay-west-coast-sequel/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 01:18:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=241</guid>
		<description><![CDATA[a year ago i blogged about the first smirnoff tea partay clip, some dorky east coast guys doing a skit on rap videos. now smirnoff launched the official sequel from the west coast. doubting the success of such clips last&#8230;]]></description>
				<content:encoded><![CDATA[<p>a year ago i blogged about the first <a href="http://www.netzkobold.com/index.php?/archives/169-smirnoff-tea-partay.html" rel="tag" target="_blank">smirnoff tea partay clip</a>, some dorky east coast guys doing a skit on rap videos. now smirnoff launched the official <a href="http://www.youtube.com/watch?v=GWzNiUXTh7E" rel="tag" target="_blank">sequel from the west coast</a>.</p>
<p><!-- s9ymdb:525 --><a href="http://www.youtube.com/watch?v=GWzNiUXTh7E" target="_blank"><img width='430' height='215' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/smirnoff_green_tea_partay_west_coast.jpg" alt="" /></a></p>
<p>doubting the success of such clips last year here are the stats from 8/29/2007:</p>
<p> <a href="http://www.youtube.com/watch?v=PTU2He2BIc0" rel="tag" target="_blank">smirnoff tea partay east coast</a> &#8211; published august 02, 2006 &#8211; 3,504,506 views</p>
<p> <a href="http://www.youtube.com/watch?v=GWzNiUXTh7E" rel="tag" target="_blank">smirnoff tea partay west coast</a> &#8211; published august 02, 2007 &#8211; 3,214,484 views</p>
<p>impressive numbers, especially as the second clip is online for 27 days only and has already surpassed the 3,2 million mark. both clips are promoting the <a href="http://www.teapartay.com" rel="tag" target="_blank">smirnoff raw tea</a> line and i gotta say that i liked watching both of them.</p>
<p>(via <a href="http://www.buzzpeople.de/2007/08/03/smirnoff-boyz-n-the-hillz/" rel="tag" target="_blank">buzz-people</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/smirnoff" rel="tag" target="_blank">smirnoff</a>, <a href="http://www.technorati.com/tag/tea+partay" rel="tag" target="_blank">tea partay</a>, <a href="http://www.technorati.com/tag/west+coast" rel="tag" target="_blank">west coast</a>, <a href="http://www.technorati.com/tag/raw+tea" rel="tag" target="_blank">raw tea</a>, <a href="http://www.technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>, <a href="http://www.technorati.com/tag/word-of-mouth" rel="tag" target="_blank">word-of-mouth</a>]</p>
]]></content:encoded>
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		<title>facebook&#8217;s ceo mark zuckerberg</title>
		<link>http://www.frederikhermann.com/facebooks-ceo-mark-zuckerberg/</link>
		<comments>http://www.frederikhermann.com/facebooks-ceo-mark-zuckerberg/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 19:27:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=240</guid>
		<description><![CDATA[after opening up facebook for third party applications, facebook is riding the next hype wave. here is the onion&#8217;s point of view: the smug little shit behind the latest internet phenomenon. check out facebook for the apple iphone too, nicely&#8230;]]></description>
				<content:encoded><![CDATA[<p>after opening up <a href="http://developers.facebook.com/" rel="tag" target="_blank">facebook for third party applications</a>, <a href="http://www.facebook.com" rel="tag" target="_blank">facebook</a> is riding the next hype wave. here is the onion&#8217;s point of view:</p>
<blockquote><p>the smug little shit behind the latest internet phenomenon.</p></blockquote>
<p><!-- s9ymdb:524 --><a href="http://www.facebook.com" rel="tag" target="_blank"><img width='430' height='549' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/onion_magazine_weekender_facebook_mark_zuckerberg.jpg" alt="" /></a></p>
<p>check out <a href="http://iphone.facebook.com" rel="tag" target="_blank">facebook for the apple iphone</a> too, nicely done.</p>
<p>(via <a href="http://www.theonion.com/content/magazine/the_smug_little_shit_behind" rel="tag" target="_blank">the onion magazine</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/facebook" rel="tag" target="_blank">facebook</a>, <a href="http://technorati.com/tag/mark+zuckerberg" rel="tag" target="_blank">mark zuckerberg</a>, <a href="http://technorati.com/tag/onion" rel="tag" target="_blank">onion</a>, <a href="http://technorati.com/tag/the+onion" rel="tag" target="_blank">the onion</a>, <a href="http://technorati.com/tag/weekender" rel="tag" target="_blank">weekender</a>, <a href="http://technorati.com/tag/satire" rel="tag" target="_blank">satire</a>]</p>
]]></content:encoded>
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		<title>may the virus be with you</title>
		<link>http://www.frederikhermann.com/may-the-virus-be-with-you/</link>
		<comments>http://www.frederikhermann.com/may-the-virus-be-with-you/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 19:00:18 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=239</guid>
		<description><![CDATA[really funny star wars / viral marketing spoof (in german dialect &#8211; swabian). just hilarious, thanks patrick! (via jvm > off the record > werbeblogger) [tags: star wars, viral marketing, swabian, death star, darth vader, schwäbisch]]]></description>
				<content:encoded><![CDATA[<p>really funny star wars / viral marketing spoof (in german dialect &#8211; swabian).</p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/uF2djJcPO2A"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/uF2djJcPO2A" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>just hilarious, thanks patrick!</p>
<p>(via <a href="http://blog.jvm-neckar.de/2007/08/21/virales-marketing-im-todesstern-stuttgart/" rel="tag" target="_blank">jvm</a> > <a href="http://www.off-the-record.de/2007/08/21/virales-marketing-im-schwabenlaendle/" rel="tag" target="_blank">off the record</a> > <a href="http://www.werbeblogger.de/2007/08/21/moege-der-virus-mit-dir-sein/" rel="tag" target="_blank">werbeblogger</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/star+wars" rel="tag" target="_blank">star wars</a>, <a href="http://technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>, <a href="http://technorati.com/tag/swabian" rel="tag" target="_blank">swabian</a>, <a href="http://technorati.com/tag/death+star" rel="tag" target="_blank">death star</a>, <a href="http://technorati.com/tag/darth+vader" rel="tag" target="_blank">darth vader</a>, <a href="http://technorati.com/tag/schwäbisch" rel="tag" target="_blank">schwäbisch</a>]</p>
]]></content:encoded>
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		<title>apple iphone activation without contract</title>
		<link>http://www.frederikhermann.com/apple-iphone-activation-without-contract/</link>
		<comments>http://www.frederikhermann.com/apple-iphone-activation-without-contract/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 08:31:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=238</guid>
		<description><![CDATA[the apple iphone is a beautiful device, revolutionizing the space of mobile phones but there is one major downside, apple/at&#38;t is forcing you into a pretty expensive two year contract to even activate the iphone. when bought you can not&#8230;]]></description>
				<content:encoded><![CDATA[<p>the apple iphone is a beautiful device, revolutionizing the space of mobile phones but there is one major downside, apple/at&amp;t is forcing you into a pretty expensive two year contract to even activate the iphone. when bought you can not use the iphone until you activate it via <a href="http://www.apple.com/itunes/" rel="tag" target="_blank">itunes</a> by choosing one of there three two year contract plans ($60, $80 or $100 per month plus tax).</p>
<p>this is how to activate/unlock the apple iphone using a <a href="http://www.wireless.att.com/cell-phone-service/cell-phone-plans/prepaid-cell-phone-plans.jsp" rel="tag" target="_blank">gophone® pay as you go (prepaid) plan</a> without being stuck in a two year contract. the simple trick is failing the credit check, only when you fail the credit check at&amp;t offers you the pay as you go plans. anybody can do this in some easy steps and it doesn&#8217;t require any hacking/command line skills.</p>
<p><strong>the difference: $51 pay as you go instead of $2400 in a two year contract.</strong></p>
<p><!-- s9ymdb:516 --><a href="http://www.flickr.com/photos/netzkobold/901534867/" target="_blank"><img width='430' height='169' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_activation_welcome_screen.jpg" alt="" /></a></p>
<p> 1. connect the iphone via the data cable to your computer (pc or mac).</p>
<p> 2. click on &#8220;activate one iphone now.&#8221; in your recent version of <a href="http://www.apple.com/itunes/" rel="tag" target="_blank">itunes</a>.</p>
<p><!-- s9ymdb:517 --><a href="http://www.flickr.com/photos/netzkobold/901538357/" target="_blank"><img width='430' height='167' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_activate_one_iphone_now.jpg" alt="" /></a></p>
<p> 3. click &#8216;continue&#8217; if you don&#8217;t want to transfer an existing number.</p>
<p> 4. select any plan (it doesn&#8217;t have any effect).</p>
<p><!-- s9ymdb:520 --><a href="http://www.flickr.com/photos/netzkobold/902401420/" target="_blank"><img width='430' height='237' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_activation_att_monthly_plans.jpg" alt="" /></a></p>
<p> 5. create an apple id.</p>
<p> 6. <strong>the most important step</strong>: fill in the form with some fake data, it really doesn&#8217;t matter what you fill in here, when enrolling the pay as you go plan you will be asked for your real data again. use 141-11-1111 or 999-99-9999 as your social security number. use any existing address. you have to use a valid credit card otherwise you don&#8217;t get further but based on the data and wrong ssn you will fail the credit check anyways. no worries.</p>
<p><!-- s9ymdb:519 --><a href="http://www.flickr.com/photos/netzkobold/901546091/" target="_blank"><img width='430' height='237' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_activation_billing_information.jpg" alt="" /></a></p>
<p>  7. accept apple&#8217;s terms and conditions.</p>
<p>  8. accept at&amp;t&#8217;s service agreement. you will not be charged and you won&#8217;t be stuck in a two year contract but you have to accept the terms on this screen (you can cancel the agreement within 30 days but that won&#8217;t be necessary).</p>
<p>  9. review your information and submit it.</p>
<p>  10. yeah, you <a href="http://www.flickr.com/photos/netzkobold/902403648/" target="_blank">failed the credit check</a>, on the next screen at&amp;t will provide you the ability to choose a <a href="http://www.wireless.att.com/cell-phone-service/cell-phone-plans/prepaid-cell-phone-plans.jsp" rel="tag" target="_blank">gophone® pay as you go (prepaid) plan</a>.</p>
<p><!-- s9ymdb:522 --><a href="http://www.flickr.com/photos/netzkobold/901547745/" arget="_blank"><img width='430' height='256' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/apple_iphone_activation_att_prepaid_plans.jpg" alt="" /></a></p>
<p> 11. after choosing a <a href="http://www.wireless.att.com/cell-phone-service/cell-phone-plans/prepaid-cell-phone-plans.jsp" rel="tag" target="_blank">pay as you go (prepaid) plan</a> you will be redirected to the at&amp;t webpage and asked to type in your real data and address. you have to make an initial fund into your prepaid account. after going through this process you will be redirected back to itunes where it shows your new number and pin.</p>
<p> 12. enjoy your apple iphone with a prepay plan without being stuck in a contract.</p>
<p><em>(call at&amp;t at 611 to make sure that there are no automated monthly payments set)</em></p>
<p>these activation steps are necessary to even make any use of the apple iphone, but this is probably the easiest and cheapest way to do it right now. in the us you can use it like any other phone and just fund your account whenever needed. travellers can take the iphone anywhere they want and use it as a wifi internet device and ipod anywhere in the world until it is hacked for using any sim card. i did this with three iphones taking them to europe and it worked fine every time.</p>
<p><a href="http://www.flickr.com/photos/netzkobold/sets/72157601012490822/show/" rel="tag" target="_blank">view the whole flow as a slideshow on flickr</a>.</p>
<p>(inspired by <a href="http://www.tuaw.com/2007/07/02/iphone-prepay-the-right-way/" rel="tag" target="_blank">eric sadun</a>)</p>
<p><strong><em>update &#8211; march 19. 2008: <a href="http://www.netzkobold.com/index.php?/archives/277-unlock-and-activate-your-apple-iphone-in-3-minutes.html">forget about all of this and check out ziphone, a simple tool to unlock and activate your iphone in 3 minutes.</a></em></strong></p>
<p>[tags: <a href="http://www.technorati.com/tag/apple" rel="tag" target="_blank">apple</a>, <a href="http://www.technorati.com/tag/iphone" rel="tag" target="_blank">iphone</a>, <a href="http://www.technorati.com/tag/att" rel="tag" target="_blank">att</a>, <a href="http://www.technorati.com/tag/activation" rel="tag" target="_blank">activation</a>, <a href="http://www.technorati.com/tag/gophone" rel="tag" target="_blank">gophone</a>, <a href="http://www.technorati.com/tag/pay+as+you+go" rel="tag" target="_blank">pay as you go</a>, <a href="http://www.technorati.com/tag/prepaid" rel="tag" target="_blank">prepaid</a>, <a href="http://www.technorati.com/tag/plan" rel="tag" target="_blank">plan</a>]</p>
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		<title>the internet crash of 2007</title>
		<link>http://www.frederikhermann.com/the-internet-crash-of-2007/</link>
		<comments>http://www.frederikhermann.com/the-internet-crash-of-2007/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 12:47:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=237</guid>
		<description><![CDATA[as you may know, the entire internet has crashed &#8230; all data has been lost, no backup of the internet, blogosphere desperate. (thanks markus, via lifehacker) [tags: internet, crash, 2007, fatal error, blogosphere, onion, lifehacker]]]></description>
				<content:encoded><![CDATA[<p>as you may know, the entire internet has crashed &#8230;</p>
<p><!-- s9ymdb:514 --><a href="http://www.youtube.com/watch?v=z4vDClhnJjs" target="_blank"><img width='430' height='308' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/the_internet_crash_of_2007.jpg" alt="" /></a></p>
<p><a href="http://www.youtube.com/watch?v=z4vDClhnJjs" rel="tag" target="_blank">all data has been lost, no backup of the internet, blogosphere desperate</a>.</p>
<p>(thanks <a href="http://www.creatix.at/" rel="tag" target="_blank">markus</a>, via <a href="http://lifehacker.com/software/friday-fun/the-internet-crash-of-2007-280263.php" rel="tag" target="_blank">lifehacker</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/internet" rel="tag" target="_blank">internet</a>, <a href="http://technorati.com/tag/crash" rel="tag" target="_blank">crash</a>, <a href="http://technorati.com/tag/2007" rel="tag" target="_blank">2007</a>, <a href="http://technorati.com/tag/fatal+error" rel="tag" target="_blank">fatal error</a>, <a href="http://technorati.com/tag/blogosphere" rel="tag" target="_blank">blogosphere</a>, <a href="http://technorati.com/tag/onion" rel="tag" target="_blank">onion</a>, <a href="http://technorati.com/tag/lifehacker" rel="tag" target="_blank">lifehacker</a>]</p>
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		<title>carlsberg and mentos</title>
		<link>http://www.frederikhermann.com/carlsberg-and-mentos/</link>
		<comments>http://www.frederikhermann.com/carlsberg-and-mentos/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 01:58:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[bunny]]></category>
		<category><![CDATA[carlsberg]]></category>
		<category><![CDATA[diet coke]]></category>
		<category><![CDATA[duracell]]></category>
		<category><![CDATA[mentos]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=236</guid>
		<description><![CDATA[i guess everybody knows by now what happens when putting together mentos and diet coke/pepsi. this is a new carlsberg viral ad adaption of it &#8230; &#8220;you don&#8217;t put sweets in carlsberg&#8221; and the duracell bunny is having more fun&#8230;]]></description>
