new honda ‘impossible dream’ advert by wieden + kennedy

frederik — Mon, 26 Apr 2010 18:27:15 +0000

(via agencyspy and triad auto specialty)

sony foam city – miami drenched in foam

frederik — Fri, 28 Mar 2008 22:37:00 +0000

sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam – sony foam city. sony is well known for it’s massive productions starting with a true masterpiece and my all time favorite the sony bravia bouncy balls ad filmed in san francisco by director nicolai fuglsig and the song ‘heartbeats’ by josé gonzález.

this spot was followed by the sony bravia paint spot in glasgow and the stop-motion play-doh bunnies in new york.

now director simon ratigan of hla has worked with a crew of 150 to demonstrate the capacity of sony hd handycam and cybershot cameras to capture the beauty of bubbles.

200 locals were provided with the cameras and asked to record their foamy frolicking. their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the uk and europe on 1st may, 2008.

find some more pictures and info at behind the buzz and adland.

(via yasir from immediate future and duncan’s tv ad land)

netzkobold - Frederik Hermann » commercial

new honda ‘impossible dream’ advert by wieden + kennedy

sony foam city – miami drenched in foam