here is the making of and more on david wilson’s blog.

[tags: moray mclaren, we got time, david wilson, animation, praxinoscope]

“join us in our mission to set a guinness world record for the most software downloaded in 24 hours! set a guinness world record, enjoy a better web. sounds like a good deal, right? all you have to do to help us set the record for the most software downloaded in 24 hours is get firefox 3 now – it’s that easy. we’re not asking you to swallow a sword or to balance 30 spoons on your face, although that would be kind of awesome. please download firefox 3 by 17:00 utc on june 18, 2008. that’s 10:00 a.m. in mountain view, 1:00 p.m. in toronto, 2:00 p.m. in rio de janeiro, 7:00 p.m. in paris, madrid, berlin, rome and warsaw, 9:00 p.m. in moscow, and June 19, 2008 at 1:00 a.m. in beijing and 2:00 a.m. in tokyo.”

i wrote about the incredible customer evangelism around firefox earlier and the spread firefox initiative when it was launched in 2004. firefox 3 download day – guinness world record is part of spreadfirefox.com, an amazing community driven word-of-mouth marketing force spreading the word about the world’s best web-browser.

“welcome to spread firefox. you are our marketing department, a diverse community of people tired of swatting popups, chasing spyware, combatting identity theft and installing security updates you could set your watch to. You have a vision of the 21st century web and are ready to push it to the world, wresting control from a monopoly that has let it stagnate [...] as a small, non-profit organization, the mozilla foundation has very limited resources at its disposal to market firefox to the world. spreadfirefox was created to fill this void, and was founded on the same principles of community involvement that drive the development and testing of firefox. we believe there is nothing that a large community of enthusiastic volunteers can’t accomplish, and this site exists to unite the community into one cohesive marketing force that even competitors with unlimited resources can’t compete with.”

i’m one of these enthusiastic firefox fans and happy to spread the word about the world’s best web-browser, the tool i use the most everyday. so far and within just a couple of hours firefox 3 has already surpassed 2,3 million downloads …

join the firefox 3 download day – guinness world record and enjoy the best firefox yet.

[tags: firefox, firefox 3, mozilla, mozilla foundation, spreadfirefox, guinness world record]

this clip is actually michael wesch’s video response to this web 2.0 video. michael wesch is an assistant professor of cultural anthropology at kansas state university and recently gave an interview at john battelle’s searchblog.

michael wesch “web 2.0 … the machine is us/ing us”

also worth watching: epic, identity 2.0 and dance, monkeys, dance.

(via björn’s all new alles gut? blog and robert scoble)

[tags: web 2.0, michael wesch, cultural anthropology, digital ethnography]