				<content:encoded><![CDATA[<p>i guess everybody knows by now what happens when putting together <a href="http://tinyurl.com/3bpgt6" rel="tag" target="_blank">mentos and diet coke/pepsi</a>. this is a new <a href="http://www.youtube.com/watch?v=MAcc8CPhlO4" rel="tag" target="_blank">carlsberg viral ad adaption</a> of it &#8230;</p>
<p><!-- s9ymdb:513 --><a href="http://www.youtube.com/watch?v=MAcc8CPhlO4" target="_blank"><img width='430' height='307' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/carlsberg_mentos.jpg" alt="" /></a></p>
<blockquote><p>&#8220;you don&#8217;t put sweets in carlsberg&#8221;</p></blockquote>
<p>and the <a href="http://www.youtube.com/watch?v=BWOjIyXFBO4" rel="tag" target="_blank">duracell bunny is having more fun now</a>.</p>
<p>(via <a href="http://www.buzzpeople.de/2007/07/19/carlsberg-und-mentos-viral-spot/" rel="tag" target="_blank">buzz-people</a>)</p>
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		<title>wwf charity event by lydia holdsworth and lucy keller</title>
		<link>http://www.frederikhermann.com/wwf-charity-event-half-moon-bay-lucy-keller-lydia-holdsworth/</link>
		<comments>http://www.frederikhermann.com/wwf-charity-event-half-moon-bay-lucy-keller-lydia-holdsworth/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 18:47:32 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[silicon valley]]></category>
		<category><![CDATA[holdsworth]]></category>
		<category><![CDATA[keller]]></category>
		<category><![CDATA[lucy keller]]></category>
		<category><![CDATA[lydia holdsworth]]></category>
		<category><![CDATA[world wildlife fund]]></category>
		<category><![CDATA[wwf]]></category>

		<guid isPermaLink="false">http://www.frederikhermann.com/?p=431</guid>
		<description><![CDATA[i had a great evening yesterday. i was in half moon bay to join a charity event, hosted by lydia holdsworth and her daughter lucy keller, for the world wildlife fund. it was a huge get-together for people from the&#8230;]]></description>
				<content:encoded><![CDATA[<p>i had a great evening yesterday. i was in half moon bay to join a charity event, hosted by lydia holdsworth and her daughter lucy keller, for the world wildlife fund. it was a huge get-together for people from the valley and I met some folks I haven’t seen for a long time (yes, jerry, you’re one of them although i forgot to give you my new mobile number).</p>
<p>the event was part of the larger “safe the whales” campaign of the wwf and the setting really couldn’t have been better: a wonderful beach villa owned by mrs. holdsworth, former-wife of a us ambassador. the picture shows jerry and lucy keller, who was responsible for the event-management. thanks lucy, it was an awesome night and it was nice talking to you.</p>
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		<title>let&#8217;s come together</title>
		<link>http://www.frederikhermann.com/lets-come-together/</link>
		<comments>http://www.frederikhermann.com/lets-come-together/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 17:22:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[amnesty international]]></category>
		<category><![CDATA[european commission]]></category>
		<category><![CDATA[eutube]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=235</guid>
		<description><![CDATA[i don&#8217;t find the time these days to keep up to speed with what&#8217;s going in the viral, buzz and word of mouth marketing sphere. i discovered some nice blogable content during my recent trip to latvia and germany but&#8230;]]></description>
				<content:encoded><![CDATA[<p>i don&#8217;t find the time these days to keep up to speed with what&#8217;s going in the viral, buzz and word of mouth marketing sphere. i discovered some nice blogable content during my recent trip to latvia and germany but that&#8217;s gotta follow post by post. talking about the european union &#8211; i recently found out about the <a href="http://www.youtube.com/eutube" rel="tag" target="_blank">eu youtube profile</a>.</p>
<blockquote><p>&#8220;welcome to the youtube space of the european commission. find out more about a europe of action and results.</p></blockquote>
<p>the profile contains all sorts of educational clips in and around the european commission/union. a <a href="http://www.youtube.com/profile_videos?user=eutube" rel="tag" target="_blank">couple of them</a> deal with european films and one of the category &#8220;sex sells&#8221; is recently <a href="http://www.youtube.com/watch?v=koRlFnBlDH0" target="_blank">creating some buzz and traffic</a>.</p>
<p><a href="http://www.youtube.com/watch?v=koRlFnBlDH0" target="_blank"><img width='430' height='182' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/eutube_lets_come_together.jpg" alt="" /></a></p>
<blockquote><p>&#8220;<a href="http://www.youtube.com/watch?v=koRlFnBlDH0" target="_blank">millions of cinema lovers enjoy european films &#8230; every year</a>&#8220;</p></blockquote>
<p>fortunately the <a href="http://www.werbeblogger.de" rel="tag" target="_blank">werbeblogger</a> (now in a new layout) always keeps me up-to-date writing about the <a href="http://www.werbeblogger.de/2007/06/30/zivilcourage/" rel="tag" target="_blank">amnesty international spots</a> with the message &#8220;<a href="http://www.youtube.com/watch?v=Gw_a4iutD1Q" rel="tag" target="_blank">your petitions are more powerful than you think</a>&#8221; and the award winner &#8220;<a href="http://www.youtube.com/watch?v=OjC_k1B0Xdg" rel="tag" target="_blank">your signature is more powerful than you think</a>&#8220;.</p>
<p><!-- s9ymdb:512 --><a href="http://www.youtube.com/watch?v=OjC_k1B0Xdg" target="_blank"><img width='430' height='291' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/amnesty_international_your_signature_are_more_powerful_than_you_think.jpg" alt="" /></a></p>
<p>the wieden &#038; kennedy making of clip of <a href="http://www.youtube.com/watch?v=Cuh5zZmZn3E" rel="tag" target="_blank">the coke happiness factory spot</a> and an <a href="http://www.youtube.com/watch?v=y9ajRIgTJNA" rel="tag" target="_blank">egyptian mcdonalds commercial</a> copying an earlier <a href="http://youtube.com/watch?v=tjWcbz00Wm4" rel="tag" target="_blank">dr pepper commercial</a>. and i found a report on a rather innovative approach to avoid speeding &#8211; <a href="http://www.youtube.com/watch?v=Zu5sH_jNCBw" rel="tag" target="_blank">the speed control bikini bandits</a> in denmark.</p>
<p>there are also two new entries in my blogroll, <a href="http://www.buzzpeople.de" rel="tag" target="_blank">buzz-people</a> and <a href="http://www.bb-mc.de/gebloggt/" rel="tag" target="_blank">frau b. surft</a>.</p>
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		<title>shave everywhere &#8211; philips bodygroom</title>
		<link>http://www.frederikhermann.com/shave-everywhere-philips-bodygroom/</link>
		<comments>http://www.frederikhermann.com/shave-everywhere-philips-bodygroom/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 02:18:03 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=234</guid>
		<description><![CDATA[bernd just pointed me to a viral microsite philips recently launched, it&#8217;s called www.shaveeverywhere.com encouraging men that it is ok &#8220;to shave everywhere&#8221;. &#8220;the philips norelco bodygroom is the all-in-one grooming solution, exclusively for men, that safely trims and shaves&#8230;]]></description>
				<content:encoded><![CDATA[<p>bernd just pointed me to a viral microsite philips recently launched, it&#8217;s called <a href="http://www.shaveeverywhere.com/" rel="tag" target="_blank">www.shaveeverywhere.com</a> encouraging men that it is ok &#8220;to shave everywhere&#8221;.</p>
<blockquote><p>&#8220;the <a href="http://tinyurl.com/2ozaeu" rel="tag" target="_blank">philips norelco bodygroom</a> is the all-in-one grooming solution, exclusively for men, that safely trims and shaves all body zones. with the bodygroom, men can trim and shave hair from their chest &#038; abs, underarms, groin area, legs, back and shoulders.&#8221;</p></blockquote>
<p><!-- s9ymdb:510 --><a href="http://www.shaveeverywhere.com/" target="_blank"><img width='430' height='247' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/philips_bodygroom_shaveeverywhere.jpg" alt="" /></a></p>
<p>i guess this is usually some kind of hushed up topic now brought to the table in a more funny viral microsite, a guy describing the enormous benefits of the philips bodygroom. don&#8217;t miss to click on the main menu in the lower left corner, to watch the &#8220;optical inch&#8221;, the &#8220;testimonials&#8221; and the &#8220;test drive&#8221;.</p>
<p>go to <a href="http://www.shaveeverywhere.com/" rel="tag" target="_blank">www.shaveeverywhere.com</a> or <a href="http://www.rasierdichwoduwillst.de" rel="tag" target="_blank">www.rasierdichwoduwillst.de</a> (in german).</p>
<p><em>update &#8211; june 1. 2007: the campaign even comes with a <a href="http://www.youtube.com/watch?v=zjgTNPCj1nQ" rel="tag" target="_blank">bodygroom music video</a>.</em></p>
<p>in 2005 philips also launched <a href="http://www.netzkobold.com/index.php?/archives/81-quintippio-the-new-15-blade-mega-shave.html" rel="tag" target="_blank">quintippio &#8211; the new 15 blade mega shave</a>.</p>
<p>plus a quick round-up of stuff i would otherwise miss out to mention, <a href="http://www.youtube.com/watch?v=bd74NFXOiZo" rel="tag" target="_blank">absolut protest &#8211; in an absolut world</a>, <a href="http://www.nothing-to-hide.co.uk/" rel="tag" target="_blank">elave &#8211; nothing to hide</a>, <a href="http://www.youtube.com/watch?v=gMBirpRseBI" rel="tag" target="_blank">burger king ad in new zealand</a>, <a href="http://www.youtube.com/watch?v=_xB1FZ8fLK8" rel="tag" target="_blank">nike momentum</a>, <a href="http://www.i-am-bored.com/bored_link.cfm?link_id=23332" rel="tag" target="_blank">axe essence beach showercam</a>, <a href="http://www.bomchickawahwah.com/" rel="tag" target="_blank">axe bom chicka wah wah</a> and even more axe ads and microsites at the <a href="http://axeads.blogspot.com/" rel="tag" target="_blank">axe ads blog</a>.</p>
<p>(round-up via <a href="http://www.werbeblogger.de/" rel="tag" target="_blank">werbeblogger</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/philips" rel="tag" target="_blank">philips</a>, <a href="http://technorati.com/tag/norelco" rel="tag" target="_blank">norelco</a>, <a href="http://technorati.com/tag/bodygroom" rel="tag" target="_blank">bodygroom</a>, <a href="http://technorati.com/tag/shave" rel="tag" target="_blank">shave</a>, <a href="http://technorati.com/tag/quintippio" rel="tag" target="_blank">quintippio</a>, <a href="http://technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>]</p>
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		<title>sputtr &#8211; my new home page</title>
		<link>http://www.frederikhermann.com/sputtr-my-new-home-page/</link>
		<comments>http://www.frederikhermann.com/sputtr-my-new-home-page/#comments</comments>
		<pubDate>Sun, 27 May 2007 00:36:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=232</guid>
		<description><![CDATA[i recently came across sputtr and just made it my new home page in all my browsers &#8211; the page i start all my searches from now on. sputtr is a neat new universal search engine, a collection of all&#8230;]]></description>
				<content:encoded><![CDATA[<p>i recently came across <a href="http://www.sputtr.com" rel="tag" target="_blank">sputtr</a> and just made it my new home page in all my browsers &#8211; the page i start all my searches from now on. sputtr is a neat new universal search engine, a collection of all your favorite search engines and social sites that are out there, just type in what you are searching for and then click the icon where to look.<br />
<!-- s9ymdb:509 --><a href="http://www.sputtr.com" rel="tag" target="_blank"><img width='430' height='214' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/sputtr.com_new_home_page.gif" alt="" /></a></p>
<blockquote><p>&#8220;sputtr is a refreshingly clean way to search the things that matter the most. now you can save valuable time by having all the right searches on just one page! it&#8217;s simple &#8211; real simple. it&#8217;s fast &#8211; faster than most others out there. it&#8217;s a collection of all your favorite search engines &#8211; all on just one page! it&#8217;s pretty.&#8221;</p></blockquote>
<p>the different language versions even contain different search engines, the <a href="http://www.sputtr.com/de/" rel="tag" target="_blank">german sputtr page</a> for instance includes the master of all bookmarks <a href="http://www.mister-wong.de" rel="tag" target="_blank">mister wong</a> and you can always suggest more.</p>
<p>make it your home page &#8211; <a href="http://www.sputtr.com" rel="tag" target="_blank">www.sputtr.com</a></p>
<p>(via <a href="http://go2web2.blogspot.com/2007/05/sputtr-clean-way-to-search.html" rel="tag" target="_blank">orli yakuel at go2web2</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/sputtr" rel="tag" target="_blank">sputtr</a>, <a href="http://www.technorati.com/tag/sputtr.com" rel="tag" target="_blank">sputtr.com</a>, <a href="http://www.technorati.com/tag/homepage" rel="tag" target="_blank">homepage</a>, <a href="http://www.technorati.com/tag/home+page" rel="tag" target="_blank">home page</a>, <a href="http://www.technorati.com/tag/search+engine" rel="tag" target="_blank">search engine</a>, <a href="http://www.technorati.com/tag/go2web2" rel="tag" target="_blank">go2web2</a>]</p>
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		<title>call gilles &#8211; brandbase brand activation</title>
		<link>http://www.frederikhermann.com/call-gilles-brandbase-brand-activation/</link>
		<comments>http://www.frederikhermann.com/call-gilles-brandbase-brand-activation/#comments</comments>
		<pubDate>Thu, 24 May 2007 03:01:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=230</guid>
		<description><![CDATA[etienne from brandbase netherlands recently dropped me a note pointing me to www.bellenmetgilles.nl which more or less means &#8220;call the guy called gilles&#8221;. you don&#8217;t have to speak dutch to get this fun viral microsite where gilles is pretty bored&#8230;]]></description>
				<content:encoded><![CDATA[<p>etienne from <a href="http://www.brandbase.nl" rel="tag" target="_blank">brandbase</a> netherlands recently dropped me a note pointing me to <a href="http://www.bellenmetgilles.nl/" rel="tag" target="_blank">www.bellenmetgilles.nl</a> which more or less means &#8220;call the guy called gilles&#8221;. you don&#8217;t have to speak dutch to get this fun viral microsite where gilles is pretty bored waiting for you to call &#8211; just dial the number shown on the website and wait what happens (if you are calling internationally just dial <a href="http://www.jajah.com/?d=%2b31208801026" rel="tag" target="_blank">+31-208-801026</a>).</p>
<p><!-- s9ymdb:505 --><a href="http://www.bellenmetgilles.nl" target="_blank"><img width='430' height='226' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/brandbase_brand_activation.jpg" alt="" /></a></p>
<p>brandbase also features a website collecting <a href="http://www.brandactivation.nl/content.php?section=cases" rel="tag" target="_blank">viral marketing cases</a>, articles, links and explaining their approach of brand activation at <a href="http://www.brandactivation.nl/content.php?section=cases" rel="tag" target="_blank">www.brandactivation.nl</a></p>
<p>thanks <a href="http://www.brandbase.nl/index.php?section=contact&amp;id=23" rel="tag" target="_blank">etienne</a> for the email and link tip.</p>
<p>[tags: <a href="http://www.technorati.com/tag/brandbase" rel="tag" target="_blank">brandbase</a>, <a href="http://www.technorati.com/tag/brand+activation" rel="tag" target="_blank">brand activation</a>, <a href="http://www.technorati.com/tag/bellen+met+gilles" rel="tag" target="_blank">bellen met gilles</a>, <a href="http://www.technorati.com/tag/viral" rel="tag" target="_blank">viral</a>, <a href="http://www.technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>]</p>
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		<title>jpg magazine &#8211; made by you</title>
		<link>http://www.frederikhermann.com/jpg-magazine-made-by-you/</link>
		<comments>http://www.frederikhermann.com/jpg-magazine-made-by-you/#comments</comments>
		<pubDate>Fri, 18 May 2007 03:07:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=231</guid>
