what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir on the streets of frankfurt, germany, exactly what they had hoped for. the talk of the town – at least for a few days.

(via bitrebels – andrea la valleur)

Tags: advertising, fisch franke, fish tank, living poster, publicis

This entry was posted on Thursday, July 23rd, 2009 at 16:54 and is filed under viral marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.