		<description><![CDATA[in april this year i met heather powazek champ at web2open, she mainly takes care of the flickr user community and while visiting her website i found out about the jpg magazine. &#8220;jpg magazine is made by you! jpg magazine&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:499 --><a href="http://www.jpgmag.com" target="_blank"><img width='100' height='100' style="float: right; border: 0px; padding-left: 20px; padding-bottom: 8px;" src="/uploads/pictures/jpg_magazine_logo.gif" alt="" /></a>in april this year i met <a href="http://www.hchamp.com" rel="tag" target="_blank">heather powazek champ</a> at <a href="http://netzkobold.com/index.php?/archives/242-web2open,-web2expo-and-webmonday.html" rel="tag" target="_blank">web2open</a>, she mainly takes care of the <a href="http://www.flickr.com" rel="tag" target="_blank">flickr</a> user community and while visiting <a href="http://www.hchamp.com" rel="tag" target="_blank">her website</a> i found out about the <a href="http://www.jpgmag.com" target="_blank">jpg magazine</a>.</p>
<blockquote><p>&#8220;jpg magazine is made by you! jpg magazine is for people who love imagemaking without attitude. it&#8217;s about the kind of photography you get when you love the moment more than the camera. it&#8217;s for photographers who, like us, have found themselves online, sharing their work, and would like to see that work in print.</p>
<p>jpg is a magazine. it&#8217;s published 6 times a year and distributed nationally. everything in the magazine comes from you!</p>
<p>jpg is a website. here any photographer can join and upload photos and stories to their member page. you can also submit your work for consideration in the magazine.</p>
<p>jpg is a community. jpg exists because of, and exclusively for, photographers like you. without you, we&#8217;re nothing.&#8221;</p></blockquote>
<p>this is how it works &#8211; you submit your photos at <a href="http://www.jpgmag.com" rel="tag" target="_blank">www.jpgmag.com</a>, the community votes on each photo and story, editors create the issue with the best of the best and the final result is the bi-monthly beautiful print jpg magazine packed with consumer generated amazing photography and stories.</p>
<p><!-- s9ymdb:500 --><a href="http://jpgmag.com/about/howitworks.html" target="_blank"><img width='430' height='102' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/jpg_magazine_how_it_works.gif" alt="" /></a></p>
<p>i just love the idea, it&#8217;s a great concept with a beautiful result every two months with contributions from all over the world.</p>
<p><a href="http://jpgmag.com/about/" rel="tag" target="_blank">find out more</a> and <a href="http://jpgmag.com/about/howitworks.html" rel="tag" target="_blank">how it works</a>, <a href="http://jpgmag.com/signup/" rel="tag" target="_blank">join the community</a> and i happily <a href="https://www.jpgmag.com/subscribe/" rel="tag" target="_blank">subscribed</a> for the jpg print magazine. i received my <a href="http://jpgmag.com/issues/" rel="tag" target="_blank">first issue</a> yesterday and it&#8217;s amazing! i&#8217;m a fan now and wanted to tell you about it.</p>
<p>[tags: <a href="http://www.technorati.com/tag/jpg" rel="tag" target="_blank">jpg</a>, <a href="http://www.technorati.com/tag/jpgmag" rel="tag" target="_blank">jpgmag</a>, <a href="http://www.technorati.com/tag/jpg+magazine" rel="tag" target="_blank">jpg magazine</a>, <a href="http://www.technorati.com/tag/phography" rel="tag" target="_blank">phography</a>, <a href="http://www.technorati.com/tag/photos" rel="tag" target="_blank">photos</a>, <a href="http://www.technorati.com/tag/art" rel="tag" target="_blank">art</a>, <a href="http://www.technorati.com/tag/heather+champ" rel="tag" target="_blank">heather champ</a>]</p>
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		<title>joost beta &#8211; invites available</title>
		<link>http://www.frederikhermann.com/joost-beta-invites-available/</link>
		<comments>http://www.frederikhermann.com/joost-beta-invites-available/#comments</comments>
		<pubDate>Thu, 03 May 2007 19:27:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=229</guid>
		<description><![CDATA[with big thanks to kosmar i&#8217;m part of the joost beta testing phase right now. &#8220;joost is a new way of watching tv on the internet. with joost, you get all the things you love about tv, including a high-quality&#8230;]]></description>
				<content:encoded><![CDATA[<p>with big thanks to <a href="http://kosmar.de/" rel="tag" target="_blank">kosmar</a> i&#8217;m part of the <a href="http://www.joost.com/" rel="tag" target="_blank">joost beta</a> testing phase right now.</p>
<blockquote><p>&#8220;joost is a new way of watching tv on the internet. with joost, you get all the things you love about tv, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping. you get great internet features too, such as search, chat and instant messaging, built right into the program &#8211; so you find shows quickly and talk to your friends while you watch. and with no schedules to worry about, you can watch whatever you want, whenever you like &#8211; as often as you want. joost is completely free, and works with most modern pcs and intel mac-based computers with a broadband connection. <a href="http://www.joost.com/download/" rel="tag" target="_blank">get joost today</a>!&#8221;</p></blockquote>
<p><!-- s9ymdb:496 --><a href="http://www.joost.com/" target="_blank"><img width='430' height='119' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/joost_beta_invitation.jpg" alt="" /></a></p>
<p>i was playing around with it for a little while and i have to say that i am impressed, it&#8217;s fullscreen free television on your computer, great quality and a wide range of <a href="http://www.joost.com/whatson/" rel="tag" target="_blank">channels and programs</a> to choose from (<a href="http://www.flickr.com/photos/netzkobold/482838379/" rel="tag" target="_blank">screenshots on flickr</a>).</p>
<p>joost is in beta right now and you need an invitation to try it out. i still have a couple of invites left, so if you want to participate, just drop me an email at &#8216;netzkobold [at] gmail [dot] com&#8217; with the subject &#8216;joost invite&#8217;.</p>
<p>more information at <a href="http://www.joost.com" rel="tag" target="_blank">www.joost.com</a>, <a href="http://en.wikipedia.org/wiki/Joost" rel="tag" target="_blank">wikipedia</a>, <a href="http://www.youtube.com/watch?v=3IcwG0jUFxU" rel="tag" target="_blank">commercial</a>, <a href="http://www.flickr.com/photos/netzkobold/sets/72157600172518464/" rel="tag" target="_blank">screenshots</a>.</p>
<p><em><strong>update &#8211; may 23. 2007: dear readers, the feedback to this post/joost is overwhelming, i sent out 243 invites based on your requests. yesterday i found a maybe more immediate source to get a joost beta invitation, <a href="http://joost.com/presents/gigaom-newteevee/" rel="tag" target="_blank">gigaom provides joost invites via a simple web form</a>, <a href="http://gigaom.com/2007/05/16/20000-joost-invites/" rel="tag" target="_blank">thanks om</a>! if this doesn&#8217;t work out you can of course still drop me note via comment or email.</strong></em></p>
<p>[tags: <a href="http://www.technorati.com/tag/joost" rel="tag" target="_blank">joost</a>, <a href="http://www.technorati.com/tag/tv" rel="tag" target="_blank">tv</a>, <a href="http://www.technorati.com/tag/television" rel="tag" target="_blank">television</a>, <a href="http://www.technorati.com/tag/peer-to-peer" rel="tag" target="_blank">peer-to-peer</a>, <a href="http://www.technorati.com/tag/p2p" rel="tag" target="_blank">p2p</a>, <a href="http://www.technorati.com/tag/joost+beta" rel="tag" target="_blank">joost beta</a>, <a href="http://www.technorati.com/tag/invite" rel="tag" target="_blank">invite</a>, <a href="http://www.technorati.com/tag/zennström" rel="tag" target="_blank">zennström</a>]</p>
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		<title>maxthon &#8211; the browser that rocks</title>
		<link>http://www.frederikhermann.com/maxthon-the-browser-that-rocks/</link>
		<comments>http://www.frederikhermann.com/maxthon-the-browser-that-rocks/#comments</comments>
		<pubDate>Wed, 02 May 2007 01:36:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=228</guid>
		<description><![CDATA[i spend more than 90% of my time at work using a web browser, means that i really care about what browser fulfills all my needs of tabbed browsing, restoring sessions, mouse gestures, saving data, blocking ads, bookmarking, providing certain&#8230;]]></description>
				<content:encoded><![CDATA[<p>i spend more than 90% of my time at work using a web browser, means that i really care about what browser fulfills all my needs of tabbed browsing, restoring sessions, mouse gestures, saving data, blocking ads, bookmarking, providing certain information on websites and so on. i switched between netscape, internet explorer, firefox, flock, opera, mozilla and recently came across a nice article about <a href="http://www.techcrunch.com/2006/02/28/maxthon-the-browser-that-rocks/" rel="tag" target="_blank">maxthon on techcrunch</a> by ouriel ohayon.</p>
<blockquote><p>&#8220;the big difference with other browsers is that maxthon is based on internet explorer code which makes the software very familiar from the beginning but with a few twists. unlike ie, it is very fast, safe and very stable and brings a unique browsing experience as it enables you to customize nearly any part of the software. like firefox, maxthon brings tabbed browsing, embedded RSS and podcast reader, search bar … but without necessity to add any extension. the key strength of maxthon is that it enables you to totally customize your browsing experience with extreme simplicity.&#8221;</p></blockquote>
<p><!-- s9ymdb:495 --><a href="http://www.maxthon.com" target="_blank"><img width='430' height='156' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/maxthon_tabbed_browser.jpg" alt="" /></a></p>
<p>after stumbling over maxthon on linkedin i met maxthon partner and svp <a href="http://net.typepad.com/" rel="tag" target="_blank">netanel jacobsson</a> in <a href="http://net.typepad.com/net/2007/04/maxthon_fans_fr.html" rel="tag" target="_blank">palo alto</a> last week. net is a great guy with passion, a vision and an amazing team of engineers to make a meaning in the world of web browsers. thanks net, it was great meeting you!</p>
<p>so start your new browsing experience and give <a href="http://www.maxthon.com" rel="tag" target="_blank">maxthon</a> a try, you&#8217;ll love it!</p>
<p>[tags: <a href="http://www.technorati.com/tag/maxthon" rel="tag" target="_blank">maxthon</a>, <a href="http://www.technorati.com/tag/browser" rel="tag" target="_blank">browser</a>, <a href="http://www.technorati.com/tag/tabbed+browser" rel="tag" target="_blank">tabbed browser</a>, <a href="http://www.technorati.com/tag/internet+explorer" rel="tag" target="_blank">internet explorer</a>, <a href="http://www.technorati.com/tag/ie" rel="tag" target="_blank">ie</a>, <a href="http://www.technorati.com/tag/firefox" rel="tag" target="_blank">firefox</a>, <a href="http://www.technorati.com/tag/flock" rel="tag" target="_blank">flock</a>]</p>
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		<title>bmw p.a.c.e &#8211; pursuit across europe</title>
		<link>http://www.frederikhermann.com/bmw-pace-pursuit-across-europe/</link>
		<comments>http://www.frederikhermann.com/bmw-pace-pursuit-across-europe/#comments</comments>
		<pubDate>Tue, 01 May 2007 23:38:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=227</guid>
		<description><![CDATA[bbdo germany and bmw recently launched an online game called &#8220;bmw p.a.c.e&#8220;. &#8220;bmw starts a race. p.a.c.e, the &#8216;pursuit across europe&#8217; is an exciting mixture of action and adventure, where users can explore new bmw technology like brake energy regeneration&#8230;]]></description>
				<content:encoded><![CDATA[<p>bbdo germany and bmw recently launched an online game called &#8220;<a href="http://www.bmw-pace.com" rel="tag" target="_blank">bmw p.a.c.e</a>&#8220;.</p>
<blockquote><p>&#8220;bmw starts a race. p.a.c.e, the &#8216;pursuit across europe&#8217; is an exciting mixture of action and adventure, where users can explore new bmw technology like brake energy regeneration or electric power steering. the race takes place between lisbon and prague. highlights are the hightech flash engine and the fascinating look, realized in cooperation with interone worldwide hamburg.&#8221;</p></blockquote>
<p><!-- s9ymdb:494 --><a href="http://www.bmw-pace.com" target="_blank"><img width='430' height='151' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/bmw_pace_pursuit_across_europe.jpg" alt="" /></a></p>
<p>the viral microsite has a beautiful look and feel and is supposed to support some of bmw new technologies in a fun environment to create brand awareness and image building among a younger crowd.</p>
<p>congratulations to the team, especially the illustration by <a href="http://www.dirkhoffmann.net/" rel="tag" target="_blank">dirk hoffmann</a> and the 3d realisation by <a href="http://www.electric-umbrella.com/" rel="tag" target="_blank">electric umbrella</a>. you&#8217;ll find the game at <a href="http://www.bmw-pace.com" rel="tag" target="_blank">www.bmw-pace.com</a>.</p>
<p>[tags: <a href="http://www.technorati.com/tag/bmw" rel="tag" target="_blank">bmw</a>, <a href="http://www.technorati.com/tag/bbdo" rel="tag" target="_blank">bbdo</a>, <a href="http://www.technorati.com/tag/p.a.c.e" rel="tag" target="_blank">p.a.c.e</a>, <a href="http://www.technorati.com/tag/pursuit+across+europe" rel="tag" target="_blank">pursuit across europe</a>, <a href="http://www.technorati.com/tag/game" rel="tag" target="_blank">game</a>, <a href="http://www.technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>]</p>
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		<title>wir sind kurz ausgeflogen!</title>
		<link>http://www.frederikhermann.com/wir-sind-kurz-ausgeflogen/</link>
		<comments>http://www.frederikhermann.com/wir-sind-kurz-ausgeflogen/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 20:17:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=226</guid>
		<description><![CDATA[guerilla marketing campaign for charter flight airline condor, it&#8217;s german and it&#8217;s a play on words so it doesn&#8217;t translate very well, something like &#8220;we love flies&#8221;. flickr pics and more at www.wirliebenfliegen.com (thanks for the hint philipp) [tags: condor,&#8230;]]></description>
				<content:encoded><![CDATA[<p>guerilla marketing campaign for charter flight airline <a href="http://www.fliegenpreise.de/" rel="tag" target="_blank">condor</a>, it&#8217;s german and it&#8217;s a play on words so it doesn&#8217;t translate very well, something like &#8220;we love flies&#8221;.</p>
<p><!-- s9ymdb:489 --><a href="http://www.wirliebenfliegen.com/" target="_blank"><img width='430' height='238' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/wir_sind_kurz_ausgeflogen_wirliebenfliegen.com.jpg" alt="" /></a></p>
<p><a href="http://www.flickr.com/photos/netzkobold/473682279/" rel="tag" target="_blank">flickr pics</a> and more at <a href="http://www.wirliebenfliegen.com/" rel="tag" target="_blank">www.wirliebenfliegen.com</a></p>
<p>(thanks for the hint <a href="http://www.joinr.de/" rel="tag" target="_blank">philipp</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/condor" rel="tag" target="_blank">condor</a>, <a href="http://www.technorati.com/tag/wirliebenfliegen.com" rel="tag" target="_blank">wirliebenfliegen.com</a>, <a href="http://www.technorati.com/tag/fliegenpreise" rel="tag" target="_blank">fliegenpreise</a>, <a href="http://www.technorati.com/tag/ad" rel="tag" target="_blank">ad</a>, <a href="http://www.technorati.com/tag/guerilla+marketing" rel="tag" target="_blank">guerilla marketing</a>]</p>
]]></content:encoded>
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		<title>plazes &#8211; adding physical presence to the web</title>
		<link>http://www.frederikhermann.com/plazes-adding-physical-presence-to-the-web/</link>
		<comments>http://www.frederikhermann.com/plazes-adding-physical-presence-to-the-web/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 00:33:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=216</guid>
		<description><![CDATA[i joined plazes exactly 679 days ago and recently met plazes co-founder felix petersen and new managing director stephanie staar in mountain view, california. a great team and they have big plans for the future. &#8220;plazes adds physical presence to&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:487 --><a href="http://beta.plazes.com/" target="_blank"><img width='136' height='40' style="float: right; border: 0px; padding-left: 10px; padding-right: 0px;" src="/uploads/pictures/plazes_logo_new.gif" alt="" /></a>i joined <a href="http://beta.plazes.com/" rel="tag" target="_blank">plazes</a> exactly 679 days ago and recently met plazes co-founder felix petersen and new managing director stephanie staar in mountain view, california. a great team and they have big plans for the future.</p>
<blockquote><p>&#8220;plazes adds physical presence to the web. the <a href="http://beta.plazes.com/" rel="tag" target="_blank">plazes website</a> automatically detects your location and connects you to people and places nearby. see people in your area, discover other locations and follow the whereabouts of your friends. locations within plazes are not just global coordinates they carry significance to you and your friends. you can name locations like &#8220;home&#8221; or &#8220;my office&#8221;. represent your locations by how you relate to them and discover other significant locations. relate to other locations by adding pictures, comments, and reviews. plazes can also be told to remember the locations you visit so you can review your travels.&#8221;</p></blockquote>
<p>the team recently launched <a href="http://beta.plazes.com/locate/sms.php" rel="tag" target="_blank">plazes sms</a> which let&#8217;s you sign-up, invite friends, check-in at a plaze or find plazes and friends nearby via your cell phone &#8211; it&#8217;s a no-frills full-blown mobile access channel to plazes.</p>
<p><!-- s9ymdb:486 --><a href="http://beta.plazes.com/locate/sms.php" target="_blank"><img width='430' height='215' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/plazes_sms.jpg" alt="" /></a></p>
<p>to sign up via your cell phone simply send &#8220;join&#8221; followed by your desired &#8220;username&#8221; and &#8220;password&#8221; as a text message to +17184079566 (in the united states) or +4917688811133 (in germany), more countries are going to follow.</p>
<p>know where your friends are, discover new wifi hotspots or just cool plazes nearby and make new friends, add your physical presence to the web and <a href="http://beta.plazes.com/register/" rel="tag" target="_blank">join plazes</a>. find out more in the <a href="http://beta.plazes.com/help/faq.php" rel="tag" target="_blank">faq section</a>, <a href="http://beta.plazes.com/help/screencasts.php" rel="tag" target="_blank">watch the screencast</a>, visit the <a href="http://www.flickr.com/photos/plazes/" rel="tag" target="_blank">flickr profile</a> or stay tuned at the <a href="http://blog.plazes.com/" rel="tag" target="_blank">plazes blog</a>.</p>
<p>[tags: <a href="http://www.technorati.com/tag/plazes" rel="tag" target="_blank">plazes</a>, <a href="http://www.technorati.com/tag/plazes+sms" rel="tag" target="_blank">plazes sms</a>, <a href="http://www.technorati.com/tag/felix+petersen" rel="tag" target="_blank">felix petersen</a>, <a href="http://www.technorati.com/tag/stephanie+staar" rel="tag" target="_blank">stephanie staar</a>, <a href="http://www.technorati.com/tag/physical+presence" rel="tag" target="_blank">physical presence</a>]</p>
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		<title>mabber wanted</title>
		<link>http://www.frederikhermann.com/mabber-wanted/</link>
		<comments>http://www.frederikhermann.com/mabber-wanted/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 01:36:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=225</guid>
		<description><![CDATA[nico lumma from mabber lost 15 mabber in the blogosphere, help him find the little guys and win a sony ericsson k310i cell phone. mabber is a web and mobile based all-in-one instant messaging system. the little 5&#215;5 pixel characters&#8230;]]></description>
				<content:encoded><![CDATA[<p>nico lumma from <a href="http://www.mabber.com/" rel="tag" target="_blank">mabber</a> lost 15 mabber in the blogosphere, help him find the little guys and win a sony ericsson k310i cell phone.</p>
<p><!-- s9ymdb:485 --><a href="http://www.blogschrott.net/" target="_blank"><img width='420' height='531' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/mabber_wanted.jpg" alt="" /></a></p>
<p>mabber is a web and mobile based all-in-one instant messaging system. the little 5&#215;5 pixel characters with its orange antennas are hiding in 15 different blogs, find and <a href="http://www.mabber.de/gewinnspiel.php" target="_blank">report them here</a>. clicking the &#8220;wanted&#8221; poster above might be a good start and maybe you can find one over here as well &#8230;</p>
<p>(via <a href="http://blog.mabber.com/" rel="tag" target="_blank">mabber blog</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/mabber" rel="tag" target="_blank">mabber</a>, <a href="http://www.technorati.com/tag/nico+lumma" rel="tag" target="_blank">nico lumma</a>, <a href="http://www.technorati.com/tag/instant+messaging" rel="tag" target="_blank">instant messaging</a>, <a href="http://www.technorati.com/tag/sony+ericsson" rel="tag" target="_blank">sony ericsson</a>, <a href="http://www.technorati.com/tag/meebo" rel="tag" target="_blank">meebo</a>, <a href="http://www.technorati.com/tag/trillian" rel="tag" target="_blank">trillian</a>]</p>
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		<title>web2open, web2expo and webmonday</title>
		<link>http://www.frederikhermann.com/web2open-web2expo-and-webmonday/</link>
		<comments>http://www.frederikhermann.com/web2open-web2expo-and-webmonday/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 20:01:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=224</guid>
		<description><![CDATA[i&#8217;m attending some neat web 2.0 events in the city these days (that&#8217;s how they call san francisco in the bay area). first and foremost the web2open. &#8220;the web 2.open was conceived with foocamp/barcamp in mind. this open event blends&#8230;]]></description>
				<content:encoded><![CDATA[<p>i&#8217;m attending some neat web 2.0 events in the city these days (that&#8217;s how they call san francisco in the bay area). first and foremost the <a href="http://www.socialtext.net/web2open/" rel="tag" target="_blank">web2open</a>.</p>
<blockquote><p>&#8220;the web 2.open was conceived with <a href="http://en.wikipedia.org/wiki/Foo_Camp" rel="tag" target="_blank">foocamp</a>/<a href="http://en.wikipedia.org/wiki/BarCamp" rel="tag" target="_blank">barcamp</a> in mind. this open event blends some pre-scheduled content with an open grid where the attendees fill in the sessions they either want to discuss or present themselves. it is the perfect space to provide the community at large with a place to connect with other attendees, learn more about elements of web 2.0, and share one’s knowledge and experiences.&#8221;</p></blockquote>
<p><!-- s9ymdb:484 --><a href="http://www.socialtext.net/web2open/" target="_blank"><img width='430' height='114' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/web2expo_web2open_web_2.0_is_here.jpg" alt="" /></a></p>
<p>i uploaded some photos from yesterdays <a href="http://www.flickr.com/photos/netzkobold/sets/72157600086683474/" rel="tag" target="_blank">web2open community roundtable</a>, met great people and i&#8217;m really looking forward to the next couple of days. i don&#8217;t find the time to write much more right now but there is definitely more to come.</p>
<p>join us at <a href="http://www.socialtext.net/web2open/" rel="tag" target="_blank">web2open</a> and check out <a href="http://www.web2expo.com/" rel="tag" target="_blank">web 2.0 expo</a> and <a href="http://www.webmontag.de/doku.php?id=16.04.2007_silicon_valley" rel="tag" target="_blank">web monday</a>.</p>
<p>[tags: <a href="http://www.technorati.com/tag/web2open" rel="tag" target="_blank">web2open</a>, <a href="http://www.technorati.com/tag/web2expo" rel="tag" target="_blank">web2expo</a>, <a href="http://www.technorati.com/tag/web+2.0" rel="tag" target="_blank">web 2.0</a>, <a href="http://www.technorati.com/tag/webmontag" rel="tag" target="_blank">webmontag</a>, <a href="http://www.technorati.com/tag/community+roundtable" rel="tag" target="_blank">community roundtable</a>]</p>
]]></content:encoded>
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		<title>candy &#8211; the girl power shopping issue</title>
		<link>http://www.frederikhermann.com/candy-the-girl-power-shopping-issue/</link>
		<comments>http://www.frederikhermann.com/candy-the-girl-power-shopping-issue/#comments</comments>
		<pubDate>Sat, 14 Apr 2007 00:02:34 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=223</guid>
		<description><![CDATA[if you are interested in culture, design, arts, photography, lifestyle, artists and their works then check out the recent issue of candy* &#8211; a bi-monthly, independently produced digital magazine made in ireland. the most arty and beautiful digital magazine out&#8230;]]></description>
				<content:encoded><![CDATA[<p>if you are interested in culture, design, arts, photography, lifestyle, artists and their works then check out the recent issue of <a href="http://www.candyculture.net/" rel="tag" target="_blank">candy*</a> &#8211; a bi-monthly, independently produced digital magazine made in ireland.</p>
<p><!-- s9ymdb:483 --><a href="http://www.candyculture.net/" target="_blank"><img width='430' height='287' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/candy_girlpowershopping.jpg" alt="" /></a></p>
<p>the most arty and beautiful digital magazine out there. you can subscribe for it at <a href="http://www.candyculture.net/" rel="tag" target="_blank">www.candyculture.net</a> and check out the <a href="http://www.candyculture.net/issues.html" rel="tag" target="_blank">past issues</a>, it&#8217;s worth the download.</p>
<p>(via <a href="http://www.werbewunderland.de/2007/04/03/candy-girl/" rel="tag" target="_blank">werbewunderland</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/candy" rel="tag" target="_blank">candy</a>, <a href="http://www.technorati.com/tag/candyculture" rel="tag" target="_blank">candyculture</a>, <a href="http://www.technorati.com/tag/digital+magazine" rel="tag" target="_blank">digital magazine</a>, <a href="http://www.technorati.com/tag/culture" rel="tag" target="_blank">culture</a>, <a href="http://www.technorati.com/tag/photography" rel="tag" target="_blank">photography</a>, <a href="http://www.technorati.com/tag/art" rel="tag" target="_blank">art</a>, <a href="http://www.technorati.com/tag/design" rel="tag" target="_blank">design</a>]</p>
]]></content:encoded>
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		<title>brother &#8211; colours that stay longer</title>
		<link>http://www.frederikhermann.com/brother-colours-that-stay-longer/</link>
		<comments>http://www.frederikhermann.com/brother-colours-that-stay-longer/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 02:54:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=221</guid>
		<description><![CDATA[duval guillaume antwerp have created another nice piece of creative for brother&#8217;s inobella printing technology &#8211; colors that stay longer. (via adarena) [tags: brother, inobella, colours that stay longer, clip, commercial, adarena]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.duvalguillaume-antwerp.be/flashpage1.php" rel="tag" target="_blank">duval guillaume antwerp</a> have created another nice piece of creative for brother&#8217;s inobella printing technology &#8211; colors that stay longer.</p>
<p><!-- s9ymdb:474 --><a href="http://www.youtube.com/watch?v=2PVaP9cFzEE" target="_blank" title="click to watch the brother commercial on youtube"><img width='430' height='258' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/brother_commercial_colours_that_stay_longer.jpg" alt="click to watch the brother commercial on youtube" /></a></p>
<p>(via <a href="http://adarena.blogspot.com/" rel="tag" target="_blank">adarena</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/brother" rel="tag" target="_blank">brother</a>, <a href="http://technorati.com/tag/inobella" rel="tag" target="_blank">inobella</a>, <a href="http://technorati.com/tag/colours+that+stay+longer" rel="tag" target="_blank">colours that stay longer</a>, <a href="http://technorati.com/tag/clip" rel="tag" target="_blank">clip</a>, <a href="http://technorati.com/tag/commercial" rel="tag" target="_blank">commercial</a>, <a href="http://technorati.com/tag/adarena" rel="tag" target="_blank">adarena</a>]</p>
]]></content:encoded>
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		<title>rent a wife</title>
		<link>http://www.frederikhermann.com/rent-a-wife/</link>
		<comments>http://www.frederikhermann.com/rent-a-wife/#comments</comments>
		<pubDate>Mon, 09 Apr 2007 23:59:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=222</guid>
		<description><![CDATA[still not sure about getting serious and making this &#8220;forever&#8221; decision? just rent a wife! here is how it works: create your wishlist, choose from different plans and receive her within 24h by mail, keep her as long as you&#8230;]]></description>
				<content:encoded><![CDATA[<p>still not sure about getting serious and making this &#8220;forever&#8221; decision? just <a href="http://www.rentawife.be" rel="tag" target="_blank">rent a wife</a>! here is <a href="http://www.rentawife.be/fr_howto.html" rel="tag" target="_blank">how it works</a>: create your <a href="http://www.rentawife.be/fr_catalog.html" rel="tag" target="_blank">wishlist</a>, <a href="http://www.rentawife.be/fr_formules.html" rel="tag" target="_blank">choose from different plans</a> and receive her within 24h by mail, keep her as long as you want and exchange her when you are up for a new one &#8211; that&#8217;s <a href="http://www.rentawife.be/" rel="tag" target="_blank">rent a wife</a>.</p>
<p><!-- s9ymdb:475 --><a href="http://www.rentawife.be/" target="_blank"><img width='430' height='324' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/rent_a_wife_catalogue.jpg" alt="" /></a></p>
<p>does this sound familiar? maybe <a href="http://www.netflix.com/HowItWorks?lnkctr=nmhhiw" target="_blank">that&#8217;s why</a>, viral marketing campaign for belgian <a href="http://www.dvdpost.be/" rel="tag" target="_blank">dvdpost.be</a>. btw, <a href="http://www.rentawife.be/" rel="tag" target="_blank">rent a wife</a> is available in french and dutch only.</p>
<p><a href="http://www.youtube.com/watch?v=ibje68pg_8Y" target="_blank">don&#8217;t miss out on the corresponding clip on youtube.</a></p>
<p>(via <a href="http://www.loiclemeur.com/english/2007/04/rent_a_wife_and.html" rel="tag" target="_blank">loic le meur</a> or actually <a href="http://twitter.com/loiclemeur/statuses/23062751" rel="tag" target="_blank">twitter</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/rent+a+wife" rel="tag" target="_blank">rent a wife</a>, <a href="http://technorati.com/tag/dvdpost" rel="tag" target="_blank">dvdpost</a>, <a href="http://technorati.com/tag/netflix" rel="tag" target="_blank">netflix</a>, <a href="http://technorati.com/tag/blockbuster" rel="tag" target="_blank">blockbuster</a>, <a href="http://technorati.com/tag/loic+le+meur" rel="tag" target="_blank">loic le meur</a>, <a href="http://technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>]</p>
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		<title>my first viral clip &#8211; birdie nam nam</title>
		<link>http://www.frederikhermann.com/my-first-viral-clip-birdie-nam-nam/</link>
		<comments>http://www.frederikhermann.com/my-first-viral-clip-birdie-nam-nam/#comments</comments>
		<pubDate>Sat, 07 Apr 2007 03:40:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=220</guid>
		<description><![CDATA[i recently thought about my first &#8220;viral clip&#8221;, made a quick google search and actually found it &#8211; very exciting! it was back in 1988 or so when a clip called &#8220;birdie nam nam&#8221; spread through our little amiga community,&#8230;]]></description>
				<content:encoded><![CDATA[<p>i recently thought about my first &#8220;viral clip&#8221;, made a quick google search and actually found it &#8211; very exciting! it was back in 1988 or so when a clip called &#8220;birdie nam nam&#8221; spread through our little amiga community, nothing special actually, three chicks rapping, not longer than 30 seconds, but at that time it was cool, sticky, funny and we loved it. does anybody remember this one?</p>
<p><a href="http://www.frederikhermann.com/uploads/clips/birdie_nam_nam.swf" target="_blank" title="click to watch birdie nam nam"><img width='430' height='226' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/birdie_nam_nam.gif" alt="click to watch birdie nam nam" /></a></p>
<p>and speaking of nostalgia, i told my new friends in the states about my favorite television series when i was a kid/teenager, unfortunately they didn&#8217;t know that many of them, maybe because they just made it a little later to germany or i&#8217;m just too old, stuff like <a href="http://en.wikipedia.org/wiki/Riptide_(TV_series)" rel="tag" target="blank">riptide</a> (ein trio mit vier fäusten), <a href="http://en.wikipedia.org/wiki/Simon_%26_Simon" rel="tag" target="blank">simon &#038; simon</a>, <a href="http://en.wikipedia.org/wiki/Remington_Steele" rel="tag" target="blank">remington steele</a>, <a href="http://en.wikipedia.org/wiki/The_Bill_Cosby_Show" rel="tag" target="blank">the bill cosby show</a>, <a href="http://en.wikipedia.org/wiki/The_Fall_Guy" rel="tag" target="blank">the fall guy</a> (ein colt für alle fälle), <a href="http://en.wikipedia.org/wiki/Knight_rider" rel="tag" target="blank">knight rider</a>, <a href="http://en.wikipedia.org/wiki/Airwolf" rel="tag" target="blank">airwolf</a>, <a href="http://en.wikipedia.org/wiki/The_Incredible_Hulk_%281978_TV_series%29" rel="tag" target="blank">hulk</a>, <a href="http://en.wikipedia.org/wiki/Gummibears" rel="tag" target="blank">the gummi bears</a>, <a href="http://en.wikipedia.org/wiki/A_team" rel="tag" target="blank">the a-team</a>, <a href="http://en.wikipedia.org/wiki/ALF_%28TV_series%29" rel="tag" target="blank">alf</a>, <a href="http://en.wikipedia.org/wiki/21_Jump_Street" rel="tag" target="blank">21 jump street</a>, <a href="http://en.wikipedia.org/wiki/Tijuana_Toads" rel="tag" target="blank" >the tijuana toads</a> (sancho &#038; pancho), <a href="http://en.wikipedia.org/wiki/Wonder_Years" rel="tag" target="blank">the wonder years</a> (wunderbare jahre) and my all time favorite <a href="http://en.wikipedia.org/wiki/Lucky_Luke" rel="tag" target="blank">lucky luke</a> (but i&#8217;m more into the comics, got all of them), plus a couple of german ones.</p>
<p>anyhow, good times &#8230; have a great easter weekend and tell me what did you watch when you were young?</p>
<p>[tags: <a href="http://technorati.com/tag/birdie+nam+nam" rel="tag" target="_blank">birdie nam nam</a>, <a href="http://technorati.com/tag/budbrain" rel="tag" target="_blank">budbrain</a>, <a href="http://technorati.com/tag/birdie" rel="tag" target="_blank">birdie</a>, <a href="http://technorati.com/tag/amiga" rel="tag" target="_blank">amiga</a>, <a href="http://technorati.com/tag/television+series" rel="tag" target="_blank">television series</a>, <a href="http://technorati.com/tag/70s" rel="tag" target="_blank">70s</a>, <a href="http://technorati.com/tag/80s" rel="tag" target="_blank">80s</a>]</p>
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		<title>calvin klein goes bullshit marketing</title>
		<link>http://www.frederikhermann.com/calvin-klein-goes-bullshit-marketing/</link>
		<comments>http://www.frederikhermann.com/calvin-klein-goes-bullshit-marketing/#comments</comments>
		<pubDate>Sat, 07 Apr 2007 00:17:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=218</guid>
		<description><![CDATA[german pr agency dkd goes bullshit marketing for calvin klein and pisses off the german blogosphere &#8211; client coty prestige lancaster group. five fake bloggers tried to infiltrate the german blogosphere with comments in popular weblogs, linking to their fake&#8230;]]></description>
				<content:encoded><![CDATA[<p>german pr agency <a href="http://www.dkd.de/" rel="tag" target="_blank">dkd</a> goes <a href="http://www.vm-people.de/de/vmblog/weblog_comments.php?weblog_id=164" rel="tag" target="_blank">bullshit marketing</a> for calvin klein and pisses off the german blogosphere &#8211; client <a href="http://www.coty.com" rel="tag" target="_blank">coty prestige lancaster group</a>.</p>
<p>five fake bloggers tried to infiltrate the german blogosphere with comments in popular weblogs, linking to their fake blogs and myspace profiles. the intention was to promote a new perfume by calvin klein. it fired back and the blogosphere is pissed, feels misused for dishonest marketing purposes. and to say it in the words of thomas zorbach, <a href="http://www.vm-people.de/" rel="tag" target="_blank">vm-people</a> &#8211; this is bullshit marketing:</p>
<blockquote><p>&#8220;the term bullshit marketing summarizes methods where customers are not treated as empowered, smart and connected individuals, but as a dumb mass of idiots.&#8221;</p></blockquote>
<p>sorry dkd/coty, what were you thinking? <a href="http://blogbar.de/archiv/2007/04/05/abmahner-bekampfen-mit-werbung-auf-blogs/" rel="tag" target="_blank">here comes the bill</a>.</p>
<p>(via <a href="http://www.spiegel.de/netzwelt/web/0,1518,475822,00.html" rel="tag" target="_blank">spiegel online</a>, <a href="http://www.netzwelt.de/news/75412-parfum-mit-schlechtem-nachgeschmack.html" rel="tag" target="_blank">netzwelt</a>, <a href="http://www.basicthinking.de/blog/2007/04/04/blamierte-pr-agentur-dkd-kunden-coty-bis-auf-die-knochen/" rel="tag" target="_blank">basic thinking</a> and all the details at <a href="http://www.wortfeld.de/2007/04/die_calvinisten_1/" rel="tag" target="_blank">wortfeld</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/dkd" rel="tag" target="_blank">dkd</a>, <a href="http://technorati.com/tag/calvin+klein" rel="tag" target="_blank">calvin klein</a>, <a href="http://technorati.com/tag/coty" rel="tag" target="_blank">coty</a>, <a href="http://technorati.com/tag/technosexual" rel="tag" target="_blank">technosexual</a>, <a href="http://technorati.com/tag/in2u" rel="tag" target="_blank">in2u</a>, <a href="http://technorati.com/tag/bullshit+marketing" rel="tag" target="_blank">bullshit marketing</a>]</p>
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		<title>google voice local search</title>
		<link>http://www.frederikhermann.com/google-voice-local-search/</link>
		<comments>http://www.frederikhermann.com/google-voice-local-search/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 22:03:16 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=219</guid>
		<description><![CDATA[speaking of which google launches another free service called &#8220;google voice local search&#8220;. to try this service, just dial 1-800-goog-411 (1-800-466-4411) from any phone (in the us). &#8220;it is an experiment on google labs that offers free 411-like service. with&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://labs.google.com/goog411/" target="_blank"><img width='145' height='55' style="float: right; border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/google_voice_local_search.gif" alt="" /></a><a href="http://www.netzkobold.com/index.php?/archives/235-whos-afraid-of-google.html" rel="tag" target="_blank">speaking of which</a> google launches another free service called &#8220;<a href="http://labs.google.com/goog411/" rel="tag" target="_blank">google voice local search</a>&#8220;. to try this service, just dial 1-800-goog-411 (1-800-466-4411) from any phone (in the us).</p>
<blockquote><p>&#8220;it is an experiment on google labs that offers free 411-like service. with google voice local search, you get fully-automated, fast access to same local-business information you would find on google.com. but you can access it from any phone, anywhere, at anytime.&#8221;</p></blockquote>
<p>by calling the above number you can search for a local business by name or category (you can say &#8220;giovanni&#8217;s pizzeria&#8221; or just &#8220;pizza&#8221;), get connected to the business, free of charge or get the details by sms if you’re using a mobile phone (just say &#8220;text message&#8221;).</p>
<p><a href="http://labs.google.com/goog411/" rel="tag" target="_blank">google voice local search</a> / <a href="http://labs.google.com/goog411/faq.html" rel="tag" target="_blank">faq</a></p>
<p>(via <a href="http://twitter.com/steverubel/statuses/20951221" rel="tag" target="_blank">twitter/steve rubel</a>, <a href="http://mashable.com/2007/04/06/google411-jotspot/" rel="tag" target="_blank">mashable</a> and <a href="http://gigaom.com/2007/04/06/google-to-launch-800goog411/" rel="tag" target="_blank">gigaom</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/google" rel="tag" target="_blank">google</a>, <a href="http://technorati.com/tag/google+voice+local+search" rel="tag" target="_blank">google voice local search</a>, <a href="http://technorati.com/tag/google+voice" rel="tag" target="_blank">google voice</a>, <a href="http://technorati.com/tag/local+search" rel="tag" target="_blank">local search</a>, <a href="http://technorati.com/tag/411" rel="tag" target="_blank">411</a>]</p>
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		<title>who&#8217;s afraid of google?</title>
		<link>http://www.frederikhermann.com/whos-afraid-of-google/</link>
		<comments>http://www.frederikhermann.com/whos-afraid-of-google/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 19:40:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=217</guid>
		<description><![CDATA[i wrote about epic and the autocrat google before and it&#8217;s businessweek&#8217;s cover story this week asking &#8220;is google too powerful?&#8220;. &#8220;here it is only 2007, and already epic 2014&#8242;s picture of an online landscape dominated by one ravenous, all-knowing&#8230;]]></description>
				<content:encoded><![CDATA[<p>i wrote about <a href="http://epic.makingithappen.co.uk/" rel="tag" target="_blank">epic</a> and the <a href="http://www.netzkobold.com/index.php?/archives/91-autocrat-google.html" rel="tag" target="_blank">autocrat google</a> before and it&#8217;s businessweek&#8217;s cover story this week asking &#8220;<a href="http://www.businessweek.com/magazine/content/07_15/b4029001.htm" rel="tag" target="_blank">is google too powerful?</a>&#8220;.</p>
<blockquote><p>&#8220;here it is only 2007, and already epic 2014&#8242;s picture of an online landscape dominated by one ravenous, all-knowing corporation looks to many people like — well, a lot like google. all by itself. that simple little search box we all use every day? as the place nearly 400 million people each month start on the internet, it&#8217;s the no. 1 gateway to the net&#8217;s vast commercial potential. with more data on what people are searching for, google can serve up the most targeted and relevant advertisements alongside the results, drawing more clicks, more cash, more users — you get the idea.&#8221;</p></blockquote>
<p><!-- s9ymdb:468 --><a href="http://images.businessweek.com/ss/07/03/0329_google/index_01.htm" target="_blank" title="click to see the many faces of google slideshow illustrated by sam weber"><img width='430' height='314' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/google_biggest_computer.jpg" alt="click to see the many faces of google slideshow illustrated by sam weber" /></a></p>
<blockquote><p>&#8220;let&#8217;s face it, there&#8217;s a certain hysteria about google, a presumption of unlimited power.&#8221;</p></blockquote>
<p>rob&#8217;s story examines the deeper meaning behind complaints about google&#8217;s power and influence online. worth reading.</p>
<p><a href="http://www.businessweek.com/magazine/content/07_15/b4029001.htm" rel="tag" target="_blank">businessweek cover story &#8220;is google too powerful?&#8221; by robert d. hof</a></p>
<p><a href="http://images.businessweek.com/ss/07/03/0329_google/index_01.htm" rel="tag" target="_blank">watch the slideshow &#8220;the many faces of google&#8221; illustrated by sam weber</a> / <a href="http://www.flickr.com/photos/netzkobold/sets/72157600051658715/" rel="tag" target="_blank">flickr</a></p>
<p>(via <a href="http://tomatic.com/p/whos-afraid/" rel="tag" target="_blank">tomatic</a> and <a href="http://www.businessweek.com/the_thread/techbeat/archives/2007/03/is_google_too_p.html" rel="tag" target="_blank">rob hof</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/google" rel="tag" target="_blank">google</a>, <a href="http://technorati.com/tag/epic" rel="tag" target="_blank">epic</a>, <a href="http://technorati.com/tag/artificial+intelligence" rel="tag" target="_blank">artificial intelligence</a>, <a href="http://technorati.com/tag/businessweek" rel="tag" target="_blank">businessweek</a>, <a href="http://technorati.com/tag/rob+hof" rel="tag" target="_blank">rob hof</a>, <a href="http://www.technorati.com/tag/sam+weber" rel="tag" target="_blank">sam weber</a>]</p>
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		<title>adidas loves competition</title>
		<link>http://www.frederikhermann.com/adidas-loves-competition/</link>
		<comments>http://www.frederikhermann.com/adidas-loves-competition/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 23:29:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=215</guid>
		<description><![CDATA[a great print campaign by adidas &#8211; straight forward, authentic, simple and self-confident. it clearly draws attention to the fact that consumers are a lot smarter than when it comes to decide a company. credits: adidas love competition, school &#8211;&#8230;]]></description>
				<content:encoded><![CDATA[<p>a great print campaign by adidas &#8211; straight forward, authentic, simple and self-confident. it clearly draws attention to the fact that consumers are a lot smarter than when it comes to decide a company.</p>
<p><!-- s9ymdb:464 --><img width='430' height='88' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/adidas_love_competition_nike_has_great_ads.gif" alt="" /></p>
<p><!-- s9ymdb:462 --><img width='430' height='88' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/adidas_love_competition_isnt_puma_great.gif" alt="" /></p>
<p><!-- s9ymdb:461 --><img width='430' height='88' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/adidas_love_competition_check_the_new_reebok.gif" alt="" /></p>
<p><!-- s9ymdb:463 --><a href="http://www.adidas.com" target="_blank"><img width='430' height='88' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/adidas_love_competition.gif" alt="" /></a></p>
<p>credits: adidas love competition, school &#8211; <a href="http://www.wdka.nl" rel="tag" target="_blank">willem de kooning academie</a>, art director &#8211; yona h</p>
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		<title>youtube 2006 video awards</title>
		<link>http://www.frederikhermann.com/youtube-2006-video-awards/</link>
		<comments>http://www.frederikhermann.com/youtube-2006-video-awards/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 22:03:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=214</guid>
		<description><![CDATA[youtube launched the &#8220;youtube 2006 video awards&#8221; yesterday &#8211; a late attempt to honor the best-user generated videos of 2006. &#8220;2006 was a pioneering year for online video, user-created content and the youtube community. you let us into your bedrooms,&#8230;]]></description>
				<content:encoded><![CDATA[<p>youtube launched the &#8220;<a href="http://www.youtube.com/ytawards" rel="tag" target="_blank">youtube 2006 video awards</a>&#8221; yesterday &#8211; a late attempt to honor the best-user generated videos of 2006.</p>
<blockquote><p>&#8220;2006 was a pioneering year for online video, user-created content and the youtube community. you let us into your bedrooms, created new forms of entertainment, and radicalized popular culture. now it&#8217;s time to reflect on what a tremendous year it was and recognize the best of the best during the first youtube video awards.</p></blockquote>
<p><!-- s9ymdb:460 --><a href="http://www.youtube.com/ytawards" target="_blank"><img width='430' height='225' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/youtube_2006_video_awards.jpg" alt="" /></a></p>
<p>you are able to vote in seven different categories: <a href="http://www.youtube.com/ytawards?name=ytcreative" rel="tag" target="_blank">most creative</a>, <a href="http://www.youtube.com/ytawards?name=ytinspirational" rel="tag" target="_blank">most inspirational</a>, <a href="http://www.youtube.com/ytawards?name=ytseries" rel="tag" target="_blank">best series</a>, <a href="http://www.youtube.com/ytawards?name=ytcomedy" rel="tag" target="_blank">best comedy video</a>, <a href="http://www.youtube.com/ytawards?name=ytamusic" rel="tag" target="_blank">best music video</a>, <a href="http://www.youtube.com/ytawards?name=ytacommentary" rel="tag" target="_blank">best commentary</a> and <a href="http://www.youtube.com/ytawards?name=ytaadorable" rel="tag" target="_blank">most adorable video</a>. voting will take place from monday to friday. the winners will be announced on march 25th 2007, and trophies will be awarded.</p>
<p>maybe i&#8217;m not enough youtube addicted but i found only one of my favorites in there yet, it&#8217;s &#8220;<a href="http://www.youtube.com/watch?v=bNF_P281Uu4" rel="tag" target="_blank">where the hell is matt?</a>&#8220;, <a href="http://www.youtube.com/ytawards" rel="tag" target="_blank">have a look and give your votes &#8230;</a></p>
<p>(via <a href="http://hubbub.typepad.com/blog/2007/03/youtube_awards.html" rel="tag" target="_blank">the hubbub*</a> and <a href="http://mashable.com/2007/03/18/youtube-video-awards/" rel="tag" target="_blank">mashable</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/youtube" rel="tag" target="_blank">youtube</a>, <a href="http://www.technorati.com/tag/video" rel="tag" target="_blank">video</a>, <a href="http://www.technorati.com/tag/awards" rel="tag" target="_blank">awards</a>, <a href="http://www.technorati.com/tag/youtube+video+awards" rel="tag" target="_blank">youtube video awards</a>, <a href="http://www.technorati.com/tag/clips" rel="tag" target="_blank">clips</a>, <a href="http://www.technorati.com/tag/hubbub" rel="tag" target="_blank">hubbub</a>, <a href="http://www.technorati.com/tag/mashable" rel="tag" target="_blank">mashable</a>]</p>
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		<title>superman&#8217;s elevator pitch</title>
		<link>http://www.frederikhermann.com/supermans-elevator-pitch/</link>
		<comments>http://www.frederikhermann.com/supermans-elevator-pitch/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 00:55:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=213</guid>
		<description><![CDATA[jwt brazil recently launched a new ambient media/guerrilla marketing campaign for superman returns in são paulo &#8211; i would call it an &#8220;elevator pitch&#8220;. credits: agency &#8211; jwt brazil, creative director &#8211; ricardo chester and roberto fernandes, art director &#8211;&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.jwt.com/" rel="tag" target="_blank">jwt brazil</a> recently launched a new <a href="http://en.wikipedia.org/wiki/Ambient_media" rel="tag" target="_blank">ambient media</a>/<a href="http://en.wikipedia.org/wiki/Guerrilla_marketing" rel="tag" target="_blank">guerrilla marketing</a> campaign for <a href="http://supermanreturns.warnerbros.com/" rel="tag" target="_blank">superman returns</a> in são paulo &#8211; i would call it an &#8220;<a href="http://en.wikipedia.org/wiki/Elevator_pitch" rel="tag" target="_blank">elevator pitch</a>&#8220;.</p>
<p><a href="http://www.flickr.com/photos/netzkobold/422167827/" title="click to enlarge" target="_blank"><img width='430' height='204' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/jwt_elevator_superman.jpg" alt="click to enlarge" /></a></p>
<p><em>credits: agency &#8211; <a href="http://www.jwt.com/" rel="tag" target="_blank">jwt brazil</a>, creative director &#8211; ricardo chester and roberto fernandes, art director &#8211; silvio medeiros, copywriter &#8211; thiago carvalho</em></p>
<p>[tags: <a href="http://www.technorati.com/tag/superman" rel="tag" target="_blank">superman</a>, <a href="http://www.technorati.com/tag/elevator+pitch" rel="tag" target="_blank">elevator pitch</a>, <a href="http://www.technorati.com/tag/ambient+media" rel="tag" target="_blank">ambient media</a>, <a href="http://www.technorati.com/tag/jwt+brazil" rel="tag" target="_blank">jwt brazil</a>, <a href="http://www.technorati.com/tag/silvio+medeiros" rel="tag" target="_blank">silvio medeiros</a>]</p>
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		<title>wtm &#8211; world trend monitor</title>
		<link>http://www.frederikhermann.com/wtm-world-trend-monitor/</link>
		<comments>http://www.frederikhermann.com/wtm-world-trend-monitor/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 18:46:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=212</guid>
		<description><![CDATA[webguerillas recently launched a new service called &#8220;world trend monitor&#8220;. the wtm is supposed to filter relevant trends for you &#8211; a radar for current trends all over the world if you don&#8217;t find the time to dig through numerous&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.webguerillas.de/" rel="tag" target="_blank">webguerillas</a> recently launched a new service called &#8220;<a href="http://www.worldtrendmonitor.com/" rel="tag" target="_blank">world trend monitor</a>&#8220;. the wtm is supposed to filter relevant trends for you &#8211; a radar for current trends all over the world if you don&#8217;t find the time to dig through numerous resources by yourself.<br />
<!-- s9ymdb:452 --><a href="http://www.worldtrendmonitor.com/" target="_blank"><img width='430' height='81' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/logo_wtm_worldtrendmonitor_webguerillas.gif" alt="" /></a></p>
<blockquote><p>&#8220;the world trend monitor (wtm) is a information service that bundles the worldwide most important trends in the categories marketing, fashion and shopping in a monthly trend monitor. trend scouts are spread all over the world to feed the wtm by screening thousands of exclusive sources &#8211; offline and online. the trends are found where they first appear at the very front of the news chain. a subscription model of the world trend monitor varies in the categories fashion, marketing and shopping and is available as print versions, pdf documents or as online trend-archive.&#8221;</p></blockquote>
<p>an english version of the site isn&#8217;t available yet, but will be available soon. i tried the <a href="/uploads/pdfs/wtm_world_trend_monitor_marketing_feb_2007.pdf" title="download the world trend monitor marketing february  2007 right here" target="_blank">free marketing trend monitor</a> (see pdf download in the abo section) and i like this news source for new trends, visit <a href="http://www.worldtrendmonitor.com/" rel="tag" target="_blank">www.worldtrendmonitor.com</a> for more information.</p>
<p>more trend sources:  <a href="http://www.trnd.com/TRNDSPHERE.1.7/TRND/-/-/survey-servlet/DE_de/EUR/obiwan/toptrnds/start.trnd" rel="tag" target="_blank">trnd</a>, <a href="http://www.springwise.com" rel="tag" target="_blank">springwise</a>, <a href="http://www.trendhunter.com/" rel="tag" target="_blank">trendhunter</a> and <a href="http://www.trendwatching.com" rel="tag" target="_blank">trendwatching</a>.</p>
<p>(via <a href="http://brainwash.robertundhorst.de/uncategorized/world-trend-monitor-fashion-marketing-shopping/" rel="tag" target="_blank">brainwash</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/worldtrendmonitor" rel="tag" target="_blank">worldtrendmonitor</a>, <a href="http://www.technorati.com/tag/world+trend+monitor" rel="tag" target="_blank">world trend monitor</a>, <a href="http://www.technorati.com/tag/wtm" rel="tag" target="_blank">wtm</a>, <a href="http://www.technorati.com/tag/trend" rel="tag" target="_blank">trend</a>, <a href="http://www.technorati.com/tag/trends" rel="tag" target="_blank">trends</a>, <a href="http://www.technorati.com/tag/webguerillas" rel="tag" target="_blank">webguerillas</a>]</p>
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		<title>how to sell soap</title>
		<link>http://www.frederikhermann.com/how-to-sell-soap/</link>
		<comments>http://www.frederikhermann.com/how-to-sell-soap/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 10:12:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=211</guid>
		<description><![CDATA[a couple of weeks ago i posted the clip about the viral learning center on how to create viral videos. here is an entertaining and simple way how to explain viral and word of mouth marketing &#8211; or better &#8220;how&#8230;]]></description>
				<content:encoded><![CDATA[<p>a couple of weeks ago i posted the clip about the <a href="http://www.netzkobold.com/index.php?/archives/212-vlc-the-viral-learning-center.html" rel="tag" target="_blank">viral learning center</a> on how to create viral videos. here is an entertaining and simple way how to explain viral and word of mouth marketing &#8211; or better &#8220;how to sell soap&#8221;.</p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/vj29qmLnBiE"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vj29qmLnBiE" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>great work amos, love it!</p>
<p>(via <a href="http://www.vm-people.de/de/soap.php" rel="tag" target="_blank">vm-people</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>, <a href="http://www.technorati.com/tag/vm-people" rel="tag" target="_blank">vm-people</a>, <a href="http://www.technorati.com/tag/thomas+zorbach" rel="tag" target="_blank">thomas zorbach</a>, <a href="http://www.technorati.com/tag/wom" rel="tag" target="_blank">wom</a>, <a href="http://www.technorati.com/tag/word-of-mouth" rel="tag" target="_blank">word-of-mouth</a>]</p>
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		<title>praschls geheimblog</title>
		<link>http://www.frederikhermann.com/praschls-geheimblog/</link>
		<comments>http://www.frederikhermann.com/praschls-geheimblog/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 21:22:57 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=210</guid>
		<description><![CDATA[bloggers like to play games and the blogosphere is a perfect playground including a worldwide audience. there are blog memes and alternate reality games for instance. a couple of minutes ago i stumbled over &#8220;praschls geheimblog&#8221; at treehuggin&#8217; pussy and&#8230;]]></description>
				<content:encoded><![CDATA[<p>bloggers like to play games and the blogosphere is a perfect playground including a worldwide audience. there are blog <a href="http://en.wikipedia.org/wiki/Meme" rel="tag" target="_blank">memes</a> and <a href="http://en.wikipedia.org/wiki/Meme" rel="tag" target="_blank">alternate reality games</a> for instance. a couple of minutes ago i stumbled over &#8220;praschls geheimblog&#8221; at <a href="http://www.treehugginpussy.de/2007/03/07/grossartige-analyse/" rel="tag" target="_blank">treehuggin&#8217; pussy</a> and don&#8217;t even know what this is and if it&#8217;s just a single joke or something bigger taking off &#8230; the <a href="http://blog.openebiz.de/?p=437" rel="tag" target="_blank">openebiz blog</a> is the only other hit at <a href="http://blogsearch.google.com/blogsearch?hl=en&amp;q=praschls+geheimblog" rel="tag" target="_blank">google&#8217;s blogsearch</a>.</p>
<p><!-- s9ymdb:451 --><a href="http://www.treehugginpussy.de/2007/03/07/grossartige-analyse/" target="_blank"><img width='430' height='125' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/praschls_geheimblog.gif" alt="" /></a></p>
<p>a google search for &#8220;<a href="http://www.google.com/search?q=praschls+geheimblog&amp;hl=en&amp;filter=0" rel="tag" target="_blank">praschls geheimblog</a>&#8221; is also not that successful &#8211; we will see where it goes, i&#8217;ll keep an eye on it within the next couple of days &#8230;</p>
<p>(via malte at <a href="http://www.treehugginpussy.de/2007/03/07/grossartige-analyse/" rel="tag" target="_blank">treehuggin&#8217; pussy</a>)</p>
<p><em>update: felix schwenzel von <a href="http://wirres.net/article/articleview/4287/1/6/" rel="tag" target="_blank">wirres.net</a> kicks in (thanks <a href="http://www.bigwings.de/" rel="tag" target="_blank">robert</a>)</em></p>
<p>[tags: <a href="http://www.technorati.com/tag/praschl" rel="tag" target="_blank">praschl</a>, <a href="http://www.technorati.com/tag/geheimblog" rel="tag" target="_blank">geheimblog</a>, <a href="http://www.technorati.com/tag/praschls+geheimblog" rel="tag" target="_blank">praschls geheimblog</a>, <a href="http://www.technorati.com/tag/alternate+reality+game" rel="tag" target="_blank">alternate reality game</a>]</p>
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		<title>blush dessous &#8211; light my fire</title>
		<link>http://www.frederikhermann.com/blush-dessous-light-my-fire/</link>
		<comments>http://www.frederikhermann.com/blush-dessous-light-my-fire/#comments</comments>
		<pubDate>Fri, 02 Mar 2007 02:48:17 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=209</guid>
		<description><![CDATA[bbdo keeps on releasing nice campaigns for blush dessous berlin. &#8220;the latest thing from bbdo berlin for blush: matches with a striking strip right on the panty. it just feels great to light your fire.&#8221; see also the getting undressed&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.bbdo.de/" rel="tag" target="_blank">bbdo</a> keeps on releasing nice campaigns for <a href="http://www.blush-berlin.com/" rel="tag" target="_blank">blush dessous berlin</a>.</p>
<p><!-- s9ymdb:443 --><a href="http://www.adverbox.com/2007/03/01/blush-2/#more-1239" title="click to see more visuals" target="_blank"><img width='430' height='229' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/blush_dessous_berlin_hot_matches.jpg" alt="click to see more visuals" /></a></p>
<blockquote><p>&#8220;the latest thing from bbdo berlin for blush: matches with a striking strip right on the panty. it just feels great to light your fire.&#8221;</p></blockquote>
<p>see also the <a href="http://www.netzkobold.com/index.php?/archives/145-next-cool-blush-dessous-ad-idea.html#extended" rel="tag" target="_blank">getting undressed</a> and <a href="http://www.netzkobold.com/index.php?/archives/36-symbiotic-advertising.html" rel="tag" target="_blank">blechschaden</a> ads for blush.</p>
<p>(via <a href="http://www.adverbox.com/2007/03/01/blush-2/#more-1239" rel="tag" target="_blank">adverbox</a>)</p>
<p>[tags: <a href="http://technorati.com/tag/blush" rel="tag" target="_blank">blush</a>, <a href="http://technorati.com/tag/dessous" rel="tag" target="_blank">dessous</a>, <a href="http://technorati.com/tag/berlin" rel="tag" target="_blank">berlin</a>, <a href="http://technorati.com/tag/advertising" rel="tag" target="_blank">advertising</a>, <a href="http://technorati.com/tag/bbdo" rel="tag" target="_blank">bbdo</a>, <a href="http://technorati.com/tag/streichholz" rel="tag" target="_blank">streichholz</a>, <a href="http://technorati.com/tag/matches" rel="tag" target="_blank">matches</a>]</p>
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		<title>hello &#8211; first apple iphone commercial</title>
		<link>http://www.frederikhermann.com/hello-first-apple-iphone-commercial/</link>
		<comments>http://www.frederikhermann.com/hello-first-apple-iphone-commercial/#comments</comments>
		<pubDate>Thu, 01 Mar 2007 23:11:57 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=208</guid>
		<description><![CDATA[the first apple iphone commercial aired on the oscars last week. a sweet ad showing 28 scenes from cult movie actors saying &#8220;hello&#8221; on the phone followed by the image of the device, finishing with the text &#8220;coming in june&#8221;.&#8230;]]></description>
				<content:encoded><![CDATA[<p>the first <a href="http://www.flickr.com/photos/netzkobold/sets/1570694/" rel="tag" target="_blank">apple iphone</a> commercial aired on the <a href="http://www.oscar.com/" rel="tag" target="_blank">oscars</a> last week.</p>
<p><a href="http://www.youtube.com/watch?v=s25fjjbDef4" target="_blank" title="click to watch the first apple iphone commercial on youtube"><img width='430' height='227' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/first_apple_iphone_commercial_hello.jpg" alt="click to watch the first apple iphone commercial on youtube" /></a></p>
<p>a sweet ad showing 28 scenes from cult movie actors saying &#8220;hello&#8221; on the phone followed by the image of the device, finishing with the text &#8220;coming in june&#8221;. they don&#8217;t even have to name the product because everybody just knows, apple-like, simple, ingenious.</p>
<p>watch the first apple iphone commercial &#8220;hello&#8221; on <a href="http://www.youtube.com/watch?v=s25fjjbDef4" rel="tag" target="_blank">youtube</a> or <a href="http://www.apple.com/iphone/hello/" rel="tag" target="_blank">the apple website</a>.</p>
<p>(via <a href="http://shortcast.blogspot.com/2007/02/it-is-all-about-good-ideas.html" rel="tag" target="_blank">the r.c. shortcast</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/apple" rel="tag" target="_blank">apple</a>, <a href="http://www.technorati.com/tag/iphone" rel="tag" target="_blank">iphone</a>, <a href="http://www.technorati.com/tag/phone" rel="tag" target="_blank">phone</a>, <a href="http://www.technorati.com/tag/commercial" rel="tag" target="_blank">commercial</a>, <a href="http://www.technorati.com/tag/ipod" rel="tag" target="_blank">ipod</a>, <a href="http://www.technorati.com/tag/itunes" rel="tag" target="_blank">itunes</a>, <a href="http://www.technorati.com/tag/mac" rel="tag" target="_blank">mac</a>, <a href="http://www.technorati.com/tag/telephony" rel="tag" target="_blank">telephony</a>]</p>
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		<title>web 2.0 explained by michael wesch</title>
		<link>http://www.frederikhermann.com/web-20-explained-by-michael-wesch/</link>
		<comments>http://www.frederikhermann.com/web-20-explained-by-michael-wesch/#comments</comments>
		<pubDate>Mon, 19 Feb 2007 23:59:58 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=207</guid>
		<description><![CDATA[björn thought he might be the last one blogging about this, but obviously he is not. this nice video explaining the web 2.0 slipped under my radar too. this clip is actually michael wesch&#8217;s video response to this web 2.0&#8230;]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ognibeni.de/2007/02/web-20-finally-explained/" rel="tag" target="_blank">björn</a> thought he might be the last one blogging about this, but obviously he is not. <a href="http://www.youtube.com/watch?v=6gmP4nk0EOE" target="_blank">this nice video</a> explaining the web 2.0 slipped under my radar too.</p>
<p><a href="http://www.youtube.com/watch?v=6gmP4nk0EOE" target="_blank" title="click to watch the video on youtube"><img width='430' height='210' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/web_2.0_digital_ethnography_michael_wesch.gif" alt="click to watch the video on youtube" /></a></p>
<p>this clip is actually <a href="http://www.ksu.edu/sasw/anthro/wesch.htm" rel="tag" target="_blank">michael wesch&#8217;s</a> video response to <a href="http://www.youtube.com/watch?v=nsa5ZTRJQ5w" rel="tag" target="_blank">this web 2.0 video</a>. michael wesch is an assistant professor of cultural anthropology at kansas state university and recently gave an interview at <a href="http://battellemedia.com/archives/003386.php" rel="tag" target="_blank">john battelle&#8217;s searchblog</a>.</p>
<p><a href="http://www.youtube.com/watch?v=6gmP4nk0EOE" rel="tag" target="_blank">michael wesch &#8220;web 2.0 &#8230; the machine is us/ing us&#8221;</a></p>
<p>also worth watching: <a href="http://epic.makingithappen.co.uk/" rel="tag" target="_blank">epic</a>, <a href="http://www.identity20.com/media/OSCON2005/" rel="tag" target="_blank">identity 2.0</a> and <a href="http://www.youtube.com/watch?v=m89rYW0epTs" rel="tag" target="_blank">dance, monkeys, dance</a>.</p>
<p>(via björn&#8217;s all new <a href="http://www.ognibeni.de/2007/02/web-20-finally-explained/" rel="tag" target="_blank">alles gut?</a> blog and <a href="http://scobleizer.com/2007/02/19/interview-of-guy-who-created-that-web-20-video/" rel="tag" target="_blank">robert scoble</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/web+2.0" rel="tag" target="_blank">web 2.0</a>, <a href="http://www.technorati.com/tag/michael+wesch" rel="tag" target="_blank">michael wesch</a>, <a href="http://www.technorati.com/tag/cultural+anthropology" rel="tag" target="_blank">cultural anthropology</a>, <a href="http://www.technorati.com/tag/digital+ethnography" rel="tag" target="_blank">digital ethnography</a>]</p>
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		<title>google adsense &#8211; isn&#8217;t it ironic</title>
		<link>http://www.frederikhermann.com/google-adsense-isnt-it-ironic/</link>
		<comments>http://www.frederikhermann.com/google-adsense-isnt-it-ironic/#comments</comments>
		<pubDate>Wed, 14 Feb 2007 10:38:37 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=206</guid>
		<description><![CDATA[today i found this google adsense ad on my own blog (see on the right) &#8230; isn&#8217;t it ironic, don&#8217;t you think. pretty much one and a half years ago i decided to add some google adsense ads to my&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:438 --><a href="http://tinyurl.com/2uw2pd" target="_blank"><img width='124' height='94' style="float: right; border: 0px; padding-left: 15px; padding-right: 0px;" src="/uploads/pictures/google_adsense_ad_at_my_blog.gif" alt="" /></a>today i found this google adsense ad on my own blog (see on the right) &#8230; isn&#8217;t it ironic, don&#8217;t you think.</p>
<p>pretty much one and a half years ago i decided to add some google adsense ads to my blog to test if this is generating any money. result: it doesn&#8217;t &#8211; see my january earnings below.</p>
<p><!-- s9ymdb:439 --><a href="http://tinyurl.com/2uw2pd" target="_blank"><img width='430' height='125' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/google_adsense_total_earnings_january_2007.gif" alt="" /></a></p>
<p>i took part in <a href="http://www.basicthinking.de/blog/2007/01/15/werbeeinnahmen-aus-blogs-charts/" rel="tag" target="_blank">robert basic&#8217;s survey</a> and it seems that some bloggers are actually making money with their blog, but most of them, especially when the ads aren&#8217;t placed all around every blogpost, they do not. i don&#8217;t really care, i was just testing it, but the above ad in my own blog was just &#8211; ironic.</p>
<p>[tags: <a href="http://www.technorati.com/tag/google" rel="tag" target="_blank">google</a>, <a href="http://www.technorati.com/tag/adsense" rel="tag" target="_blank">adsense</a>, <a href="http://www.technorati.com/tag/adwords" rel="tag" target="_blank">adwords</a>, <a href="http://www.technorati.com/tag/google+adsense" rel="tag" target="_blank">google adsense</a>, <a href="http://www.technorati.com/tag/advertising" rel="tag" target="_blank">advertising</a>, <a href="http://www.technorati.com/tag/targeted" rel="tag" target="_blank">targeted</a>, <a href="http://www.technorati.com/tag/ads" rel="tag" target="_blank">ads</a>]</p>
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		<title>cws commercial &#8211; say no to dirt</title>
		<link>http://www.frederikhermann.com/cws-commercial-say-no-to-dirt/</link>
		<comments>http://www.frederikhermann.com/cws-commercial-say-no-to-dirt/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 15:30:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=205</guid>
		<description><![CDATA[at vm-people we were discussing if you can do viral marketing for nearly every product, even for more &#8220;boring&#8221; products or services which don&#8217;t come with a sticky viral message or adjective by itself &#8211; being extremely innovative, exciting, enormous,&#8230;]]></description>
				<content:encoded><![CDATA[<p>at <a href="http://www.vm-people.de" rel="tag" target="_blank">vm-people</a> we were discussing if you can do <a href="http://en.wikipedia.org/wiki/Viral_marketing" rel="tag" target="_blank">viral marketing</a> for nearly every product, even for more &#8220;boring&#8221; products or services which don&#8217;t come with a sticky viral message or adjective by itself &#8211; being extremely innovative, exciting, enormous, beautiful or extraordinary like the <a href="http://flickr.com/photos/netzkobold/sets/1570694/" rel="tag" target="_blank">apple iphone</a> for instance.</p>
<p>the bottom line &#8211; yes you can, given the fact that it is still a &#8220;good&#8221; product or service, bringing a benefit/making a meaning to the world and not something completely wasting your time. it&#8217;s surely harder though compared to an exciting product by itself but truly possible.</p>
<p><a href="http://www.vm-people.de" rel="tag" target="_blank">vm-people</a> did a great job setting up the <a href="http://www.fixing-blog.com/" rel="tag" target="_blank">fischer fixing  blog</a> providing background information and insights working with professional bonded anchors like the <a href="http://www.fischer.de/fhb2/english/index.html" rel="tag" target="_blank">fhb II</a> and connecting opinion leaders in this area of expertise.</p>
<p>another great example of creating buzz about a rather white-bread product like a self-cleaning toilet is the new <a href="http://www.cws.com/" rel="tag" target="_blank">cws</a> commercial &#8220;<a href="http://www.youtube.com/watch?v=zaHtA89RHUQ" rel="tag" target="_blank">say no to dirt</a>&#8220;.</p>
<p><!-- s9ymdb:435 --><a href="http://www.youtube.com/watch?v=zaHtA89RHUQ" title="click to watch the video on youtube" target="_blank"><img width='430' height='182' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/cws_commercial_say_no_to_dirt.jpg" alt="click to watch the video on youtube" /></a></p>
<p>complete washroom solutions launched a nice <a href="http://www.youtube.com/watch?v=zaHtA89RHUQ" rel="tag" target="_blank">viral spot</a> starring <a href="http://en.wikipedia.org/wiki/Milla_Jovovich" rel="tag" target="_blank">milla jovovich</a>, giving cws a fresher and younger image and definitely rising awareness.</p>
<p>(via <a href="http://www.werbeblogger.de/2007/02/05/nicht-nur-sauber-sondern-clean/" rel="tag" target="_blank">werbeblogger</a>, song: benny benassi &#8220;satisfaction&#8221;)</p>
<p>[tags: <a href="http://www.technorati.com/tag/cws" rel="tag" target="_blank">cws</a>, <a href="http://www.technorati.com/tag/complete+washroom+solutions" rel="tag" target="_blank">complete washroom solutions</a>, <a href="http://www.technorati.com/tag/say+no+to+dirt" rel="tag" target="_blank">say no to dirt</a>, <a href="http://www.technorati.com/tag/viral+marketing" rel="tag" target="_blank">viral marketing</a>]</p>
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		<title>eddie izzard &#8211; just hilarious</title>
		<link>http://www.frederikhermann.com/eddie-izzard-just-hilarious/</link>
		<comments>http://www.frederikhermann.com/eddie-izzard-just-hilarious/#comments</comments>
		<pubDate>Thu, 18 Jan 2007 23:25:40 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=204</guid>
		<description><![CDATA[i&#8217;m sorry and this may offend some fans but i never heard of this guy before my fiancée told me about him some days ago. i&#8217;m talking about eddie izzard a british cross-dressing stand-up comedian and actor who describes himself&#8230;]]></description>
				<content:encoded><![CDATA[<p>i&#8217;m sorry and this may offend some fans but i never heard of this guy before my fiancée told me about him some days ago. i&#8217;m talking about <a href="http://www.eddieizzard.com/" rel="tag" target="_blank">eddie izzard</a> a british cross-dressing stand-up comedian and actor who describes himself as an &#8220;executive transvestite&#8221; (see <a href="http://en.wikipedia.org/wiki/Eddie_Izzard" rel="tag" target="_blank">wikipedia entry</a>).</p>
<p><!-- s9ymdb:437 --><a href="http://www.youtube.com/watch?v=9IzDbNFDdP4" rel="tag" target="_blank" title="click to watch the video on youtube"><img width='430' height='306' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/eddie_izzard.jpg" alt="click to watch the video on youtube" /></a></p>
<p>i love his kind of humor, he is just f&#8230; hilarious, gotta <a href="http://www.youtube.com/watch?v=hp69rg6Hdlo" rel="tag" target="_blank">watch</a> <a href="http://www.youtube.com/watch?v=4K9811LaivA" rel="tag" target="_blank">him</a>!</p>
<p>you&#8217;ll find some of his skits on <a href="http://www.youtube.com/results?search_query=izzard" rel="tag" target="_blank">youtube</a> and <a href="http://video.google.com/videosearch?q=izzard" rel="tag" target="_blank">google video</a>.</p>
<p>more info: <a href="http://en.wikipedia.org/wiki/Eddie_Izzard" rel="tag" target="_blank">wikipedia entry</a>, <a href="http://www.eddieizzard.com/" rel="tag" target="_blank">official website</a>,  <a href="http://www.auntiemomo.com/cakeordeath/" rel="tag" target="_blank">a fan site</a></p>
<p>[tags: <a href="http://www.technorati.com/tag/eddie+izzard" rel="tag" target="_blank">eddie izzard</a>, <a href="http://www.technorati.com/tag/eddie" rel="tag" target="_blank">eddie</a>, <a href="http://www.technorati.com/tag/izzard" rel="tag" target="_blank">izzard</a>, <a href="http://www.technorati.com/tag/british" rel="tag" target="_blank">british</a>, <a href="http://www.technorati.com/tag/cross-dressing" rel="tag" target="_blank">cross-dressing</a>, <a href="http://www.technorati.com/tag/stand-up" rel="tag" target="_blank">stand-up</a>, <a href="http://www.technorati.com/tag/comedian" rel="tag" target="_blank">comedian</a>]</p>
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		<title>1&amp;1 email server down</title>
		<link>http://www.frederikhermann.com/11-email-server-down/</link>
		<comments>http://www.frederikhermann.com/11-email-server-down/#comments</comments>
		<pubDate>Wed, 17 Jan 2007 15:43:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=203</guid>
		<description><![CDATA[after gmail has lost tons of user emails german service provider 1&#38;1 seems to have serious problems now. i was quite a fan of 1&#38;1, having 23 domains and tons of emails hosted there, but since noon (january 17. 2007,&#8230;]]></description>
				<content:encoded><![CDATA[<p>after <a href="http://www.netzkobold.com/index.php?/archives/217-gmail-bug-user-emails-lost.html" rel="tag" target="_blank">gmail has lost tons of user emails</a> german service provider <a href="http://www.1und1.com/" rel="tag" target="_blank">1&amp;1</a> seems to have serious problems now.</p>
<p>i was quite a fan of <a href="http://www.1und1.com/" rel="tag" target="_blank">1&amp;1</a>, having 23 domains and tons of emails hosted there, but since noon (january 17. 2007, pst) my imap account started to make problems and went completely down afterwards &#8211; my main imap inbox (more than 8000 emails) is gone now and their <a href="http://webmail.1und1.com/" rel="tag" target="_blank">webmail</a> is down as well.</p>
<p><!-- s9ymdb:433 --><a href="http://www.1und1.com/" target="_blank"><img width='430' height='199' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/1und1_email_down.gif" alt="" /></a></p>
<p>while searching for help i found out that they shut down the email support completely and when calling their helpline (fortunately 24 hour support)  a women&#8217;s voice said that they are aware of a problem regarding emails and they are working on it.</p>
<p>hope it will be fixed soon, i&#8217;m/they are screwed when all these mails are lost. seems that we all have to go back to <a href="http://en.wikipedia.org/wiki/Pop3" rel="tag" target="_blank">pop3</a> to keep several local backups.</p>
<p><em>update &#8211; january 17. 2007, 19:07: email is back up again and i&#8217;m very happy about it!<br />
and obviously i missed to read the <a href="http://www.werbeblogger.de/2007/01/16/user-generated-brand-destruction/" rel="tag" target="_blank">werbeblogger</a> within the last two days &#8230;</em></p>
<p><em>update &#8211; january 18. 2007, 14:03: i can access my mails via imap again but the server times out all the time, so it&#8217;s still pretty crappy and isn&#8217;t fun to work with. they gotta improve that or i have to switch to a new provider.</em></p>
<p>[tags: <a href="http://www.technorati.com/tag/1%261" rel="tag" target="_blank">1&amp;1</a>, <a href="http://www.technorati.com/tag/1und1" rel="tag" target="_blank">1und1</a>, <a href="http://www.technorati.com/tag/1and1" rel="tag" target="_blank">1and1</a>, <a href="http://www.technorati.com/tag/bug" rel="tag" target="_blank">bug</a>, <a href="http://www.technorati.com/tag/email" rel="tag" target="_blank">email</a>, <a href="http://www.technorati.com/tag/webmail" rel="tag" target="_blank">webmail</a>, <a href="http://www.technorati.com/tag/downtime" rel="tag" target="_blank">downtime</a>, <a href="http://www.technorati.com/tag/server+down" rel="tag" target="_blank">server down</a>]</p>
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		<title>snap preview anywhere</title>
		<link>http://www.frederikhermann.com/snap-preview-anywhere/</link>
		<comments>http://www.frederikhermann.com/snap-preview-anywhere/#comments</comments>
		<pubDate>Fri, 12 Jan 2007 23:16:48 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=202</guid>
		<description><![CDATA[you might have noticed that many blogs, including mine, got these nice mouse-over previews when hovering your mouse over any link &#8211; it&#8217;s a service called snap. &#8220;snap preview anywhere enables anyone visiting your site or blog to get a&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:431 --><a href="http://www.snap.com/" target="_blank"><img width='80' height='36' style="float: right; border: 0px; padding-left: 11px; padding-bottom: 5px;" src="/uploads/pictures/snap_logo.gif" alt="" /></a>you might have noticed that many blogs, including mine, got these nice <a href="http://www.jajah.com/?affid=131E95FC" rel="tag" target="_blank">mouse-over previews</a> when hovering your mouse over any link &#8211; it&#8217;s a service called <a href="http://www.snap.com/" >snap</a>.</p>
<blockquote><p>&#8220;<a href="http://www.snap.com/about/spa1A.php" rel="tag" target="_blank">snap preview anywhere</a> enables anyone visiting your site or blog to get a glimpse of what other sites you&#8217;re linking to, without having to leave your site. by rolling over any link, the user gets a visual preview of the site without having to go there, thus eliminating wasted &#8220;trips&#8221; to linked sites.&#8221;</p></blockquote>
<p>the california based <a href="http://www.snap.com/about/about.php" rel="tag" target="_blank">snap</a> started about two months ago launching <a href="http://www.snap.com/about/spa1A.php" rel="tag" target="_blank">snap preview anywhere</a>. in just 8 weeks, over 30,000 sites worldwide have already integrated snap into their sites and over 70,000,000 previews have been generated. they also just nailed a <a href="http://wordpress.com/blog/2006/12/29/snap-to-it/" rel="tag" target="_blank">deal with wordpress</a> literally putting their preview tool to 600,000 blogs and surely more to follow.</p>
<p><!-- s9ymdb:430 --><a href="http://www.jajah.com/?affid=131E95FC" rel="tag" target="_blank"><img width='430' height='274' style="border: 0px; padding-left: 5px; padding-right: 5px;" src="/uploads/pictures/snap_preview_of_jajah.com.gif" alt="" /></a><br />
the integration is a no-brainer, <a href="http://www.snap.com/about/spa1B.php?source=www.netzkobold.com&amp;campaign=spa_link!www.netzkobold.com" rel="tag" target="_blank">generate a tiny code snippet</a>, put it on your blog or website and enjoy the little website previews, it is very helpful in deciding if you want to click through or not. it takes no longer than three minutes to set up and you can even customize it later on if you want to &#8211; turning on previews on internal links, turning off previews on specific links or setting the hover delay time for showing the preview.</p>
<p> > <a href="http://www.snap.com/about/spa1B.php?source=www.netzkobold.com&amp;campaign=spa_link!www.netzkobold.com" rel="tag" target="_blank">get the snippet and link previews for your site here</a></p>
<p>also check out: visual <a href="http://www.snap.com/search.php#jajah" rel="tag" target="_blank">snap web search</a> and the <a href="http://images.snap.com/search.php?query=jajah" rel="tag" target="_blank">snap image search</a></p>
<p>[tags: <a href="http://www.technorati.com/tag/snap" rel="tag" target="_blank">snap</a>, <a href="http://www.technorati.com/tag/snap+ preview" rel="tag" target="_blank">snap preview</a>, <a href="http://www.technorati.com/tag/snap+ preview+anywhere" rel="tag" target="_blank">snap preview anywhere</a>, <a href="http://www.technorati.com/tag/spa" rel="tag" target="_blank">spa</a>, <a href="http://www.technorati.com/tag/preview" rel="tag" target="_blank">preview</a>, <a href="http://www.technorati.com/tag/wordpress" rel="tag" target="_blank">wordpress</a>]</p>
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		<title>revver pays off</title>
		<link>http://www.frederikhermann.com/revver-pays-off/</link>
		<comments>http://www.frederikhermann.com/revver-pays-off/#comments</comments>
		<pubDate>Wed, 10 Jan 2007 20:09:08 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=201</guid>
		<description><![CDATA[some time ago i wrote about the video sharing portal revver. revver tracks and monetizes videos as they spread across the web. it connects video makers and sharers with sponsors in a free and open marketplace. at the end of&#8230;]]></description>
				<content:encoded><![CDATA[<p><!-- s9ymdb:429 --><a href="http://www.revver.com" target="_blank"><img width='120' height='34' style="float: right; border: 0px; padding-left: 11px; padding-bottom: 5px;" src="/uploads/pictures/new_revver_logo.gif" alt="" /></a>some time ago <a href="http://www.netzkobold.com/index.php?/archives/184-revver-smart-twist-in-video-sharing.html" target="_blank">i wrote about</a> the video sharing portal <a href="http://www.revver.com" rel="tag" target="_blank">revver</a>. revver tracks and monetizes videos as they spread across the web. it connects video makers and sharers with sponsors in a free and open marketplace. at the end of each video there is an ad displayed, revver splits the ad revenue with you 50/50.</p>
<blockquote><p>&#8220;if you like to create or share video, revver was made for you. every time someone watches a video that you&#8217;ve uploaded or shared, you could earn money.&#8221;</p></blockquote>
<p>in the meanwhile they changed the logo, made great improvements on the user interface, look&amp;feel and added more functionalities.</p>
<p>but the best thing is, the concept pays off for the user/artist/uploader, directly transferred to your paypal account.</p>
<p><!-- s9ymdb:428 --><a href="http://one.revver.com/go/faq#makingmoney3" target="_blank"><img width='430' height='77' style="border: 0px;" src="/uploads/pictures/revver_pays_off.gif" alt="" /></a></p>
<p>so, <a href="http://www.revver.com" rel="tag" target="_blank">start uploading your videos on revver</a> and make some money out of it.</p>
<p>[tags: <a href="http://www.technorati.com/tag/revver" rel="tag" target="_blank">revver</a>, <a href="http://www.technorati.com/tag/revverizing" rel="tag" target="_blank">revverizing</a>, <a href="http://www.technorati.com/tag/video" rel="tag" target="_blank">video</a>, <a href="http://www.technorati.com/tag/sharing" rel="tag" target="_blank">sharing</a>, <a href="http://www.technorati.com/tag/video+sharing" rel="tag" target="_blank">video sharing</a>, <a href="http://www.technorati.com/tag/portal" rel="tag" target="_blank">portal</a>, <a href="http://www.technorati.com/tag/viral" rel="tag" target="_blank">viral</a>, <a href="http://www.technorati.com/tag/youtube" rel="tag" target="_blank">youtube</a>]</p>
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		<title>gmail bug &#8211; user emails lost</title>
		<link>http://www.frederikhermann.com/gmail-bug-user-emails-lost/</link>
		<comments>http://www.frederikhermann.com/gmail-bug-user-emails-lost/#comments</comments>
		<pubDate>Thu, 28 Dec 2006 16:38:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=199</guid>
		<description><![CDATA[first i have to say that i&#8217;m a fan of google and their services. due to my google account profile i&#8217;m currently using 21 different google services. one of them is of course google&#8217;s popular webmail service gmail &#8211; fortunately&#8230;]]></description>
				<content:encoded><![CDATA[<p>first i have to say that i&#8217;m a fan of google and their services. due to my google account profile i&#8217;m currently using 21 different <a href="http://www.netzkobold.com/index.php?/archives/91-autocrat-google.html" rel="tag" target="_blank">google services</a>. one of them is of course google&#8217;s popular webmail service <a href="http://www.gmail.com" rel="tag" target="_blank">gmail</a> &#8211; fortunately not as my primary mail service.</p>
<p><a href="http://gigaom.com/2006/12/28/mom-google-ate-my-gmail/" rel="tag" target="_blank">om malik reported today</a> that due to a bug some <a href="http://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/e19d6ab5d41e58eb/e3c229ca6e7c78d4" rel="tag" target="_blank">gmail users lost all their emails</a> and found a blank gmail account when logging in.</p>
<p>furthermore sahim pointed out in one of the comments that google&#8217;s social networking platform <a href="http://www.orkut.com/" rel="tag" target="_blank">orkut</a> is completely down today as well, saying &#8220;orkut is under construction, please check back soon&#8221;.<br />
<a href="http://gigaom.com/2006/12/28/mom-google-ate-my-gmail/" target="_blank"><img width='430' height='168' border='0' hspace='5' src='/uploads/pictures/google_gmail_bug_mails_lost_orkut_down.jpg' alt='' /></a><br />
at <a href="http://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/e19d6ab5d41e58eb/e3c229ca6e7c78d4" rel="tag" target="_blank">google groups there is a discussion</a> about this topic including an answer from the gmail support team:</p>
<blockquote><p>&#8220;our engineering team has been working to resolve the issue with your account that we detected in our system. we appreciate your patience with us. everyone at google realizes how important email communications can be so it is with a heavy heart and tremendous disappointment that we must let you know that an isolated problem caused the loss of all the data in your account before december 18th. our engineers worked long nights to try to locate any recoverable information, but after doing everything they could think of, asking the help of other engineers at google and spending nights pounding their keyboards, they have finally had to accept that for your account we could not recover the data.&#8221;</p></blockquote>
<p>in times where we handle so much conversation via email this is a disaster for every affected gmail user. but no system is perfect and we have to deal with tons of beta&#8217;s in <a href="http://go2web20.net/" rel="tag" target="_blank">web 2.0 times</a>.</p>
<p>common tipp: still <a href="http://mail.google.com/support/bin/topic.py?topic=1555" target="_blank">backup your email locally via pop3</a> and an email client like <a href="http://www.mozilla.com/thunderbird/" rel="tag" target="_blank">mozilla thunderbird</a> or outlook.</p>
<p>(via <a href="http://gigaom.com/2006/12/28/mom-google-ate-my-gmail/" rel="tag" target="_blank">gigaom</a> and <a href="http://www.techcrunch.com/2006/12/28/gmail-disaster-reports-of-mass-email-deletions/" rel="tag" target="_blank">techcrunch</a>)</p>
<p><em>update &#8211; december 28. 2006 at 19:07: a google spokeswoman sent om malik an email explaining the situation &#8211; doing the pr limitation of damage:</p>
<blockquote><p>&#8220;regretfully, a small number of our users </p>
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		<title>adults being a role model for the children</title>
		<link>http://www.frederikhermann.com/adults-being-a-role-model-for-the-children/</link>
		<comments>http://www.frederikhermann.com/adults-being-a-role-model-for-the-children/#comments</comments>
		<pubDate>Tue, 19 Dec 2006 23:50:00 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=198</guid>
		<description><![CDATA[i recently found this thought provoking spot at the bold blog. released by child friendly australia. and yes, we all should be aware of being a role model for the children &#8211; our future &#8211; and making our influence positive.&#8230;]]></description>
				<content:encoded><![CDATA[<p>i recently found this thought provoking spot at the <a href="http://www.bold.cl/blog/?p=325" rel="tag" target="_blank">bold blog</a>.</p>
<p><a href="http://www.youtube.com/watch?v=6JfHB2cruJU" target="_blank"><img width='430' height='196' border='0' hspace='5' src='/uploads/pictures/child_friendly_australia.jpg' alt='' /></a></p>
<p>released by <a href="http://www.childfriendly.org.au/" rel="tag" target="_blank">child friendly australia</a>. and yes, we all should be aware of being a role model for the children &#8211; our future &#8211; and making our influence positive.</p>
<p>(via the great <a href="http://www.bold.cl/blog/?p=325" rel="tag" target="_blank">bold blog</a> from chile)</p>
<p>[tags: <a href="http://www.technorati.com/tag/child+friendly+australia" rel="tag" target="_blank">child friendly australia</a>, <a href="http://www.technorati.com/tag/childfriendly.org.au" rel="tag" target="_blank">childfriendly.org.au</a>, <a href="http://www.technorati.com/tag/role+model" rel="tag" target="_blank">role model</a>, <a href="http://www.technorati.com/tag/influence" rel="tag" target="_blank">influence</a>]</p>
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		<title>dove spoof and eva delivers otto catalog</title>
		<link>http://www.frederikhermann.com/dove-spoof-and-eva-delivers-otto-catalog/</link>
		<comments>http://www.frederikhermann.com/dove-spoof-and-eva-delivers-otto-catalog/#comments</comments>
		<pubDate>Tue, 19 Dec 2006 22:21:19 +0000</pubDate>
		<dc:creator>Frederik Hermann</dc:creator>
				<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://dersuedstern.com/?p=197</guid>
		<description><![CDATA[we all know about retouching of pictures nowadays or the &#8220;photoshop diet&#8221; how andreas used to call it. in october reginald pike launched a spot showing the behind-the-scenes make-up and retouche job for a spot called dove evolution by yael&#8230;]]></description>
				<content:encoded><![CDATA[<p>we all know about <a href="http://www.netzkobold.com/index.php?/archives/72-the-art-of-retouching.html" rel="tag" target="_blank">retouching</a> of pictures nowadays or the &#8220;<a href="http://www.werbeblogger.de/index.php/2005/06/21/photoshop_diat" rel="tag" target="_blank">photoshop diet</a>&#8221; how andreas used to call it. in october <a href="http://www.werbeblogger.de/2006/10/16/schonheit-von-a-z/" rel="tag" target="_blank">reginald pike</a> launched a spot showing the behind-the-scenes make-up and retouche job for a spot called <a href="http://www.reginaldpike.com/dove/" rel="tag" target="_blank">dove evolution</a> by yael staav promoting the dove self-esteem fund against our distorted perception of beauty. now there is a <a href="http://www.campaignagainstreallife.com/campaign_vid.htm" target="_blank">spoof of this spot</a> out there.</p>
<p><a href="http://www.youtube.com/watch?v=I0u0wWOMIsE" target="_blank"><img width='430' height='133' border='0' hspace='5' src='/uploads/pictures/dove_reginaldpike_retouche_spoof.jpg' alt='' /></a></p>
<p>watch <a href="http://www.youtube.com/watch?v=uT4dpFpiTgk" rel="tag" target="_blank">dove evolution on youtube</a> / <a href="http://www.reginaldpike.com/dove/" target="_blank">high-res</a> and the <a href="http://www.youtube.com/watch?v=I0u0wWOMIsE" rel="tag" target="_blank">spoof on youtube</a> / <a href="http://www.campaignagainstreallife.com/campaign_vid.htm" target="_blank">high-res</a></p>
<p><a href="http://www.frederiksamuel.com/blog/2006/12/otto.html" target="_blank"><img width='430' height='130' border='0' hspace='5' src='/uploads/pictures/otto_catalogue_eva_padberg.jpg' alt='' /></a></p>
<p>would you open the door for <a href="http://de.wikipedia.org/wiki/Eva_Padberg" rel="tag" target="_blank">eva padberg</a> delivering the new <a href="http://www.otto.de/" rel="tag" target="_blank">otto catalog</a> &#8230;</p>
<p>(via <a href="http://www.datenvandalismus.org/?p=313" rel="tag" target="_blank">datenvandalismus</a>, <a href="http://www.werbeblogger.de/2006/12/19/herrlicher-dove-spoof/" rel="tag" target="_blank">werbeblogger</a> and <a href="http://www.frederiksamuel.com/blog/2006/12/otto.html" rel="tag" target="_blank">frederik</a>)</p>
<p>[tags: <a href="http://www.technorati.com/tag/dove" rel="tag" target="_blank">dove</a>, <a href="http://www.technorati.com/tag/evolution" rel="tag" target="_blank">evolution</a>, <a href="http://www.technorati.com/tag/photoshop" rel="tag" target="_blank">photoshop</a>, <a href="http://www.technorati.com/tag/retouche" rel="tag" target="_blank">retouche</a>, <a href="http://www.technorati.com/tag/spoof" rel="tag" target="_blank">spoof</a>, <a href="http://www.technorati.com/tag/otto" rel="tag" target="_blank">otto</a>, <a href="http://www.technorati.com/tag/eva+padberg" rel="tag" target="_blank">eva padberg</a>]</p>
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